Let’s break down exactly what a lead magnet is and why it works so well.

What Is a Lead Magnet?

A lead magnet is a free resource, incentive, or tool offered to website visitors in exchange for their contact information. usually an email address. It helps grow your email list and convert passive traffic into active leads. Lead magnets can include ebooks, webinars, white papers, e-newsletters, or free consultations.

Think of it as a “win-win” trade:
Your visitor gets something genuinely useful. You get the chance to start a relationship that could turn into revenue.

This makes lead magnets one of the most important parts of your content marketing strategy.

Here’s an example of an OptinMonster campaign offering a lead magnet:

Right away, users can see they can get 12 proven strategies for converting abandoning visitors. All they need to do is enter their email address.

Lead Magnet Ideas You Can Try Today

In this section, we’ll learn about several different types of lead magnet content you can create. You can deliver these lead magnets in a variety of formats: PDF download, video, Notion template or other digital file, or even as a gated content page on your website.

1. Checklist

Let’s start with our favorite lead magnet example: the checklist.

Checklists convert the best out of all the lead magnets because they’re so easily consumed. They condense the user’s knowledge into one actionable list.

They’re also super quick to create. For example, you can summarize your popular blog posts as a checklist and turn them into a content upgrade. Then combine that content upgrade with a 2-step optin form, and you’ll see a big conversion boost.

Here are two examples of checklists we’ve created for users like you:

Ultimate Optin Form Checklist: This checklist contains a list of all 63 elements that you need to create the ultimate optin form.

On-Page SEO Checklist: How to Fully Optimize Your Posts: You can print this out and consult it whenever you want to optimize a page for SEO.

2. eBook

For it to work, what you need is a solid benefit. Why should someone take the time to read your eBook?

Derek Halpern’s free eBook Get 5,000 Subscribers features an irresistible benefit to their target market.

Still, if someone can achieve the same result from a simple checklist, then, by all means, give them a checklist instead. It’s not worth spending weeks writing an entire eBook when you can get better conversions from a PDF that took you 20 minutes to create.

You may also want to check out this post on how to make an ebook popup to get even more leads from your ebook.

3. Webinar

Like video and audio lead magnets, webinars also have high perceived value. They’re even more irresistible because they have another component: urgency.

Since live webinars only occur at specific times and may have a limited run, they play on the “fear of missing out.”

Heck, webinars work so well for lead generation that Neil Patel turned their entire homepage into a webinar registration page!

If you use WordPress and are looking for an LMS plugin for WordPress to launch a webinar easily or an online course, check out our top picks!

4. Template

A template can provide an outline, or some starting point, so all the user has to do is fill in the blanks.

The Magic Email Template is a great lead magnet template example– it’s something entrepreneurs and small business owners can copy and paste, customize a few words, and then send off to connect with influencers and VIPs in your industry instantly.

To take your lead magnet game one step further, create a collection of lead magnet templates, like Digital Marketer’s Ultimate Facebook Ad Template Library.

5. Product Demos

If you’ve ever shopped for an app or a software tool, you’ve probably seen many of these lead magnet examples without realizing it.

Most software companies will have a big call to action to sign up for a free trial or demo on their homepage. Why? Because that’s how they get your email address.

But you don’t have to be a software company to benefit from a free trial lead magnet.

SnackNation offers a free sample box of their product. They ask for your work email address (no credit card required). Now that’s an irresistible offer!

6. Case Studies

Prospects at the bottom of the funnel love to read case studies. This lead magnet idea could give them the last push they need to buy your product.

Back when Upwork was still oDesk, they had a lead magnet called “Make It Work: Smart Advice From Real-Life Clients Who Found Success Using Online Work.” This was a compilation of case studies from people who used their service, packaged in PDF format.

7. Exclusive Discount Codes

It would be best to offer an early bird discount to sweeten the deal of getting on your waitlist. This is a great way to reward your most enthusiastic prospects at the bottom of your funnel.

8. Email Course

Email courses are easy to assemble because they don’t require creating anything fancy or downloadable. It’s a simple email autoresponder series that teaches users to accomplish something specific.

The best part about email courses is that they can be used to turn prospects into customers.

Rick Mulready uses their email course called 4 Facebook Ad Mistakes That Are Losing You Money to convert leads into customers for their FB Ads for Newbies course.

9. Podcasts

Podcasts have surged in popularity and can be an excellent lead magnet, especially for audiences who prefer auditory content.

By offering exclusive podcast episodes or a unique series as a lead magnet, businesses can attract subscribers keen on absorbing content on the go.

Whether it’s an interview with an industry expert, deep dives into specific topics, or behind-the-scenes content, a podcast can provide valuable insights and knowledge. Plus, with the added benefit of voice and tone, it can help in building a deeper connection with the audience.

Like other content forms, it’s crucial to ensure the podcast offers genuine value, is well-produced, and resonates with the target demographic.

How to Create a Lead Magnet That Actually Converts

Not all lead magnets work. Some fall flat. Others explode your email list overnight.

So what makes the difference? It’s not the format. It’s the fit.

A high-converting lead magnet meets your audience exactly where they are in their journey and solves one specific problem fast.

Let’s walk through how to create a lead magnet that feels like a perfect match.

Step 1: Know Who You’re Attracting

Before you design anything, ask:

• Who is this for?
• What product or service will this lead toward?
• What stage of awareness is this person in?

Audience Awareness Stages

Tip: Match your lead magnet to one stage. Don’t try to be everything to everyone.

Step 2: Solve One Small, Specific Problem

The best lead magnets don’t try to do everything. They deliver one quick win.

Ask:

• What’s a frustrating task my ideal customer is stuck on?
• What’s a shortcut I can offer to help them make progress today?
• What’s a helpful preview of what my product or service can do?

Example:
If you sell SEO software, don’t give away a 100-page SEO manual. Instead, offer a “10-Point SEO Audit Checklist” they can complete in 10 minutes.

Small problems solved fast = trust earned fast.

Step 3: Choose the Right Format

Now that you know what you’re solving and for whom, pick the format that suits the stage and the content:

Step 4: Plan the Follow-Up

A lead magnet is the start of a journey, not the end.

Once someone downloads your offer:

• Tag them in your email platform based on their interest
• Send a nurture sequence related to their download
• Connect the dots between the lead magnet and your core offer

Example follow-up flow:

1. Day 1 – Deliver lead magnet + set expectations
2. Day 2–4 – Share helpful content and quick wins
3. Day 5 – Introduce your product/service with social proof
4. Day 7 – Offer a time-limited incentive to act

Visual Decision Tree: Which Lead Magnet Is Right?

Want to choose fast? Here’s a simple flow:

Is your visitor new to the topic?
Yes → Give a checklist, quiz, or starter guide
No → Ask:

Do they need to take action fast? → Use a template or swipe file
Are they weighing options? → Share a case study or comparison guide
Are they close to buying? → Offer a free trial, consultation, or discount

Let’s also read about a lead magnet platform called Beacon.

Beacon.by

Beacon.by is a comprehensive platform designed to help users create and manage lead magnets. It offers a range of features that simplify the process of creating, capturing, and managing lead magnets.

Key features of Beacon.by include:

• Lead Magnet Creator: Allows users to create professional-looking lead magnets using a drag-and-drop builder. Users can start from scratch or use one of the many templates available, tailored to various industries.
• Lead Capture Forms: This tool helps users design engaging forms to gather customer information, enhancing the website’s lead generation capabilities.
• Resource Library Builder: Users can compile and manage a collection of valuable resources such as documents, videos, and links, making it easier for their audience to access and interact with content.

Beacon also provides a “Lead Magnet Academy” that offers lessons on creating effective lead magnets, promoting them, and nurturing leads once they have engaged with your content.

Pricing options cater to different needs, from a free plan suitable for new businesses and hobbyists, to more advanced plans that offer additional features like custom domains and increased lead management capabilities.

For more information and a deeper dive into what Beacon.by can offer, you can visit their official site: Beacon.by.

Now, you can design your lead magnet! A complete design or technical tutorial is too much to include in this article, but here are some helpful links you can use to get started:

• What Is Lead Quality? And How to Measure It (+8 Bonus Tips!)
• How to Create a Lead Magnet In Canva
• How to Create a Quiz Lead Magnet
• How to Create an Email Course Lead Magnet

63 Irresistible Lead Magnet Examples

Ready to create your lead magnet? Let’s dive into the 63 highly effective lead magnet examples to increase your subscribers.

1. Cheatsheet

Cheatsheets are essentially the same as checklists, but they give users a list of guidelines or processes they can repeatedly follow to achieve a specific benefit.

They’re irresistible to people because they remove the need to think.

Here’s an example of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral.

Bloggers want their blog posts to go viral, so this is a benefit-driven lead magnet for them.

It also removes the need to think: no more racking your brain about how to get your blog posts to go viral when you have this cheat sheet!

2. Template

A template can provide an outline, or some starting point, so all the user has to do is fill in the blanks.

The Magic Email Template is a great lead magnet template example– it’s something entrepreneurs and small business owners can copy and paste, customize a few words, and then send off to connect with influencers and VIPs in your industry instantly.

To take your lead magnet game one step further, create a collection of lead magnet templates, like Digital Marketer’s Ultimate Facebook Ad Template Library.

3. Swipe File

Swipe files are arguably even more irresistible than templates because all you have to do is copy them in their entirety.

For example, The Ultimate Social Media Swipe File includes 72 headlines for social media posts that you can simply, well, swipe!

4. Examples

Examples work well as lead magnets because people are searching for examples all the time in all different industries.

For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet.

You could turn one of your popular posts into a lead-generating machine by optimizing it for “[your keyword] + examples” and then adding an example lead magnet as a content upgrade.

5. Script

Scripts are great lead magnet examples if your buyer persona needs something to help them speak or write.

For instance, if they need help prepping for a job interview, you could offer a script for pitching themselves to a potential employer.

Another great lead magnet example is this popular lead magnet created by Marcus Krieg: 3 Persuasive Video Scripts You Can Steal.

6. Toolkit

A trendy type of lead magnet idea is the toolkit. Why? Because everyone wants to know what tools the pros use!

Syed’s Toolkit for Growing Your Online Business is no exception. It’s a huge hit!

The best part about toolkits is that you can usually become an affiliate for those products. Not only does the toolkit provide a handy resource to your visitors, but it can also generate additional revenue for your business.

7. Web App

A web app is a free tool that lives on your site and requires a login. Of course, users have to sign up by email to get the login.

For example, Bryan Harris created a web app called ListGoal, which is free to use. However, Bryan gets your permission to email you when you sign up for it.

8. Resource List

Lists of free resources are valuable because they’re huge time savers. Whenever you pull all of the best stuff together, you save your users a lot of research time.

My Giant Guest Blogging Index has been a massive hit for that reason. All the research has been done for someone looking to write guest posts.

9. Calendar

Calendars can also be helpful in a variety of industries.

For example, if you’re in the fitness industry, like Blogilates, you could offer a workout calendar. That way, your users don’t have to think about what exercises to do daily because you’ve already mapped it out for them.

10. Plan/Planner

Similar to a calendar is a daily, weekly, or monthly plan you’ve mapped out for someone.

For example, 5 Free Meal Plans is a great lead magnet for a busy mom who is struggling to find the time to figure out what’s for dinner every night.

Your lead magnet could be a blank planner the user fills in with their plan. These blank planners are also useful because they make organizing easier for people.

Mayi Carles sells these attractive planners, but they could just as easily give away a digital sample as a lead magnet to whet your appetite for more.

11. Worksheet/Workbook

A worksheet (or workbook) is similar to a planner, except that it usually helps people to complete a specific exercise or figure something out.

A perfect medium for this is an editable workbook that someone can download and fill out on their computer. Teachable has a great, in-depth tutorial on using Adobe InDesign to create a workbook lead magnet.

12. Printable

A printable is especially great if you’re in a creative field and your users want something attractive that they can print out.

Or, your user needs to print something out to be handy when they need it, such as a shopping list or a grocery list, like this one from Rustic Redhead.

13. Inspiration File

Does your user need inspiration? People always search the internet for inspiration, so why not give it to them as a neatly packaged lead magnet?

This Logo Design Inspiration eBook, for example, is perfect for designers seeking inspiration for their next logo.

14. Prompts

While inspiration files generally offer visual inspiration, prompts help to inspire by giving you ideas to think about.

60 Journal Prompts is a self-help lead magnet that helps users with “self-love, self-discovery + a spot of self-coaching.”

15. Calculator

If your users need to deal with numbers, why not create a calculator and gate it as a lead magnet?

VWO has some great calculators on their site which could also be a great lead magnet idea. For example, this A/B Split Test Significance Calculator is handy for any marketer looking to see whether they have enough traffic to collect important data.

16. Generator

People often search for generators to create something quickly without thinking. If a generator is useful for your audience, consider gating it.

HubSpot has a useful blog topic generator on its site. They aren’t using it as a lead magnet, but they certainly could if they wanted to.

17. Spreadsheet

Spreadsheets can be used to create all kinds of valuable resources. They’re a programming tool right at your fingertips!

DebtHelper uses a free budget spreadsheet to collect email subscribers. They even include a bonus video guide on how to use the spreadsheet.

18. Recipes

Many recipes are freely available on the internet, so you might consider this a bad lead magnet idea. However, you’d be surprised how many people will optin for your curated recipes.

EatingWell knows this, and that’s why they use an exit-intent popup to offer their best healthy recipes and nutrition tips delivered straight to your inbox.

19. Gated Content

Gated content is simply a blog post or part of a blog post that is hidden behind your lightbox popup. This is one of the easiest lead magnets to create because it uses your existing content!

One thing you can do is to gate the second half of a long blog post. You can do this easily with OptinMonster by using one of our inline optin lead magnet templates + our Content Lock feature.

If you go with gated content, you may also want to learn how to create a paywall. That will reserve premium content for paying subscribers and generate more passive income for your site.

20. Tutorial

A tutorial is any content that teaches how to do one specific thing. It could be a video or a PDF download with a numbered list of steps.

David Siteman Garland’s 7 Proven Steps to Creating, Promoting & Profiting from Online Courses seems to work well for him– he’s been using it for quite some time now, although it was probably quick to create.

21. Guide

A guide is similar to an eBook because iit’s a lengthier lead magnet to create. However, guides can work well when you use them as the nurturing part of your sales funnel to educate prospects on why they should buy from you.

Here’s an example of a guide from HubSpot: The Definitive Blueprint for Lead Management.

This works because it educates their users on why they need a lead management product like HubSpot.

That said, I’d encourage you to create some un-gated guides on your site. At OptinMonster, we like to call these “mega guides.”

We’ve used mega guides on OptinMonster and our other web properties with great success because they generate a ton of organic search traffic. Check out our Definitive Guide to Email Marketing as an example; it’s freely available with no email optin required.

22. Whitepaper

Whitepaper or reports are perfect lead magnets for B2B businesses, but they can also work in any industry that relies on data, statistics, or research.

You can either research and collect the data yourself or pull together data from various sources into one comprehensive report.

Here are a couple of whitepaper lead magnet examples:

2016 Gartner Magic Quadrant for CRM Lead Management: the great thing about this report is that it has been “updated for 2016”, so at the time of this writing, it’s fresh and new.

The YouTube Traffic Report: this report pulls together the statistics on YouTube traffic, so it didn’t require any in-house data collection to create.

23. Infographic

Infographics are the content you’d likely use to drive website visitors since they do so well on social media. However, they also work well as educational lead magnets.

Think about it: many people need to visualize a concept before fully understanding it. Instead of giving users a bunch of boring text to sift through, why not illustrate your point with an infographic? This extra detail will make your lead magnet stand out so much more.

Here’s an example of an infographic explaining successful and unsuccessful people’s habits.

Does this infographic make the concept more memorable and easy to digest than a plain text PDF?

24. Educational Video

Create a video to take your lead magnet further than an infographic!

Videos not only include a visual component, but they have an audio component as well. Plus, you can put real people in front of the camera (or come on camera yourself) to boost your brand.

But the best part is videos have a higher perceived value, making them more irresistible.

QuickSprout has a video course on Double Your Traffic in 30 Days. In their sidebar optin form, they’ve included a DVD mockup to drive home the high value of their lead magnet.

25. Educational Audio

Downloadable audio might make the perfect lead magnet example depending on your target audience.

For example, if your ideal customer rarely has time for reading or watching videos, they might prefer to have something to listen to in the car on their commute to and from work.

Remember: you can always repurpose a video by stripping out the audio and turning it into a lead magnet!

Here’s an example from Marie Forleo: a motivational, free audio training to learn “how to get anything you want.” I especially love the rose gold iPhone mockup with earbuds, which perfectly depicts how one of Marie’s users would listen to their audio (e.g., they may download it to their phone and take it to the gym).

26. Webinar

Like video and audio lead magnets, webinars also have high perceived value. They’re even more irresistible because they have another component: urgency.

Since live webinars only occur at specific times and may have only a limited run, they play on the “fear of missing out.”

Heck, webinars work so well for lead generation that Neil Patel turned their entire homepage into a webinar registration page!

If you use WordPress and are looking for an LMS plugin for WordPress to launch a webinar easily or an online course, check out our top picks!

27. Event Tickets

Like a webinar, you can offer free tickets to a live event in exchange for an email address.

The best way to do this is by using social media ads to push targeted traffic to your optin form. Your target audience would be people who are interested in your offer and live near your in-person event.

I highly recommend using Facebook ads for this because Facebook has the most powerful targeting features out of any other social media advertising channel. Make sure you follow these 7 steps to optimize your Facebook ads for conversions.

28. Free Book + Shipping

If you have a bunch of physical books you’ve written lying around, consider giving them away as a lead magnet. All you have to do is collect a small fee to cover your shipping costs.

Want to know why this offer works so well? Well, physical books generally have higher perceived value than eBooks do. When you offer a physical book for free, it’s an irresistible deal.

However, because the user has to pull out their credit card to pay for the shipping, this lead magnet idea pre-qualifies the best leads.

In other words, you’ve not only acquired a new lead, but you’ve also effectively acquired a new customer—and existing customers are so much easier to convert to a higher offer than people who’ve never bought anything from you.

Here’s an example of a free book plus shipping from Russell Brunson.

29. Sample Chapter

If you want to avoid going the free book route, you could pull out one chapter and offer it as a free sample.

Make sure the sample is digital and instantly downloadable so your users can get instant gratification.

30. Sample Video/Clip

If your product takes the form of a video or video, pull out a sample video or a sample clip and exchange that for an email address.

In the case of an information product called The Copy Cure, you can access their Copywriting Class Free Sample by entering your email address.

31. Sample Audio Clip

A sample audio clip works well as a lead magnet, too (even if your product is a video).

Erin Stutland’s product includes workout videos, and their lead magnet offer is a free audio workout.

32. Free Coaching Session

If you’re a coach or offer a service, you could provide a free coaching session in exchange for an email address.

The great thing about coaching sessions is that they get your prospects on the phone with you, and those people usually expect to hear your pitch at the end. This can be an effective way of acquiring high-end clients.

Chris Lema charges per minute for their coaching sessions, but he could offer them for free for a limited time if he wanted to push more signups.

33. PDF Version

This is one of those lead magnets that is so underutilized yet straightforward to create.

All you have to do is find your most popular blog posts, save a PDF version of the blog post, and then offer it as a content upgrade.

You’d be surprised how many people will optin to receive the same thing they just read in PDF form! The value-add here is that they get to own your blog post.

For example, our 12 Proven Ways to Convert Abandoning Visitors into Subscribers download could just as easily have been a blog post that we turned into a lead magnet.

34. Transcript

While we’re on the subject of repurposing content, why not repurpose a video by offering a transcript?

Although many people prefer video for learning, many others prefer reading. Making sure you have both learners covered is a great way to provide more value with the content you’ve already created.

35. Audio Version

Similarly, you could offer an audio version of a written piece of content.

UX designer Paul Boag regularly records an audio version of their blog posts. However, he could just as easily gate the audio version behind an optin form and generate more leads!

36. Summary/”Cliff Notes” Version

Do you have a long, in-depth guide that your users love? Package a summarized version of that into a lead magnet.

You can also share what you’re learning from other influencers in your industry by offering your “cliff notes” version of their presentation or book.

37. State of the Industry

This is another great lead magnet idea for B2B businesses. It’s the same as a report, except that it focuses on new industry trends.

Just keep in mind that you’ll need to come out with new or updated versions of your state of the industry report regularly (usually annual).

38. Predictions

To become a leader in your industry, make some predictions about your industry and publish them as a downloadable lead magnet.

People love to hear predictions about what to expect so they can jump on upcoming trends.

For example, if you’re in the fashion industry, you could come up with a list of fashion predictions for the following year. Or, if you’re a marketer, you could predict what the state of email marketing will look like next year.

39. Mind Map

Mind maps explain a complex subject in a digestible way. And because they are essentially an outline and don’t require too much detail, these lead magnet examples are really quick to put together.

When creating mind maps, we like using a free MindMeister tool. Their drag-and-drop builder makes mind maps super easy to create, and they always look clean and professional.

Delivering one of these lead magnets with OptinMonster is simple. You must paste the mind map URL into your optin form’s success theme.

40. Recording/Replay

Are you presenting any live webinars? You can repurpose those webinars by saving the recording and using that as a lead magnet.

Kissmetrics offers a library of recorded webinars you can choose from in exchange for your email address.

41. Audio Book

Have an eBook that your audience loves? Repurpose it by recording an audiobook and gating it behind an email optin form.

Remember how I said that un-gated mega guides are powerful assets you can create to drive traffic to your site?

Well, here’s an idea for you:

1. Turn your eBook into a traffic-generating mega guide by transferring it to one big long page on your site.
2. Generate leads by adding a call to action (CTA) to download your audiobook version.
3. Win and win!

42. SlideShare

Did you know that you can turn one of your SlideShare presentations into a lead magnet?

SlideShare has a built-in lead generation tool that allows you to convert your SlideShare audience into email subscribers. All you have to do is follow our step-by-step tutorial here (see #7).

43. Roundup

If you’ve ever written a roundup blog post, you’ll know that these are popular and easy to put together. Plus, you can create a lead magnet from it.

A roundup post is a list of tips or techniques from other experts in your industry. To write one, you need to interview people and pull all quotes into one big post.

For example, we wrote a popular roundup post asking eight seasoned SEO experts for their best advice. Now, we could have interviewed a lot more than eight people. It’s easier than you think to get influencers to respond to a request like this because you’re offering them exposure, which is what they want! So, we could have interviewed even more experts and then offered the complete roundup as a “freebie” download.

Or, we could have summarized all the expert responses into actionable takeaways and packaged that as a lead magnet.

Either way, it would make for a great content upgrade to an already high-performing post.

44. Newsletter

Sometimes your email newsletter is so irresistible that it’s the lead magnet.

A great example is a business called The Hustle. The Hustle sends you a funny, entertaining email each morning with all the day’s top tech and business news.

The best part about this lead magnet example is that the subscriber already expects the emails.

Although we need to find out how low their unsubscribe rates are, we would assume that The Hustle is doing pretty well in that department.

45. Vault/Library

Do you have lots of different educational lead magnets? Give your users the option to access them all at once by putting them together into a “vault” or a virtual library on your site.

All you need is one big page on your site with the links to download each of your lead magnets and put that page behind an optin form. It’s a simple way to give more value to your users with the lead magnets you’ve already created.

46. Quiz

A quiz is the most entertaining lead magnet idea on this list, and that’s why it converts so well!

A quiz has the user answer a series of questions and then spits a result. But to get the result, you’ll have to enter your email address.

Rachel Ray had a quiz on what type of clutterer you’re.

Hostel Bookers created a quiz about what type of traveler you’re.

Forbes had a quiz that helped prospective college students find the perfect college.

To create a quiz like this, you can use a tool like Qzzr. Qzzr also allows you to drive social traffic to your quiz and generate leads.

47. Survey

A survey is mainly for your benefit/market research. However, a survey can be used as a lead magnet with a compelling call to action.

For example, you could ask users browsing your site for a while to give you feedback on their experience and help you improve your website. You’d be surprised how many people enjoy taking the time to provide you with their feedback!

Make sure you use a tool like OptinMonster to present the survey only to users who have visited at least four pages on your site. It would be weird (and annoying) to ask a brand new visitor to rate their “experience” on the first pageview.

48. Giveaway

One of the most effective lead magnet idea is the giveaway. Who doesn’t love the opportunity to win free stuff?

If you want your giveaway to be effective, however, make sure it does two things:

1. Qualify your leads by offering a relevant prize (something that only your ideal customer would want– not something like an iPad or a laptop that anyone and their brother would want)
2. Incentivize participants to share (you can do this by offering additional entries for each social share)

49. Manifesto

A manifesto is a simple declaration of your values. Its a great lead magnet idea because your ideal audience will naturally be drawn to it.

Jeff Goins wrote The Writer’s Manifesto: Stop Writing to Be Read & Adored, resonating with their audience and becoming an effective lead magnet.

50. Comic Strip

Ever thought of using a comic strip as a lead magnet?

When CopyMonk released its first comic strip, it went viral in the copywriting community.

And when something is that popular, it’s easy to see how people would sign up to get more.

51. Quotes

People love quotes from influential people or quotes that inspire.

Mastin Kipp created an entire business by delivering inspirational quotes via their “daily love” email newsletter.

Their business has evolved a lot since then, but they still offers daily inspiration/tips as their lead magnet.

52. Desktop Wallpaper

Are you an artist, designer, or photographer? If you’re in a visual/creative field of business, consider giving away some of your work as a desktop wallpaper download.

The best thing about desktop wallpaper is that it constantly reminds you of your brand. This can be a great way to make sure a lead thinks of you when thinking about who to hire for their next photoshoot or design project.

53. Mobile App/Game

A free mobile app or game offers the perfect excuse to ask for an email address.

Ask users to create an account with you to use your app. Then, you can send them emails to help increase their engagement and encourage them to buy your premium product.

54. Challenge

One of my favorite lead magnet examples is this 30-Day Green Smoothie Challenge from Simple Green Smoothies.

There are several reasons why this lead magnet idea is so genius and you should consider doing a challenge as a lead magnet too.

• Anyone who takes them up on this offer will be a highly qualified lead. They raise their hands and say, “I want green smoothies!”.
• Challenges with a start and an end date have urgency. This makes the offer that much more compelling.
• Challenges build brand awareness by fostering a sense of community– everyone is doing the challenge together at the same time.
• Challenges make it much easier to elicit desired behavior through peer pressure. Most people wouldn’t have the discipline to drink one green smoothie a day for 30 days, but they’re much more likely to jump on the bandwagon when challenged to do so.

55. Membership Site

Are you thinking about creating your membership site? Consider offering free registration.

My Copyblogger Membership is an excellent example of using a membership site as a lead magnet.

I especially love their use of social proof and their fear of missing out. This community contains “over 334,000 smart online marketers”, and all those people “have a head start” on you. Better sign up now, so you can stay caught up!

Plugins can make it super easy if you’re a WordPress user interested in setting up your membership site. Check out our top picks for WordPress membership site plugins!

56. Facebook Group

I’ve personally used Facebook groups as lead magnets with great success. It just goes to show that people do value communities.

For example, we used to offer a private Facebook group + a free fitness challenge for pregnant women who wanted to stay healthy and fit throughout their pregnancy.

I tested a few offers instead, such as a checklist of exercises every pregnant woman should avoid. However, the Facebook group/challenge offer outperformed the other lead magnets, resulting in 43-cent leads on average!

57. Slack Group

Depending on your target market and where they hang out online, there may be other options than a Facebook group. However, you could offer a Slack group instead.

If you’ve never heard of it before, Slack is an app that allows you to send instant messages to groups of people. This can be a fun and powerful way to build a community around your brand.

58. Coupon

A coupon works well at the bottom of your funnel because most people who make online purchases like to shop around for deals. Your brand should be there to give those people what they’re looking for (in exchange for their email addresses, of course).

59. Waiting List

Do you have an upcoming product launch? You can use a waitlist to collect the emails of prospects at the bottom of your funnel.

For example, an online course called “B-School” is only available once per year. If you want to buy it right now, you can’t! Instead of a “buy” button on the product page, you’ll find a “tell me more” button next to an email optin form.

This way, they can collect the email addresses of bottom-of-funnel prospects throughout the year and build anticipation for the program.

60. Free Shipping

Free shipping is one of those things that everyone wants when it comes to shopping online. If someone is close to making a purchase, free shipping might be the offer that seals the deal.

61. Free Consultation

Many lawyers offer free consultations as lead magnets. This could also be a great bottom-of-funnel offer for you if you offer a service.

The best thing about a free consult is that it gives you a natural excuse to ask for the email address, phone number, and other relevant information. If you need to close someone over the phone, this is a natural opportunity.

62. Free Quote

Instead of a free consultation, you could offer a free quote. Here’s how Liberty Mutual does it.

First, you’ll be asked to enter your zip code and click on the “Get a Quote” button.

Then, you’ll be directed to another page where you’ll be asked to enter the rest of your information.

With most lead magnets examples, you would only be able to ask for a little information upfront. However, because a free quote is at the bottom of your funnel, these prospects are more willing to give out their detailed information.

63. Catalog

Finally, if you have a product catalog, remember to offer it as a lead magnet at the bottom of your funnel! Just remember to ask for their email address on the order form.

7 Key Takeaways To Create Irresistible Lead Magnets

There are seven things that your lead magnet should do if you want it to be irresistible.

The best lead magnets:

1. Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they want, it won’t work at all.
2. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to achieve something quickly.
3. Super specific – don’t create a lead magnet about something general. The clearer you’re about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalize this lead magnet to a specific landing page, that’s even better!).
4. Quick to digest – PDF checklists tend to convert well because they’re so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
5. High value – your lead magnet should have both, high perceived value and high actual value.
6. Instantly accessible – your lead magnet will work best if it can be delivered immediately. People love instant gratification.
7. Demonstrates your expertise or UVP – when someone consumes your lead magnet, it should show your expertise or unique value proposition. This helps turn leads into customers down the road.

If you can nail these qualities, conversions will dramatically rise across your website.

How To Distribute Your Lead Magnet

Creating the right lead magnet template for your audience is only half the battle. The other half is getting it to the right people, in the right places, and at the right time in their customer journey.

That’s where a tool like OptinMonster comes in:

OptinMonster is the world’s #1 lead generation toolkit. It allows anyone to quickly and easily create “optin campaigns” to distribute their lead magnets in a highly targeted way.

“Optin campaigns” are things you’re already familiar with, like popups, floating bars, gamified wheels, and much more.

With these campaigns, you can narrow in on your target audience, improve their customer journey, and increase your conversion rates simultaneously.

Here’s how it works:

Everything starts with selecting one of OptinMonster’s 50+ pre-made lead magnet templates:

These designs are ready to use out of the box and will save you time, money, and headaches in the campaign creation process.

From there, you’ll likely want to make a few modifications to showcase your lead magnet.

OptinMonster has an inline text editor that allows you to customize your unique message, so you can better resonate with your target audience:

And if you want to add new features, you don’t need coding or tech skills.

Everything can be done with a drag and a drop:

This lets you add new features like:

• Images
• Video
• HTML
• Chatbots
• Icons
• Buttons

And much more

And since all the features are made up of “blocks,” everything falls neatly into place every time.

But once the campaign is ready and your lead magnet looks good, you still need to target these messages to the right people.

You’d use one of OptinMonster’s many targeting rules. Some examples include:

• Exit-Intent® Technology: Recover abandoning users as they’re actively leaving your site for good.
• OnSite Follow Ups®: Avoid ‘popup fatigue’ by showing new messages to returning users.
• Geolocation: Target people based on their physical location.

Though many others exist, these are just a few examples of OptinMonster’s targeting rules. And these are the same ways that companies like Crossrope exploded their list by 900%.

Or how Shotkit adds 40+ NEW leads to their site every single day.

From there, you can leverage the full power of automation! By that, I mean OptinMonster integrates with 50+ 3rd-party tools like email service providers, Zapier, webhooks, and more.

That means you can create a lead generation system that works on autopilot.

Ready to get your lead magnet in front of your audience? Click below to start your 100% risk-free OptinMonster account today:

Create High Converting Optin Campaigns Today!

If you’re curious about how many of your subscribers download your lead magnets, here’s how to track downloads in Google Analytics and WordPress.

And that’s all for today! Now it’s your turn.

Go ahead and pick one of these high-converting lead magnet ideas, and then tweak it to create your own. This will drastically improve your digital marketing efforts.

I hope you enjoyed this article. If you did, you’d want to check out the following resources:

• How to Track a Lead Source in WordPress
• How to Ask a Customer Why They Cancelled (to Win Them Back)
• Create and Track Popup Events in Google Analytics
• Content Marketing Examples

These posts will give you more information on tracking the success of your lead magnet campaigns and retaining customers once they’ve converted.

Thanks to website builders, I could create and run a website without requiring professional help or knowledge of coding.

In this article, I share my expert opinion on the best website builders for small businesses I have worked with.

Website Builders for Small Business Comparison

In 2026, the website builder market has moved far beyond simple “drag-and-drop” editors. To stay competitive, builders now focus on Agentic AI (tools that work for you while you sleep), Social Sync (how easily your products live on TikTok and Instagram), and Managed Performance.

The best website builders for small businesses are discussed in detail below.

1. Managed WordPress Hosting: The New Standard for Scale

For years, I told my clients to go “self-hosted” with WordPress.org to get the most freedom. But in 2026, managing your own server is becoming a headache small business owners just don’t have time for. I’ve shifted my recommendation to Managed AI Hosting (like WP Engine or SiteGround). Instead of you worrying about updates, these hosts use “Agentic AI” to handle the technical heavy lifting.

I recently saw a client’s site automatically patch a security vulnerability and optimize its own database without them lifting a finger. It gives you the power of WordPress without the manual “technical debt.”

Social Sync Score: 7.5/10

Pros:

• Uses “Agentic AI” to proactively fix errors, clear caches, and optimize images before you even notice a slowdown.
• Includes specialized staging environments that let you test new AI plugins safely before pushing them live.
• Provides built-in security that stops bot-driven attacks using predictive AI patterns.
• Offers near-infinite customization through the vast ecosystem of plugins and themes.

Cons:

• Costs significantly more than basic “bargain bin” hosting, which can be a hurdle for brand-new startups.
• Restricts certain high-resource plugins that might interfere with the host’s specialized speed optimizations.

Pricing:

• Startup Plan: Starts at $20.00 per month
• Professional Plan: Starts at $40.00 per month
• Growth Plan: Starts at $77.00 per month

2. Shopify: The Social Commerce Powerhouse

In 2026, a website is no longer an island; it’s a hub. I’ve stopped looking at Shopify’s “templates” and started focusing on its Commerce Components. This modular approach is a game-changer for my retail clients. You can now take Shopify’s world-class checkout and “drop” it directly into a blog post or a custom landing page.

The real winner here is the Social Sync. Shopify has built the deepest integration with TikTok Shop and Instagram Checkout I’ve ever seen. You aren’t just sending people to your site; you’re bringing your store into their feed.

Social Sync Score: 9.8/10

Pros:

• Allows you to sync your entire inventory to TikTok and Instagram in real-time with virtually zero lag.
• Features a modular “Components” architecture that lets you use their high-speed checkout on any page of your site.
• Includes Shopify Magic, an AI suite that I use constantly to generate high-converting product descriptions and SEO metadata.
• Provides the most reliable scaling infrastructure for stores handling thousands of orders per minute.

Cons:

• Charges additional transaction fees if you don’t use their proprietary “Shopify Payments” system.
• Can feel overwhelming for a service provider because the dashboard is built entirely around product logistics.

Pricing:

• Starter Plan: Starts at $5.00 per month
• Basic Plan: Starts at $29.00 per month
• Shopify Plan: Starts at $79.00 per month

3. Wix: Best for AI-Agent Readiness

Wix has made the biggest leap in what I call “AI-Agent Readiness.” People don’t want to fill out forms; they want to talk to your business.

I helped a local spa set up Wix’s Custom AI Agent, and it now handles all their booking questions, checks staff availability, and schedules appointments, all through a natural chat interface.

If your business relies on appointments or client inquiries, having an “autonomous agent” on your site is the single best way to generate leads while you sleep. It creates a professional layout based on a five-minute conversation.

Social Sync Score: 8.5/10

Pros:

• Features a truly autonomous AI Agent that can book appointments and handle customer service without human intervention.
• Provides a complete “Chat-to-Site” builder that creates a unique, professional layout based on a short interaction.
• Includes built-in marketing automation that sends personalized follow-ups based on agent interactions.
• Offers one of the most intuitive drag-and-drop editors for those who want total creative control.

Cons:

• Locks you into their ecosystem, making it very difficult to migrate your site to another platform later on.
• Becomes pricey at the higher tiers if you need high-volume data storage for video or large assets.

Pricing:

• Light Plan: Starts at $17.00 per month
• Core Plan: Starts at $29.00 per month
• Business Plan: Starts at $36.00 per month

4. Square Online: Best for Real-World Sync

I’ve moved Weebly to my “legacy” list and now steer my clients toward Square Online. If you have a physical store, Square is the better move for 2026. It’s built on the same simple foundations as Weebly but is engineered for an omnichannel world.

I recently helped a boutique owner switch to Square, and the difference was night and day. Instead of manually updating stock counts at the end of every shift, the website does it for you the second a customer taps their card at your register. It’s the most efficient way to run a local business.

Social Sync Score: 7.2/10

Pros:

• Offers a flawless inventory sync that updates your site to “Out of Stock” the second you sell an item in-person.
• Includes the best built-in tools for curbside pickup and local delivery for cafes or bakeries.
• Uses a clever AI generator to turn simple product names into professional, SEO-friendly descriptions.
• Provides a unified dashboard where you can manage your payroll, team, and online sales in one spot.

Cons:

• Limits your creative freedom because you’re working with a strict “block” system rather than a free-form editor.
• Feels a bit cluttered with retail tools if you are just a blogger who doesn’t sell physical goods.

Pricing:

• Free Plan: Starts at $0.00 per month (plus transaction fees)
• Plus Plan: Starts at $29.00 per month
• Premium Plan: Starts at $79.00 per month

5. Hostinger: Best for Budget-First AI Creation

If you’re just starting out and every dollar counts, Hostinger is the builder I consistently point people toward. They’ve really leaned into their “AI Website Builder,” and the results are impressive for the price.

I recently used it to mock up a landing page for a friend’s side hustle, and we had a professional-looking site with unique images and copy in under ten minutes. It doesn’t have the deep modularity of Shopify, but for a simple business site, it’s hard to beat the value.

Social Sync Score: 6.8/10

Pros:

• Includes a full suite of AI tools that generate your logo, website copy, and even a heat map to show where visitors click.
• Provides some of the fastest loading speeds I’ve recorded for a budget builder, which is a massive plus for SEO.
• Offers an incredibly low introductory rate that includes a free domain name and business email for the first year.
• Features a clean, simplified drag-and-drop editor that is perfect for those who find WordPress too cluttered.

Cons:

• Increases significantly in price once your initial promotional term expires, so you need to budget for the renewal hike.
• Lacks a deep app market, meaning you’re stuck with the built-in features for things like memberships.

Pricing:

• Premium Plan: Starts at $1.99 per month
• Business Plan: Starts at $2.99 per month
• Cloud Startup Plan: Starts at $8.99 per month

6. HubSpot Content Hub: Best for Sales and CRM Integration

I often tell my B2B clients that if their website’s main job is to generate leads for a sales team, HubSpot is the only way to go.

Their “Content Hub” is smarter than ever. The beauty of HubSpot is that the website isn’t a separate tool; it’s just the “front door” to your CRM. I love their new “Breeze AI” features, which can look at who is visiting your site and personalize the content on the fly to match their industry.

Social Sync Score: 7.0/10

Pros:

• Integrates natively with the HubSpot CRM, allowing you to track exactly which pages a lead visited before they called.
• Uses Adaptive Testing to automatically show different versions of a page and pick the one that gets the most sign-ups.
• Includes powerful AI-driven SEO suggestions that tell you exactly what to change to rank higher for business terms.
• Features a unified inbox that pulls in messages from your site’s live chat, WhatsApp, and email in one view.

Cons:

• Scales in price very aggressively as you add more “seats” or advanced marketing features for larger teams.
• Requires a bit of a learning curve to understand how to map your website data into your sales pipelines.

Pricing:

• Starter Plan: Starts at $15.00 per month
• Professional Plan: Starts at $500.00 per month
• Enterprise Plan: Starts at $1,500.00 per month

7. GoDaddy Airo: Best for Speed and Local Services

GoDaddy has undergone a major rebrand recently with GoDaddy Airo. If you need a site live today, this is the builder I recommend. It’s built for the “I don’t have time for this” business owner.

When I tested the Airo setup, it didn’t just build a site; it suggested a domain, generated a logo, and drafted my first social media post. It’s perfect for local service providers like landscapers or plumbers who just need a professional digital business card.

Social Sync Score: 8.0/10

Pros:

• Generates a fully functional website, including industry-specific images and contact forms, in less than 60 seconds.
• Includes a built-in “Marketing Suite” that lets you create and schedule social media posts directly from your dashboard.
• Provides a very simple “InSight” score that compares your site’s performance against other businesses in your niche.
• Offers excellent appointment scheduling features that sync directly with your Google or Outlook calendar.

Cons:

• Uses a very rigid design system that prevents you from moving elements freely outside of their pre-set “blocks.”
• Lacks the deep technical SEO controls that you’d find in a platform like WordPress or Shopify.

Pricing:

• Basic Plan: Starts at $9.99 per month
• Premium Plan: Starts at $14.99 per month
• Commerce Plan: Starts at $20.99 per month

8. Squarespace: Best for Visual Design and Portfolios

Squarespace has always been my “designer’s darling,” and in 2026, their Blueprint AI has made high-end design accessible to everyone.

Unlike other AI builders that can feel a bit “cookie-cutter,” Squarespace’s AI acts more like a creative director. It asks about your brand “vibe” and then suggests layouts that feel expensive and polished.

I recently helped a photographer launch their portfolio, and the mobile animations were smoother than anything I’ve seen on a DIY platform.

Social Sync Score: 8.2/10

Pros:

• Delivers the most polished, professional templates on the market, with a heavy focus on high-quality imagery.
• Features Blueprint AI, which guides you through a curated design process rather than just dumping a random layout.
• Includes powerful built-in tools for selling digital products, subscriptions, and memberships without extra plugins.
• Provides a seamless mobile editing experience, allowing you to make high-impact design changes from your phone.

Cons:

• Does not offer a free tier, and the starting prices are slightly higher than budget competitors like Hostinger.
• Can have a slightly steeper learning curve for users who aren’t used to a “section-based” editing style.

Pricing:

• Personal Plan: Starts at $16.00 per month
• Core Plan: Starts at $23.00 per month
• Plus Plan: Starts at $27.00 per month

Note: There are many web builders not included in the list because I did not want to put our readers into decision paralysis. Rest assured, the tools mentioned are the best website builders for small businesses.

Key Features To Consider in a Website Builder

When selecting a website builder for your small business, several key features should be on your radar, but I highly suggest prioritizing the following four as the most important:

1. User-friendly interface ensures fast and smooth navigation
2. Customization options let you tailor your site to your brand
3. Ecommerce capabilities are essential for online sales
4. Responsiveness ensures your site looks great on mobile devices

Don’t forget the search engine optimization tools that boost your visibility on search engines.

What Comes After Picking a Website Builder?

Even if you’re still working on your business website, I recommend building your email marketing list and audience before launching your site.

The sooner you start building your list, the more leads and conversions you can see.

OptinMonster, a premium WordPress plugin, has advanced targeting features for effective marketing. Regardless of which website builder you choose, I want to help your business grow.

OptinMonster’s targeting features include:

• Exit-Intent Technology: Grabs visitors’ attention before they leave your small business website
• Page-level Targeting: Lets you create page-specific offers relevant to your customers
• Onsite Retargeting: Shows different offers to people who’ve seen previous marketing campaigns

OptinMonster also integrates with major ecommerce platforms and industry-leading email marketing services.

With its range of templates and themes, you can create a unique website for your business. OptinMonster lets you build high-converting marketing campaigns matching your company’s design.

Start Your OptinMonster Account Today!

30 days money back guarantee

FAQs

Resources for Your Small Business Website

• How to Make a Small Business Website
• Best Email Service Providers for Small Business (Compared)
• List Building Tools You Need to Try Today
• Small Business Email Marketing: 7 Tips for Growth

An exit-intent popup is a type of overlay that appears just as a visitor is about to leave your site, triggered based on the user’s mouse movements or mobile scroll. With the right design and messaging, exit-intent popups can re-engage visitors by presenting an irresistible offer, valuable message, or compelling call to action.

In this article, I’ll show you 40 (that’s right) exit popup strategies that our customers have seen success with again and again. And along the way, I’ll share some of our favorite exit-intent popup examples, along with data from real-life case studies.

How Do Exit-Intent Popups Work?

Exit popups let you make one last effort to convert visitors as they’re about to leave your site. OptinMonster’s Exit-Intent® technology detects when visitors are about to leave your site and delivers targeted messages at precisely the right moment. This patented technology uses smart tracking algorithms to monitor user behavior and identify exit intent in real-time.

How It Works:

1. Cursor Tracking on Desktop
   For desktop visitors, Exit-Intent® technology tracks mouse movement. When a user’s cursor moves toward the top of the screen, such as to close the tab or navigate to another URL, the popup is triggered.
2. Scroll and Button Tracking on Mobile
   On mobile devices, where cursor tracking isn’t an option, OptinMonster uses intuitive behavioral cues. The popup appears when users scroll upward, which often indicates they’re navigating away. Users can easily customize the popup trigger sensitivity to their liking.

Here’s what Exit-Intent® looks like on mobile:

You can set up your Exit-Intent® trigger in just a few clicks in OptinMonster’s Display Rules. First you select Exit-Intent® as your trigger:

Then, you’ll select the level of sensitivity:

That’s how easy it is to set your OptinMonster popups to display when users try to exit your site.

When popups first started appearing on the web, many felt they were annoying. They were overused, and the same ‘special offer’ appeared to every visitor.

But OptinMonster changed that. Our powerful targeting features, such as Page-Level Targeting and Referrer Detection, let you show each visitor the offer they’d be most interested in. And with our Exit-Intent® trigger, you avoid interrupting your visitor’s experience on your site. Instead, you show them your most enticing offer to capture email addresses and win sales before they leave.

Are Exit-Intent Popups Effective?

Yes, exit-intent popups are extremely effective.

Our customers consistently see higher conversion rates with exit messages than other kinds of popups. Exit popups typically convert an additional 2 to 4% of your website visitors.

I mentioned earlier that Shockbyte doubled their sales conversions with OptinMonster. They used this simple exit popup to capture the attention of abandoning visitors:

This campaign converted a phenomenal 13.73% of visitors. Instead of losing those visitors forever, Shockbyte captured their email address for future email marketing campaigns. And the 50% discount was a fantastic incentive to encourage visitors to make a purchase.

Overall, OptinMonster helped Shockbyte grow their business 10x in just 3 years.

There are so many benefits to using exit-intent popups on your website. Here are just a few ways these campaigns will help your business:

• Grow Your Email List: Attract new subscribers with fast results.
• Distribute Lead Magnets: Entice new visitors with valuable content, coupons, freebies, and more.
• Keep Visitors on Your Site Longer: Reduce your bounce rate and improve your average time on page. Get more chances to convert visitors into customers!
• Reduce Cart Abandonment: Provide incentives to buy at a critical moment in the customer journey.
• Boost SEO: Engage in smart popup SEO by encouraging engagement and redirecting users to popular posts.

Exit-Intent Popup Strategies To Boost Engagement and Sales

Precise Targeting & Personalization

If you want your exit popups to be successful, you need to show your visitors targeted offers based on their behavior and demographics. Sound complicated? It doesn’t have to be with OptinMonster. OptinMonster offers advanced targeting rules that help you reach specific segments of your audience with perfectly tailored messages.

1. Target Exit-Intent Popups Based on Page Content

The page your visitor is reading gives you a lot of information about their interests and motives. OptinMonster’s Page-Level Targeting lets you display exit popups based on the content the visitor is browsing. For example, eCommerce stores can promote discounts for specific product categories. Publishers can target their lead magnets based on which blog post the visitor is reading. This ensures your offers align with the visitor’s interest, increasing engagement and conversions.

Here’s an example of a lead magnet popup we’ve used here on OptinMonster’s site. We use Page-Level Targeting to show this offer on posts that are closely related to email marketing campaigns.

2. Display Messages Based on Traffic Source

Detect where your visitors are coming from and customize your exit popups accordingly. With Referrer Detection, you can display unique messages for traffic from social media platforms, partner sites, or even paid ad campaigns. Here’s an example of how you could show different messages for visitors coming from Facebook vs. Instagram.

3. Tailor Exit Popups to Physical Location

Do you have special offers that are only relevant in specific countries, regions, or cities? Geolocation Targeting allows you to adjust your messaging based on the visitor’s physical location. Highlight region-specific offers, such as free shipping for U.S. customers or event details for local audiences. It’s an easy way to make your campaigns feel personal and relevant to each visitor.

Skates.co.uk used Geolocation Targeting to target shoppers in specific countries where they offered free, fast shipping. Here’s the popup they showed to visitors in France. It assured them that they would receive their orders in just 3 days, and it offered a 5% discount code:

By using OptinMonster, Skates.co.uk converted 10.97% of abandoning visitors as many as 39% of geotargeted visitors.

4. Show New Popups to Existing Subscribers

If someone has already taken the action you wanted them to take, such as subscribing to your email list, don’t show them the same popup again! That’s a recipe for annoying your visitors.

You should, however, show a different popup with a different offer to those visitors.

You can do just that with OptinMonster’s display rules engine, especially by using OnSite Retargeting® and OnSite Follow Up Campaigns®.

Once you’ve gotten a visitor to subscribe to your email list through your popup form, you can show them a different exit popup. Your next popup should encourage them to take the next step in your sales funnel. For instance, you could direct them to a webinar or offer an exclusive discount.

5. Use Your Visitor’s Name or Location

Catch visitors’ attention by personalizing your exit popup text specifically to them. With OptinMonster’s Smart Tags, you can include your visitor’s first name or their location right in the text on your popup.

Here’s an example of using a user’s first name in a popup:

And here’s an example of combining Smart Tags and Geolocation Targeting to personalize your popup based on physical location.

If you’re ready to start precisely targeting every exit-intent popup on your site, OptinMonster has all the tools and features you need.

Exit Popup Offers

If you want to stop exiting visitors in their tracks, show them an offer that can’t resist. You can use plenty of offers in an exit-intent popup to tempt visitors to stay. Check out our favorites below.

6. Offer a Content Upgrade

How about presenting your abandoning visitor with an upgrade to the content they were just reading?

By offering content upgrades, RazorSocial increased its conversion rate by a whopping 520%!

Here’s the exit popup example:

A content upgrade is a more in-depth or a higher-value version of a particular blog post. So, if your blog post is about how to create an email newsletter, your visitors might read it and be very interested in getting started. As they go to close the browser, present them with a free download of a PDF version of the post or a checklist with the steps they need to follow.

7. Offer a Discount

It’s always a great idea to use an exit-intent popup to offer a discount  in exchange for the visitor’s email address. This tactic accomplishes 2 things at once:

• Offering a discount code encourages shoppers to go through with a purchase they were on the fence about.
• Even if they don’t buy today, offering a coupon lets you collect their email address, so you can market to them in the future.

Here’s an example of one of OptinMonster’s popup templates that features a discount offer:

This is just one of the 700+ premade templates that OptinMonster customers can choose from.

If you’re looking for a surefire way to recover visitors who are about to abandon your eCommerce site, coupon exit-intent popups are the way to do it. After all, if someone is interested in buying your products, why wouldn’t they accept an easy discount?

8. Offer Free Shipping

Did you know that unexpected costs, such as shipping, are the #1 reason for shopping cart abandonment? Offer free shipping in your exit-intent popup, and you stand to convert some of those abandoned carts into purchases.

A free shipping popup can look something like this:

When you include a price threshold for free shipping, you can also improve your average order value.

9. Offer a Done-for-You

Sometimes your visitor enjoys your content but is too busy to implement your advice. Solve that problem for your visitors by offering a done-for-you solution.

For example, Betty Means Business offers 3 essential done-for-you scripts to attract more clients and optimize conversions.

You could offer something similar with a fill-in-the-blank PDF template, an Excel spreadsheet, a Photoshop file, a Word Document, or even audio clips.

On product pages, you could implement an exit-intent popup with an offer to configure the product for the customer. Or, if the product requires any work on the customer’s part, offer a complete done-for-you service.

Put yourself in your visitor’s shoes and think, “What can I do to make their life easier?” You’ll have the perfect hook for your exit message if you can save them time or frustration.

10. Give Visitors a Chance To Win

Sometimes visitors need a little extra incentive to take action by hosting a giveaway or contest. Free digital downloads are increasingly common prizes, but physical items tend to have a higher perceived value. So, why not give away something physical?

You don’t need to give everyone a physical gift. Just give them a chance to win the gift when they sign up for your newsletter.

For example, the design app Invision offered users an entry into their free t-shirt drawing in exchange for their email address.

Yorkdale, a shopping center in Toronto, offered an entry into their monthly drawing for a $150 Yorkdale gift card.

You could also offer additional entries for other actions, like sharing on social media or referring a friend via email. Giveaways are a powerful means of driving traffic to your website, so put them to good use in your exit popup.

Helpful Hints

When someone’s about to leave your site, it’s likely because they couldn’t find something they needed. Encourage them to stick around by sharing some helpful hints.

11. Suggest Related Posts

Whether you’re a publisher or an eCommerce store, your website acts as your online storefront. The longer someone stays in your store, the better. So, sometimes your main objective is to reduce your bounce rate and have your visitors spend more time on your site.

A great way to do that is by using an exit-intent popup to suggest blog posts related to the one they were just reading.

Remember, there are several different reasons someone might click away from your site, and it doesn’t always mean they aren’t enjoying your content. Perhaps they simply got distracted by something, like a new email or social media notification.

Remind them why they visited your site in the first place: to get specific information from your content.

The key to the related posts technique is making sure that your headlines are highly clickable. Also, use enticing images that draw the eye and relate specifically to the post topic. If your related posts are appealing, you’re more likely to re-engage distracted visitors and persuade them to stick around for a while.

12. Suggest Related Products

Just like you can suggest related posts in an exit popup on a blog, you can also suggest related products on product pages.

If you have a wide range of products (like clothing or shoes), it’s extremely helpful to recommend other similar products related to the one that the shopper is viewing. The product they’re looking at might not be the right fit, but a similar product might be exactly what they need.

OptinMonster offers a template to make product suggestion popups a breeze:

13. Suggest Popular Products

Throw some social proof into the mix and suggest your most popular items in an exit-intent popup.

Not only does this help keep shoppers on your eCommerce site for longer, but it also reminds them that other shoppers love your products!

Muubbaa, a leather apparel company, used the headline “Most Wanted” to reinforce the desirability of their clothing.

14. Overcome Objections

This is one of the best exit popup hacks for eCommerce product pages and checkout pages.

What if your potential customer is on the fence about purchasing your product? What if you could overcome that objection it would be the last nudge they need to make the purchase?

One of the biggest objections shoppers have is the worry they’ll buy your product and later regret it. The dreaded Buyer’s Remorse.

You can use your exit popups to reassure visitors about your product or service’s value.

In this exit message example, Neil Strauss focuses on the benefits of joining his membership community. The exit popup increased conversions by 125%.

Take inventory of all the likely objections your shoppers may have. Then make sure that you’ve thoroughly covered them all, either on your product or checkout page or exit-intent popup.

Most Common Objections

Here are online shoppers’ most common objections, along with ideas for how you can overcome those objections in your exit popup:

1. I need to think about it. People make purchases based on emotion, so if you appeal to them on an emotional level, you’ll likely overcome this objection.
2. I need to talk to my wife/husband/partner. Give them a reason why their significant other will be grateful that they got this product.
3. I can find it cheaper somewhere else. Demonstrate that you’re the best value or the best price around.
4. I’m happy with what I already have. Show them how their life will be better with your product.
5. I don’t have the budget. Offer a payment plan. Or, calculate how your product will save them money or make them money in the long run.
6. I’m not sure if it will work for me. Offer a free trial or money-back guarantee.
7. How do I know my credit card information will be safe? Display a security badge.
8. I don’t have time right now. Throw in a limited-time bonus.
9. Why should I choose you instead of the other guy? Show what makes you better than your competitors.

15. Give a Reminder of Items in Cart

When a shopper is about to abandon their cart, exit popups offer the best chance to recover them.

Simply remind them that they still have items left in their cart, creating a strong, sometimes irresistible, urge to get closure by completing the purchase.

Your copy could say something like, “Wait! You still have these items in your cart…” or “Wait! Don’t leave without your.” And then includes images of the items they’re about to leave behind.

Sometimes, however, shoppers just need more time to be ready to buy, even though they’re still interested. Offer to save their basket and collect their email in the process. Then it will be super easy for them to come back to your site and pick up where they left off, and you can even start sending them emails to remind them of what they’ve left behind. Check out our list of abandoned cart email examples for inspiration.

16. Offer a Free Trial

It takes approximately 7 touches to make a sale. That means that potential customers interact with your business an average of 7 times before they make a purchase. Offering a free trial gives you a great chance to get your foot in the door and warm up your leads with multiple touches.

SnackNation understands this well. All you have to do to get a free sample box delivered is cover the $9.95 shipping and handling.

Web Designer Depot offers 7 days of free downloads. This popup is smart because it highlights how valuable this free trial is, with over 250,000 graphics to choose from.

17. Offer To Chat

You’ve probably been on a sales page before where you saw a chat box pop up, like this one from Xchop:

This lets you give your potential customers answers to any questions they may have about purchasing your product or service.

Want to learn more about live chat options? Check our list of the 13 best WordPress live chat plugins.

Micro Conversions

Micro conversions are the small steps that website visitors take before making a purchase. This category of exit popup hacks is about getting the visitor to take a small first step. Once they start, they’re more likely to continue. Making the first step easy can increase your overall conversions.

18. Give Visitors a Few Choices

The problem with so many exit-intent popups is that they need to offer something the visitor wants. This happens because many businesses have several different buyer personas, and each persona will respond to offers differently.

Sure, your popup might be offering the greatest ebook known to man about how to juggle 6 balls in the air. But what if a segment of your visitors has already mastered that technique? Then your offer is useless for capturing those visitors.

A simple way to get around this problem is to let them choose what they’re most interested in.

You can do it by first presenting an exit popup with 2-3 options to choose from:

Once they select an option, present them with the optin form to get a lead magnet tailored to their chosen topic.

19. Present a Survey

Customer feedback surveys are a great way to learn more about your visitors and how you can make your website better. However, many sites use them at the wrong times, which makes for a terrible customer experience.

Imagine landing on a website for the first time and then being hit with a survey about how your experience has been on the website. Or being right in the middle of a purchase and getting interrupted by a popup survey. That would be annoying.

The good thing about exit-intent popups is that they don’t interrupt visitors as they’re reading your content. This makes exit popups great for surveys. Just make sure that you don’t include a survey on your homepage or on any other page where it wouldn’t make sense for a survey to be.

Also, be respectful of your visitor’s time and don’t expect them to fill out a survey for nothing. Give them something in exchange. Here’s an exit popup example of a quick 15-second survey with a free gift:

Quick Tip: You can also use the Field Mapping feature to add custom fields to your survey forms, like radio buttons, phone fields, text areas, number fields, lists, and more!

20. Use a 2-Step Optin

Getting visitors to take action is easier when you break the process into smaller, simpler steps. That’s the idea behind 2-step optins. Instead of immediately showing a form, you start by asking visitors to click a button with an easy yes-or-no question or a tempting offer. Once they’ve taken this first step, they’re more likely to follow through and complete the next one, like entering their email address.

OptinMonster makes it easy to create 2-step optins with features like Yes/No View and MonsterLinks. Here’s how you can put them to work:

• Yes/No View: Create an exit-intent popup with a simple yes-or-no question, such as “Want 20% Off Your First Order?” When visitors click “Yes,” the form appears, inviting them to claim the discount. This eliminates the overwhelm of seeing a form right away and makes the process feel effortless.
• MonsterLinks: Turn any text, image, or button on your site into a clickable link that triggers a popup. For example, use a CTA like “See the Secret to SEO Success” that opens a form to download a lead magnet.

By default, most of OptinMonster’s templates include an optional Yes/No View:

Kinobody used MonsterLinks to trigger waiting list popups for their upcoming products:

Kinobody converted 39.87% of visitors who clicked one of their MonsterLinks. This phenomenal result is a testament to the power of 2-step optins.

Read the full Kinobody case study.

People feel more comfortable taking small steps. By presenting a clickable button instead of an immediate form, you reduce friction and encourage visitors to start engaging. That initial click creates momentum, making them more likely to follow through.

FOMO

No one wants to lose the chance to get something they want or that’s valuable. Your exit popup is the perfect place to stir up some fear of missing out (FOMO) right before visitors leave your site.

21. Create Scarcity

It’s well-known that scarcity increases the urge to buy. Nobody wants to miss out on getting something they want, and it doesn’t feel good when someone else gets a great deal, and you don’t.

Discount retailer Zulily did an amazing job of creating scarcity. When you added an item to your cart, they included the number of items left in big red letters on the shopping cart page. In the example below, you can see a cart that says “HURRY—only 6 left!”

Now imagine how effective this could be as an exit message that appears when someone is about to abandon their cart.

Booking.com used this popup during the reservation process to show how many other people are looking at the same hotel. This adds to the sense of urgency to book right away. Better act now before someone else gets your room!

22. Add Urgency With a Countdown Timer

It’s human nature to procrastinate. People tend to put off making decisions like completing a purchase or subscribing to a newsletter.

When you add a Countdown Timer to your popup campaign, you can create a sense of urgency that encourages visitors to act quickly.

For example, Cosmetics Capital increased their leads by 300% by using a Countdown Timer:

Many of OptinMonster’s templates include a Countdown Timer, but you can also easily add one to any popup with our drag-and-drop builder.

23. Use the Word “Wait”

Stop your visitors with the powerful word “wait.”

Perhaps it’s due to our need for closure, but there’s a sense of urgency and intrigue about the word “wait.”

This exit popup example combines “wait” with a free shipping offer.

Green Mountain Mustard knew you were thinking about buying mustard since you were browsing their site, so their exit popup gives you a friendly, tongue-in-cheek reminder.

Do the same on a landing page or a product page. Remind visitors what they’ll miss out on if they click away now.

Authority

We often look for external authority figures to help us make decisions. Appeal to that need for authority in your exit-intent popups to drive more conversions.

24. Use Social Proof

Social proof works because we tend to look to others to decide the right thing to do.

Over 100,000 web developers can’t be wrong, right?

Or how about 310,000+ dog lovers? If you’re a dog lover, you might ask yourself, “Why didn’t I join this community sooner? If so many others have joined, they must know something I don’t.”

These are some impressive examples, but you don’t necessarily need huge numbers to leverage social proof in your marketing. You don’t need your numbers at all. A glowing testimonial or customer review can be just as effective as an impressive statistic. (More on testimonials later).

25. Use Your Credentials

Authority is a powerful tool that you can use to increase conversions on your exit popups.

Do you have any special certifications or qualifications that can give visitors greater confidence in your authority and expertise? Show that off on your exit popup!

Timothy Sykes displays his “Top Trader” badge right on his exit-intent popup:

Have you written any guest posts for popular blogs? Have you been featured in any magazines? Display all of those logos at the bottom of your popup as PreneurGroup did:

Remember, people have a natural tendency to follow authority figures. Position yourself as the expert, and it will be much easier to get visitors to take the action you’re asking of them.

26. Include Testimonials

We all know how important testimonials are on sales pages, but what about exit popups? The fact is, your exit-intent popup is a mini sales page. Convince visitors to take action by using recommendations from your customers and subscribers. If you can include a photo of their faces, all the better.

Here’s an example of one of our own exit popups that we use on OptinMonster’s site. It includes just one of our many glowing testimonials:

Design

Web design best practices also apply to popups. Here are some specific ways to use design in your exit-intent popup strategy.

27. Add a Progress Bar

There is a psychological phenomenon that makes people feel uncomfortable leaving things incomplete. It’s known as the Zeigarnik Effect, coined by the 20th-century Russian psychologist Bluma Zeigarnik.

Zeigarnik saw that waiters could remember long food orders and match the correct meal to each customer, but they promptly forgot these orders as soon as the food was delivered. She wondered why, so she conducted a series of experiments to figure it out.

Her theory was that the pending order created a state of “incompleteness” in the waiter’s mind, which made them unable to let go of the information until that state of mind was resolved through the delivery of the meal.

Through her experiments, Zeigarnik discovered that unfinished tasks are remembered twice as well as completed ones. Humans tend to have a child-like impatience to gratify this need for closure.

You can use the Zeigarnik Effect to coax your visitors into action by showing them that they have an incomplete task. By pointing out the “incompleteness,” you’ll encourage them to seek closure by finishing the task.

This can work for exit popups as well. All you have to do is display a progress bar at the top. Here’s a popup page from CoSchedule:

28. Include a Picture of the Lead Magnet

Images can make a huge difference in any online marketing campaign, and exit popups are no exception.

In eCommerce, shoppers often are drawn to the product photo before they notice the item’s name.

Images are vital to shoppers when deciding whether to purchase a product. They’re also crucial to getting them to do something smaller, like entering their email addresses for your free ebook.

Brian Dean of Backlinko included a mockup of his site traffic book in this exit popup example:

Since he’s using an image of the product, which includes its title, he doesn’t even need that much copy to get the point across.

29. Use Arrows

Like great copy, great popup design can increase conversions on your exit-intent popups by drawing the eye where it needs to go.

Our eyes have the ability to take in so much visual information that it’s more than our brains can consciously process. So, we’re hardwired to focus on only the most compelling information, the information we believe to be the most important. We simply skim over the rest.

People naturally look for visual cues to tell them what information they need to pay attention to. Because of this, we can direct where the eye will look by guiding the eye using visual cues, like arrows.

Arrows help the viewer comprehend information better than written directions alone. They point the way, direct the viewer’s focus, and help the viewer filter out unimportant information.

Use arrows on your exit-intent popups to direct attention toward your call to action.

Here’s an exit popup example from Kindlepreneur:

30. Use Animation

Another way to guide the eye toward your call to action is with movement.

An animation like the one below is nearly impossible for the eye not to follow. This animation points at the call to action button, combining a directional visual cue with movement. The result is an extremely powerful exit-intent popup.

Hard to look away, isn’t it?

31. Use a Striking Image

Sometimes, you need a striking image to grab your visitor’s attention.

For example, home furniture retailer Made used this unusual image of a model with chairs stacked on top of each other to grab your attention:

Use a dramatic or unexpected image in your exit popup, and you’ll stop your visitors right in their tracks.

32. Use Color To Direct the Eye

Remember how we mentioned that our eyes could take in way more information than our brains can process?

Color is one of those important visual clues to find important information. The specific color you use isn’t so important, but using high-contrast colors is.

Studies show that the eye naturally skims a website from top to bottom, making forays into the middle from left to right, forming an “F” shape.

Once you understand this, you can place important elements along that natural F-shaped path and use color to place greater visual weight on some elements.

Take a look at this exit popup from Marie Forleo:

Do you see how the color pink was used to place emphasis on certain words? “We can help” and “award-winning” pop right out at you just before your eyes land squarely on the signup form at the bottom.

Also notice that the “Subscribe Now” button is yellow, which contrasts with the pink background. It’s also the only element of that color, so it stands out even more than the pink text.

Copy

Good design is important, and so is clear and effective copy. Here are some specific tips to use on your exit-intent popup copy.

33. Make Them Laugh

Another reason visitors bail on your site is that they’re simply bored. But if you can make them smile or laugh, it’ll be hard for them not to take you up on your parting offer.

KlientBoost used “Is Your Marketing Poopy?” as the heading for their popup. That’s a line that’s certain to stop an abandoning visitor in their tracks.

If humor fits with your brand, this is not the time to hold it in, so let it loose in your exit popup!

34. Use Numbers

Numbers can be used to increase conversions on your exit-intent popups.

For starters, numbers are great attention-grabbers. There’s just something about seeing a number that makes us take notice. Especially if it’s a very specific number, like 1,837.

And if you have big numbers to show off, like Syed Balkhi, then by all means, do it!

35. Use Compelling Button Copy

Is your call-to-action (CTA) button copy generic, like “Subscribe,” “Download,” or “Sign Up?”

This type of button copy can be easy to ignore.

If you want your button to be clickable and compelling, use copy that focuses on the benefits visitors will get from your offer.

For instance, Shoe Money offers free case studies as their lead magnet. Instead of a generic “Download Now” button, their button copy reads, “I Want Millions of Dollars Now.” How’s that for compelling?

Of course, that level of boldness won’t be the right fit for most brands. You can also make your button copy more enticing simply by being more specific about what users are getting or the action they’re taking.

If you’re giving away a coupon, use a specific dollar amount on the button: “Get My $10 Off.”

To give you some inspiration, here are even more great examples of call-to-action button copy:

• “Start writing” – Medium
• “Give Basecamp a try – it’s free for 60 days” – Basecamp
• “Find your gym & get membership” – Anonymous case study
• “Show Me My Heatmap” – CrazyEgg
• “Build a Manpack” – Manpacks
• “Send a GiftRocket” – GiftRocket
• “Talk to us” – Contently
• “Let’s Do It!” – Less Accounting

36. Ask Visitors To Follow You on Social Media

Asking for an email address can be tough. Due to information overload, people can be fiercely protective of their email inboxes these days.

However, convincing them to follow you on social media is easier. Especially if your social media channels have a significant following, it should be relatively simple to get an abandoning visitor to click the “Like” or “Follow” button.

37. Assume the Close

A particularly gutsy move is to stop asking whether visitors want to take action and just assume that they do.

Neil Patel‘s exit-intent popup on his webinar registration page is a simple registration form.

Notice he doesn’t try to sell you on the webinar at all. There’s no headline or any details about what the webinar is about. He simply assumes that you want to register.

CrazyEgg assumes that you want to buy one of their plans. Rather than trying to sell you on their plans, they simply ask, which one will you choose?

38. Incite Curiosity

The information gap theory of curiosity states that we get curious when we think there’s a gap between what we know and what we don’t know. It’s like a mental itch that we just have to scratch.

If you want a surefire way of making your visitors stick around longer, use an information gap to incite curiosity. Once visitors get the curiosity itch, they’ll have to stick around to satisfy it.

In this popup, the headline promises to reveal the strategy that Gary Vaynerchuk used to get 832,241 YouTube views:

Because there is a perceived information gap, visitors will be driven to enter their email out of curiosity.

Derek Halpern offers five templates for crafting headlines that incite curiosity. These are perfect headlines for your exit popups:

• How’d you like to learn about [new remarkable thing] that [desirable outcome]?
• How can you earn [desirable outcome] with [new remarkable thing]?
• There’s a way for you to [desirable outcome] with this [new remarkable thing].
• If you heard about a [new remarkable thing] that could [desirable outcome], would you be interested in learning more about it?
• The key to a [desirable outcome] is to use [new remarkable thing].

39. Get Inside Your Visitor’s Head

The best way to get big results from your exit-intent popups is by putting yourself in your visitor’s shoes. Then you can offer them exactly what they need and want at that moment.

Ask yourself the possible reasons for a visitor to leave this particular page on your website. Out of those, which are the most likely reasons?

CountryLiving knows their visitors would love to have a mouth-watering meal for dinner tonight. However, the main thing holding them back is time. Most people feel they simply don’t have the time to cook an elaborate meal. So, CountryLiving swoops in and saves the day with “26 Easy Dinners that Can be Made in 30 Minutes or Less!”

This is an exit-intent popup at its best. Get inside your visitor’s head, solve their reason for leaving, and become their hero.

40. Optimize Your Exit Popup Copy With AI

OptinMonster’s AI tools help you nail the copy of each and every exit popup.

OptinMonster’s Smart Optimizations utilize artificial intelligence to refine your campaign copy, ensuring your messages resonate with your audience.

You can use this feature in just a few steps:

1. Access the Campaign Builder: Log in to your OptinMonster account and select the campaign you want to optimize.
2. Select Text to Improve: Click on the text field you wish to enhance.
3. Apply Smart Optimization: Click the “Improve with AI” button to generate alternative text options.
4. Choose the Best Variation: Review the AI-generated suggestions and select the one that best fits your campaign objectives.

By integrating AI through Smart Optimizations, you can create more effective popups that engage visitors and drive conversions.

Bonus Tips: Best Practices for Exit-Intent Popups

There’s a lot of strategy that goes into creating the best exit popups, but these simple best practices will always be a good guide:

1. Alignment: Your popup messaging and display behavior should always match your customer’s intent.
2. Targeting: Each exit popup should be designed specifically for a certain part of your overall audience. One size does not fit all!
3. Behavior Triggers: Browsing behavior can give clues about the visitor’s intent. Use these clues to trigger the appropriate popups. In Google Analytics, you can see your exit pages or the pages your visitors exit most.
4. Interaction: Make it easy for visitors to take the first step. They’ll be more likely to take another step toward conversion once they do.
5. Personalization: Show the customer that you understand their needs with customized messaging and display rules.

Skyrocket Your Conversions With Exit Popups

These 40 exit-intent popup strategies will help you grow your email list, keep visitors on your site, and drive more sales. With OptinMonster, you can create exit-intent popups in 5 minutes or less! Learn more about our excluding Exit-Intent® technology in these articles and documents:

• How to Activate Exit-Intent® in OptinMonster
• How to Create Mobile Exit-Intent Popups That Convert

And if you’d like to learn more about popups in general, these resources will help:

• 11 Types of Popups You Should Be Using (With Examples)
• Mobile Popups Demystified: Best Practices for a Better User Experience
• Email Popups That Convert: Creative Ideas to Grow Your Email List Fast
• eCommerce Popups That Work: How to Increase Sales and Recover Abandoned Carts
• How to Create GDPR-Compliant Popups: Tips for Privacy and Trust

With OptinMonster’s powerful lead-generation tools, you can create exit popups that will get you more leads, sales, and subscribers right away.

These days, successful startups are using growth hacking strategies to fast-track their success. And it’s not just for startups: any business can use growth hacking techniques to accelerate your success without breaking the budget.

In this guide, we’re going to walk you through growth hacking techniques, strategies, tools, and examples you can use to quickly rise to success.

Because this is such an in-depth guide, we’ve included a table of contents to help you quickly get to the section that interests you most.

Let’s get started…

What Is Growth Hacking?

Growth hacking is a process of rapidly experimenting with and implementing marketing and promotional strategies that are solely focused on efficient and rapid business growth. The term was coined by GrowthHackers CEO and founder Sean Ellis way back in 2010.

Growth hacking achieves results FAST, with minimal expenditure. The “hacking” part is about finding clever shortcuts that bring big results.

Fast-growing companies like Groupon gained millions in their first few years using growth hacking strategies:

What Is a Growth Hacker?

Anyone who executes a growth hacking strategy is a growth hacker, but there’s more to the term than it might appear. Sean Ellis described a growth hacker as “a person whose true north is growth.”

In other words, unlike traditional marketers who may have a broader view and be concerned about things like brand recognition or public relations, growth hackers are only interested in strategies and tactics that drive growth. If marketing tactics don’t have the potential to drive growth, then growth hackers aren’t interested.

Many companies now have teams of growth marketers, growth engineers, product managers, and other roles.

The Growth Hacking Funnel: Key Metrics to Measure

As we’ve said, growth hackers are obsessed with strategies that grow business. They typically set priorities for getting new customers and scaling the business. Then they develop, implement, and test ideas to help them achieve their goals.

A key part of planning any marketing strategy is deciding how to measure success. Many growth hackers focus on “pirate metrics,” so-called because of their initials: AARRR. Fun, right?

Effective, too. It stands for the five stages of the growth hacking funnel:

• Acquisition: getting new customers
• Activation: convincing customers to use the product
• Retention: keeping customers and reducing churn
• Revenue: making money
• Referral: getting other people to refer new customers

As you can see, all of these are essential to having a healthy, successful business.

Before You Begin: Foundations for Success

Before you can start growth hacking your business, there are a couple of foundations you need to put in place.

Who Are Your Customers? What Do They Want?

For a start, it’s essential to look after the product-market fit. In other words, you need to have an awesome product and make sure that it meets your customer’s needs.

To do that, you’ll need to understand your customers. That means knowing:

• Their age, gender, education, and other demographic data
• Where besides your website do they go for information?
• What their values are, as well as their goals, challenges, and the pain points your product can solve

With this information, you can tailor growth marketing strategies to particular buyer personas.

What’s the Customer Journey?

But you also need to understand how your customers BECOME customers. That’s called the customer journey, which generally moves from awareness to evaluation to conversion.

And it’s when they’ve decided you offer the best product or service and convert into customers that they become part of the growth hacking funnel.

Is Your Site Assisting Conversions?

The conversion-centered design is another important aspect of hacking your marketing. That means making it easy for visitors to:

• Find the information needed to take the next step in their interaction with you
• Have a chance to engage with you
• See the social proof that establishes your expertise and authority

You’ll also need to identify any bottlenecks stopping visitors from converting. Learn more about conversion optimization here.

Set SMART Goals for Growth

Finally, you’ll need to set SMART goals before beginning. SMART goals are:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

In other words, don’t set wishy-washy or impossible goals. Know what you want to achieve and how it contributes to growth. Work out how you’re going to measure it, and set a time limit for achieving it.

5 Powerful Growth Hacking Strategies

Now that’s clear, let’s look at some strategies and tactics to help you build your business.

Generally, “strategies” take a long-term approach to business growth, and don’t change very often. “Tactics” are shorter-term implementations of your strategy and can be switched to take account of new information or priorities.

However, you will see the terms used interchangeably.

Growth hacking strategies are often divided into three types:

• Promoting your business with content, or content marketing
• Promoting your product within the product, or product marketing
• Paying for promotion, or advertising.

Now, let’s look at some strategies and tactics that are proven to work.

1. Use Exit Intent to Hack Your Email List Growth

Email marketing has an amazing ROI. According to email marketing research and statistics, a $1 investment will bring $44 in revenue. That’s why it’s so important for growth to build your email list.

One reason why email marketing is a great hack is that you don’t have to spend a dime to get started. As you’ll see in the section on growth hacking tools, there are tools you can use for free until you get large enough to upgrade.

But it can take a while to grow your email list.

That’s where our first growth hack comes in. You can skyrocket your email list with an exit-intent popup linked to a lead magnet. Here’s an example:

A lead magnet is an incentive that you’ll offer your visitors in exchange for sharing their contact information with you. Lead magnets are often downloadable content, such as checklists, worksheets, reports, and ebooks.

Exit Intent detects when visitors are about to leave your site, and shows them your lead magnet campaign just before they do. This type of campaign is proven to get visitors’ attention and convert well.

Here’s how you can use this strategy:

1. Create your own lead magnet, using our list of lead magnet ideas as a starting point.
2. Check out our examples of exit-intent popups you can use as inspiration to create your own.
3. Follow our guide to growing your list with OptinMonster, and don’t forget to enable exit intent.

In no time at all, you’ll be racking up those subscriber numbers, and will have a successful growth hacking strategy under your belt.

2. Offer Discounts for Social Shares

As a growth hacker, you can’t ignore the potential of the millions of social media users around the globe.

Using your own social networks to let people know about your products and services can help you get new leads and sales via word of mouth and social shares.

But while some people may respond to a simple request, most will be more interested if there’s some payoff for them. Offering a reward for social sharing can give your brand viral potential.

Groupon knows how to nail this strategy. In fact, it’s almost a “carrot and stick” approach. The carrot is a good deal and the stick? Well, those who don’t share may miss out on the deal.

One way to implement this growth hacking strategy if you’re using Shopify is to use Social Marketing All in One or a similar app. This lets you request a share when customers add products to their cart, and you can reward them with an immediate discount.

See our guides to generating leads on Twitter and increasing traffic from Facebook for more social media growth hack strategies.

3. Make Onboarding a Game

Gamifying onboarding is a great growth hacking tactic that many companies use. There are a couple of ways this can help you grow.

First, you can reward users for successfully using the product, keeping them interested and making it more likely they’ll stick around. Second, you can reward them for getting other users to sign up, which helps your business grow faster.

That’s the strategy Dropbox used, letting users unlock additional storage after completing certain milestones, such as uploading content and sharing on social media to attract new users.

To use this growth hacking strategy for your business, you’ll need to create an onboarding workflow that helps users get to know your product, and encourages them to spread the word. A good tool for gamifying your onboarding is Masskom, which we’ll talk about more in the section on growth hacking tools.

4. Build an Insanely Useful Free Tool

Here’s a growth hacking strategy that is guaranteed to make people check out your website: build an insanely useful tool, and let people use it for free. Here’s an example of this in action.

CoSchedule who provide online editorial calendars, created a Headline Analyzer, used by practically every marketer we know. The only catch? You have to sign up for their email list to use it.

That’s a smart strategy because the tool meets the needs of their core audience, building brand recognition, and goodwill. It also adds the right people to the company’s email list, which means CoSchedule can then promote their paid service.

Our company’s done the same with SupportAlly which collects the information support teams often need on a single landing page. At the bottom of the page, there’s a link to other company products and services.

Not sure what to create? Ask for customer feedback to see what tools would be most helpful for your target audience.

5. Run a Competition

You can’t beat contests as a tool for raising awareness about your company’s products and services. It turns out that they’re seriously effective!

A contest gives you a double win. If you give an account as a prize, you get a new user, plus you get the word out to people who could become customers. You know for sure they’re interested if they’re trying to win a free account.

So, how can you implement this strategy? Here are some ideas to get you started:

• Offer an account as a prize for a Twitter contest in a simple sweepstake. Ensure your contest complies with Twitter’s promotion rules.
• Images work well on Facebook, so share an image relevant to your product or service, and request likes or comments in exchange for contest entries. Be sure to read Facebook’s contest promotion rules
• Use Instagram for a themed content contest, linked to a hashtag, where users tag your Instagram profile.

Want to get even more from this strategy? Let your social media audience and web visitors get multiple contest entries by completing different promotional tasks. RafflePress, a WordPress giveaway and contest plugin, can help you with this.

Want to learn some more successful growth hacks to build your business? Check out our growth hacking strategies guide.

10 Essential Growth Hacking Tools

Once you’re ready to get started with your growth hacking strategies, you’re going to need some tools to help execute them. Luckily, there are many tools that can help you engineer rapid success. Here are a few that we recommend. For convenience, we’ve identified where these fit into the stages of the pirate metrics funnel.

Let’s start with a couple of growth hacking tools for customer acquisition.

1. Constant Contact

As we mentioned earlier, email marketing is an essential strategy, with unbeatable ROI. That’s why you need to include an email marketing service in your hacking toolkit. Our top recommendation is Constant Contact because it’s super beginner-friendly, offers quick and easy setup, and boasts world-class customer support.

Other Constant Contact advantages include:

• Use the built-in heat tracking tool to see where people are clicking
• Segment lists based on the content people click on so they get more of what they like
• Automatically send personalized email messages
• Track unsubscribes, bounces, and inactive emails
• Monitor email campaign activity to make better data-driven decisions

2. ManyChat

Facebook Messenger campaigns are known to have great conversion rates, but who has time to be online 24 hours a day? If you want to keep new prospects engaged without losing sleep, a Facebook Messenger bot could be the answer, and ManyChat is a great way to deliver it.

ManyChat works with Facebook Messenger so you can communicate with customers even when you’re not there. It’s a great time saver for the busy growth hacker, and creating your first bot is free. Plus, you don’t need to learn to code, as you can easily build your bot with ManyChat’s drag and drop interface.

Next, let’s look at a couple of tools for customer activation.

3. Google Analytics

One of the best ways to get started with customer activation is knowing what’s working for the customers you already have. That’s why you need an analytics tool, and you can’t beat the price tag of Google Analytics; it’s absolutely free.

With information on audiences, their behavior, goals and conversions, Google Analytics can help you:

• Figure out how visitors use your site with user flow
• Discover where there are obstacles to them using your product or completing desired actions
• Understand which pages are performing best, and worst

Want an even easier way to get hold of this information? If you’re a WordPress user, try MonsterInsights to see your analytics data right in the dashboard.

4. YouTube

YouTube is on our list of growth hacking tools because one of the best ways to get customers to become active users of your product is to show them how to use it.

As our video marketing statistics roundup shows, YouTube itself is a proven trust builder. And video content as a whole helps increase leads and sales. Around 80% of customers prefer watching a video to reading your help files.

Consider having a YouTube channel for your onboarding and tutorial videos. You can also use those videos for customer acquisition and retention by posting them on your blog and sharing them on social media, which makes YouTube a multi-purpose growth tool.

Speaking of retention, it’s key for successful companies to reduce customer churn. The next set of growth hacking tools cover retention and will keep your customers engaged and wanting to stick around.

5. CoSchedule Headline Analyzer

You can’t beat the power of content marketing. It’s one of the best growth hacks for attracting and retaining your customers. And it starts with having a magnetic headline that makes people want to keep reading or watching.

That’s why CoSchedule’s headline analyzer is one of our recommended growth hacking tools. Not only is it free, but it’s truly useful, and a must-have tool for every marketer we know. Here’s how it works.

Type in your headline and the analyzer will measure its appeal, and give it a score of between 0 (back to the drawing board) and 100 (you’ve nailed it). The headline analyzer assesses the use of power words, uncommon words, and emotional words. And it checks the headline for readability and length, too.

When your content has better headlines, more prospects and customers will read and share. And that helps with both retention and lead generation.

6. OptinMonster A/B Testing

It’s not enough to craft marketing messages. For successful growth hacking, you need data on what works – and what doesn’t.

That’s where OptinMonster’s built-in A/B testing can help. It lets you duplicate campaigns with a single click, so you can change any element and start running your test. And OptinMonster automatically tracks conversion analytics so you can compare results and pick a winner to help get more leads and sales.

Eczema Company boosted conversions by 158% with this feature.

Next, let’s look at a couple of growth hacking tools for boosting revenue so your business is on a sound financial footing.

7. Zoom

Have you ever considered running webinars to help move your users from free trials to paid subscriptions, or to encourage paying customers to upgrade to the next level? You should.

The research shows that between 2-5% of webinar attendees make purchases, so running webinars is a great growth hack.

There’s a bunch of webinar marketing software around, but we’re going to recommend Zoom. It works well for both webinars and meetings and is free to use with up to 100 participants and for calls of up to 40 minutes. And since it has built-in recording facilities, you can record your webinar to use later for lead generation.

8. SEMrush

SEMrush has so much functionality that it could be included multiple times on our list of growth hacking tools. It’s an incredibly comprehensive suite of tools focused on SEO and search engine marketing.

We’re going to highlight two key tools here, but if you use it, be sure to explore the other tools SEMrush offers. They’re sure to help you boost visibility and improve lead generation.

A good starting point for using SEMrush is its Site Audit tool. This gives you an overview of website health and identifies issues that make your site less effective. SEMrush also provides tips for addressing the issues, so you can make your site work better for both your customers and you.

Second, use SEMrush for some competitive research via its Organic Research tool. That lets you check out the keywords that send traffic to your competitors. With that information, you’ll be better informed about what your target market cares about, and can optimize your own content to win back some of that traffic.

Our guide to SEO audits provides more help on using SEMrush.

Finally, in this section, let’s look at a couple of tools to help with getting customer referrals.

9. Hunter

We talked earlier about the importance of email for winning business, and one of our tools can help you connect more easily with the influencers you want to reach.

Hunter lets you search for emails by typing in the domain name. While that sounds simple, it means that you can email the people you want to reach directly, instead of having to go through a contact form or use a generic email address.

10. Buzzsumo

Buzzsumo is best known as a tool for tracking social shares, but it also helps you focus on any influencers among those sharers. This is important because social media is an excellent referral tool. In 2017, Facebook alone drove 20% of referral traffic.

But if you’re going to use those referrals for growth hacking your business, you have to find them. Buzzsumo makes this process easy.

To find influencers, go to any piece of content in a Buzzsumo results page and click View Sharers next to the title. This’ll give you information on their Twitter engagement, domain authority and more. With this information, you can start an influencer marketing campaign.

Find more growth hacking tools on our list.

7 Proven Growth Hacking Examples

Need more examples to inspire your own marketing? In this section, we’re going to share some hacks which have worked for what is now some of the world’s most successful businesses.

1. Airbnb Craigslist Growth Hack

You can’t talk about growth hacking examples without mentioning the AirBnB Craigslist hack. These days, Airbnb is a household name, but when it got started, the company needed to get more customers and accommodation providers and to build its reputation. What happened next is a growth hacking legend.

In those days, people looking for affordable accommodation often used Craigslist. AirBnB’s genius was to give their accommodation providers a way to copy their listing to Craiglist with a single click, verify their listing, and post an accommodation ad. That put AirBnB right in front of the right target market and resulted in amazing growth.

2. Facebook Notification Growth Hack

With a user base of more than 2 billion, Facebook seems to be everywhere. But it wasn’t always, and Facebook itself used growth hacks to build its user base.

The answers to a Quora question on Facebook growth shows the most effective hacks they used.

First, they encouraged new users to import their email contacts. Second, if users mentioned or tagged contacts on Facebook, those contacts got notification emails. The curiosity factor was enough to bring some of those people to Facebook and to make them sign up for their own accounts.

3. Groove Content Marketing Honesty Growth Hack

Can you drive growth by being honest with your customers? It certainly helped Groove build a business worth $5 million a year. The company had tried many approaches to content marketing, which they knew would be a core marketing strategy for them. But they didn’t start to see results until they adopted a tell-all approach.

What Groove realized is that no other blog was sharing the real challenges of growing a SaaS company, and they weren’t sharing real numbers, either. So Groove used their own tactics as a case study, sharing honest experiences with their readers. The result was a huge increase in its user base.

But they didn’t stop there. As part of the process, they got feedback from customers on their information needs and used that to create new content. And they also did some influencer marketing by selectively sharing certain content. Transparency also paid off by earning Groove reviews, interviews, and other promotional opportunities, fueling growth even more.

4. Hotmail Email Signature Hack

Sometimes the simplest growth hacks are the most effective. One of the most famous growth hacking examples comes from Hotmail, the webmail client that preceded Outlook.com. Every outgoing email from Hotmail included a signature link which invited recipients to get their own free account.

That simple growth hack propelled Hotmail to 12 million users within 18 months. At the time, that represented a more than respectable 20% of the total email market.

5. Monzo Queue Jumper Growth Hack

Ever wanted to get away with cutting in line? There’s something delicious about knowing we’re beating the people behind us. That’s the social psychology growth hack that mobile bank Monzo used to grow its user base from 0 to 250,000 users in just two years.

Here’s how it worked. When people signed up, they could see how many people were ahead of them in the waiting list for accounts, and how many were behind them. Monzo offered people the chance to jump the queue by referring new users. This rewarded new signups and got more customers for the bank at the same time.

Can this work for your business? It certainly worked for Robinhood which had 1 million people on the waiting list for its stock trading app within the first year.

6. OptinMonster “Powered by” Growth Hack

Another well-known growth hacking example is the “powered by” link, which is proven to work. For example, Statuspage says this hack helped them boost monthly revenue 5x, from $5k to $25k.

A lot of other companies use this hack, and OptinMonster does too. By default, marketing campaigns created with OptinMonster include a “powered by” link, but it’s easy to disable if users prefer not to include it.

Check out our exit intent popup gallery for more popup examples that use the “powered by” link.

7. Proven Competition Growth Hack

Is it possible to use the content you’ve already got to engineer massive growth? It is, and it’s exactly the strategy job board Proven used to boost organic traffic by 43%. Best of all, they didn’t spend a single extra dime on marketing.

Instead, Proven got their employees involved, with an internal competition known as “Mission Week”. After identifying a piece of content that was performing poorly, everyone in the company had to meet their goal of earning 20 mission points by doing something to improve its performance.

Employees earned points for sharing content on social media, optimizing content, promoting content with outreach emails, and more. Unsurprisingly, all this activity resulted in better search ranking for content and a related boost in organic traffic!

Still looking for more inspiration? Check out our list of growth hacking examples.

That’s it! Now you have all the growth hacking techniques, strategies, tools, and examples you need to quickly rise to success.

Next, check out our guides to SEO link building, and creating high-converting sales pages.

You may also be interested in trying out OptinMonster’s new headline analyzer tool. This free analyzer will make sure you’re writing the most clickable and SEO-friendly headlines that bring in more traffic.

And be sure to follow us on Facebook and Twitter for more tips and guides.

Social selling can be as effective as email marketing or social media marketing if used correctly. Here are some social media statistics to put things in perspective:

• What is Social Selling?
• Why Do You Need Social Selling?
• General Social Selling Statistics
• Statistics: How Top Sales Reps Use Social Selling
• Statistics: How Customers Respond to Social Selling
• B2B Social Selling Statistics

What Is Social Selling?

Social selling is a digital marketing approach that businesses use to engage with potential customers, build relationships with them, and encourage them to buy.

Selling on social media is not just limited to paid ads or unsolicited DMs. Most successful brands on social media don’t always go in for the sale right away. Instead, they start by nurturing prospects and building relationships.

You can use social selling as a replacement for cold calls, email marketing, or SMS marketing when they fail to work. Or, you can use social selling as part of your integrated marketing strategy to maximize your marketing ROI.

Note that social selling is not social commerce. Social commerce takes place when customers buy from within a social media platform. Social commerce is an extension of eCommerce, one that occurs in the social media realm.

If you see an ad for CRM software while browsing Instagram or LinkedIn and buy it, that’s an example of social commerce.

With social selling, the differentiator is in building relationships instead of closing deals right away. The sale takes place outside of the social network.

What about social selling and social media marketing? Are they the same thing?

Certainly not. Social media marketing is a subset of social media strategy that uses social media platforms to market a new business.

This could be anything from creating branded videos on TikTok, using Facebook Ads, or creating sponsored posts on LinkedIn.

But social selling and social media marketing go hand in hand in converting prospects into customers.

Let’s look at some important social media selling statistics to learn what social media can do for your business.

• 73% of marketers say that their social media marketing efforts are ‘somewhat effective’ or ‘very effective’ for their business.
• Social media marketing has a 100% higher lead-to-close rate than outbound marketing.
• 66% of marketers who spend an average of 6 hours on social media every week get more leads.
• 60% of business-to-consumer (B2C) brands get their customers through social media.
• In 2025, brands spend close to $234.14 billion on social media advertising.
• In the 3rd quarter of 2025, YouTube’s global ad revenue reached $10.26 billion.
• Meta made $121.9 billion, LinkedIn made $4 billion, and X made $2.5 billion in ad revenues in 2023.
• Approximately 25% of marketers use a strategy that includes selling directly through social apps.
• 30% of TikTok users have shopped through the TikTok Shop.

Social media marketing is effective, especially when you use it alongside social selling. If you aren’t using social selling yet, you need to get on board.

The good news is that your brand might already be doing social selling. If you are using your company’s Facebook, X (formerly Twitter), Instagram, or LinkedIn pages to engage with potential buyers, you are essentially doing social selling.

Why Do You Need to Know Social Selling?

The role of social media in business is growing by the day. The following stats highlight social media’s burgeoning influence:

• October 2025 data shows that, of the 6.04 billion internet users worldwide, 68.7% are active users of social media.
• According to Statista, over 5.6 billion people used social media in 2025.
• The number of social media users is projected to increase to over 6 billion by 2028.
• In 2025, the social media advertising market is expected to reach $219.8 billion.
• A HubSpot research found that 61% of brands engaged in social selling see revenue growth.
• Social media ranks 4th among the most effective sales channels, behind in-peson meetings, phone calls, and email.

Your business will be at a huge loss if you can’t tap into such a powerful distribution network with hundreds of millions of potential buyers.

And the best part? Social selling works like a charm, and not just for big businesses.

So how effective is social selling really? Let’s take a look.

General Social Selling Statistics

From entry-level executives to C-level suite, and millennials to Gen Z, social selling works on all kinds of buyers.

• Social selling provides 45% more opportunities than traditional sales channels.
• More than 76% of buyers are willing to talk to salespeople over social media.
• Social selling influences over 50% of the revenue for major industries like computer and network security, software, and healthcare.
• U.S. social shoppers grew to 107 million from 97 million between 2021 and 2023.
• 84% of decision-makers like CEOs and VPs use social media in their buying process.
• 90% of marketers say social media marketing has increased their business’ exposure.
• 89% of B2B marketers use LinkedIn to generate leads.
• According to Snapchat, 92% of customers are willing to buy from brands on social media instead of an online marketplace.

Statistics: How Top Sales Reps Use Social Selling

The best sales teams use social selling to generate inbound leads, build deeper relationships with prospects, and speed up the sales process.

Findings from social selling research show how top-performing reps leverage social media in their sales strategy.

• 75% of sales reps use Facebook to find leads, followed by Instagram, Linkedin, and YouTube.
• 33% of sales professionals say that social media offers the highest quality leads.
• 78% of salespeople who use social selling outperform peers who don’t use social media.
• Social sellers create 45% more sales opportunities than reps with a lower social selling index (SSI).
• They are 51% more likely to meet their sales quotas than non-social sellers.
• 12% of the top-performing sales reps use social media when selling.
• 18% of salespeople consider social selling one of their top 5 focus areas.

But what about the buyers? How do they respond to social selling? Let’s go over some recent studies.

Statistics: How Customers Respond to Social Selling

• 40% of people say they’ve purchased a product online after seeing it used by a social media influencer.
• Social media influencers on X generate over 5.2 times higher purchase intent.
• That’s because 49% of X users listen to influencers’ recommendations.
• 90% of people shop from brands they follow on social media.
• 72% of customers trust a business more if a social media influencer recommends it.
• 71% of buyers who have had a positive social media experience with a brand recommend it to their friends and family.
• Customers report spending 20%–40% more money on brands that have interacted with them on social media.
• 49% of buyers rely on product recommendations from influencers to make purchases.
• 93% of consumers trust personal recommendations the most, a lot of which comes through social media.

Next, let’s look at social selling stats related to the business-to-business (B2B) industry.

B2B Social Selling Statistics

Generally, we assume that the B2B buyers are buttoned-up and not so social media-savvy. But these B2B social selling statistics tell a different story.

• 75% of B2B buyers use social media to make buying decisions.
• 54% of B2B marketers generate leads from social media.
• 39% of B2B companies say that they have seen revenue generated from social media.
• 31% of the B2B professionals believe they have built stronger relationships with clients through social selling.
• 50% of B2B buyers use LinkedIn as a trusted source to make a purchase decision.
• 31% of B2B prospects say that social media content resonates most out of all other sales enablement content.
• 92% of B2B buyers engage with a salesperson who is a well-known industry thought leader.
• 90% of decision-makers never answer a cold call. But 75% of B2B buyers use social media to make purchasing decisions.
• 39% of B2B professionals claimed social selling reduced the length of time they spent researching potential leads.

If you operate in the B2B domain, LinkedIn is among the best social selling tools. It’s the #1 social media network for business professionals with 1 billion members across 200 countries. Out of the 1 billion, 16.2% of LinkedIn users are active daily.

LinkedIn has useful social selling tools like Sales Navigator and Sales Insights that help your sales and marketing teams run an effective social selling strategy.

Want a real-life example of how big social selling is for B2B brands? Read this case study from Tribal Impact.

The UK-based B2B social selling and employee branding agency helped Commvault achieve 61% more pipeline and 52% more opportunities through a social selling program.

Invest in Social Selling to Grow Your Business

Now that you have all the social selling statistics, you can allocate a marketing budget this year to invest in improving your social media presence.

Once you’re all set up, devise a social selling strategy. If you are already running other marketing campaigns like webinars or influencer marketing, make sure you build overlaps between them to offer a consistent brand experience.

If you want more resources to help you with social selling, check out these articles:

• 8 Social Media Feed Tools to Boost Followers
• Best Time To Post on Social Media for the Highest Engagement
• 11 Social Media Metrics You Need to Nail Your Marketing Goals
• 20 Top Social Media Platforms for Explosive Brand Growth
• Social Proof Statistics: Powerful Facts That Will Help You Boost Your Brand

Want to add a ‘Like Us on Facebook’ popup on your blog pages to grow your followers?

Sign up with OptinMonster to create your own custom popup in a matter of minutes!

At OptinMonster, we’re experts in lead generation, helping small businesses like yours engage potential clients and turn them into loyal customers. In fact, OptinMonster helped real estate company Woodside Communities increase their leads by 476% and revenue by $294,435 in just 2 months!

In this guide, I’ll show you how to get real estate leads with 9 powerful, easy-to-implement strategies. These tips will help you build a pipeline of qualified leads, so you can focus on what you do best: closing deals.

• What Is Real Estate Lead Generation?
• Why Online Lead Generation Is Essential for Real Estate
• 9 Best Online Lead Generation Tips for Real Estate

What Is Real Estate Lead Generation?

Real estate lead generation is the process of attracting and nurturing potential clients, whether they’re buyers, sellers, landlords, tenants, or investors. Lead generation is the first step in the real estate marketing process. Before you can sell a property, you need to connect with homeowners interested in selling. To earn commissions as a buyer’s agent, you must first identify and engage buyers looking for a new home. Essentially, lead generation is the foundation of a successful real estate business.

Because real estate transactions can take time, lead generation is an ongoing process. Some clients may take months to make a decision, and others may decide not to proceed at all. That’s why real estate professionals must maintain a steady pipeline of potential clients and always work to attract and nurture new leads.

Why Online Lead Generation is Essential for Real Estate

Real estate is a competitive industry, even when market conditions are favorable. To get more clients and sales, you need to think about ways to get more leads online.

While traditional methods like cold calling, direct mail, and open houses still play a role, they’re often limited in reach and cost-effectiveness. Online lead generation, on the other hand, allows real estate professionals to attract leads 24/7, tap into broader audiences, and build lasting relationships with potential clients.

For example, open houses allow you to meet potential buyers. However, they have limitations, as you can only be in one place at a time. Other traditional methods, like postcards, may leave an impression, but they’re costly and often overlooked.

With online lead generation, you can reach a virtually unlimited audience, many of whom are already actively searching for real estate solutions. Unlike direct mail or local events, online strategies let you connect with high-intent leads anytime, without the need for constant, hands-on effort.

By optimizing for organic search, you can attract leads at little to no cost. With the right strategies, online lead generation becomes a scalable and cost-effective way to build a steady stream of new clients.

9 Best Online Lead Generation Tips for Real Estate

Next, I’ll share my top tips for generating more leads for your real estate business. Feel free to use these links to jump to the tip you’re most interested in:

1. Optimize Your Website for SEO
2. Start an Email Marketing List
3. Add Lead-Capturing Popups and Forms to Your Real Estate Site
4. Offer a Lead Magnet
5. Target Your Lead-Generation Campaigns Based on Geolocation
6. Run Targeted Google and Social Media Ads
7. Create Dedicated Landing Pages for Ad Campaigns
8. Feature Client Testimonials for Social Proof
9. Add a Vendor Directory to Your Site

1. Optimize Your Website for SEO

Search engine optimization (SEO) is a powerful way to attract high-quality real estate leads without the ongoing cost of ads. You can target SEO keywords like “homes for sale in [your area]” and “real estate agent in [your city].” These keywords can drive traffic from people actively looking for real estate services in your area.

Create dedicated webpages for neighborhoods or property types to showcase local expertise and improve rankings for location-specific searches. For instance, a page titled “Homes for Sale in Downtown Chicago” can attract buyers interested in that area.

Additionally, high-quality content like blog posts, neighborhood guides, and market updates can engage visitors and boost search rankings. With a well-optimized website, you’ll build a steady stream of organic traffic and attract more leads over time.

2. Start an Email Marketing List

Before you start turning your website traffic into leads, you’ll need to set up an email list. Email marketing is the marketing channel with the highest ROI, and getting started is incredibly easy.

You’ll need to sign up for an email service provider, such as Constant Contact or Brevo (formerly Sendinblue). These services let you send mass emails, segment your email list for targeted campaigns, and automate your email marketing.

You’ll also need a way for people to subscribe to your list through your website, which I’ll cover in the next step.

3. Add Lead-Capturing Popups and Forms to Your Real Estate Site

You’re driving traffic to your website, and you’re set up to start emailing your leads. Next, you need a tool to convert your website visitors into subscribers and buyers.

OptinMonster is the #1 lead generation software for growing your list of real estate leads. You can use our 700+ pre-made templates to add a variety of lead-capture campaigns to your site, such as:

• Lightbox Popups
• Floating Bars
• Fullscreen Welcome Mats
• Slide-In Scroll Boxes
• Inline Forms
• and more!

For example, you can create a popup like this one for your real estate newsletter:

With OptinMonster’s easy drag-and-drop builder, you can customize any template in minutes.

If you have a decent designer on your team, you can even create campaigns from scratch. Either way, OptinMonster makes it easy to create eye-catching popups and other lead-generation campaigns that are optimized to convert.

OptinMonster integrates with all major email marketing platforms, so your new leads will automatically be added to your email list.

You can do more than just collect email addresses for your list, however. For example, you may want to follow up with your real estate leads individually. Your OptinMonster campaign can include any kind of contact form or survey questions that you need.

Woodside Communities added this OptinMonster popup to their website:

This friendly, personal popup helped them increase their monthly new leads from 46 to 116 in just 2 months. And because they reached out to each lead individually, they increased their revenue by $294,435 in that same time span.

You might be wondering what to send to your new leads once they subscribe to your email list. Your email marketing doesn’t have to be complicated! Just share what potential buyers and sellers are most curious about:

• New listings in the area
• Recent sales in their neighborhood (including final sales prices!)
• General market conditions
• Tips for preparing their home for sale
• Checklists for moving out of or into a house
• First-time home buyer guide

4. Offer a Lead Magnet

One way to build your email list quickly is to offer a lead magnet. A lead magnet is something you give subscribers in return for their contact information. So rather than simply asking them to subscribe, you make a compelling and valuable free offer.

Some lead magnet ideas for real estate include:

• Home sale checklist
• Buyer documents checklist
• Preferred vendor directory
• An email course on staging a home for sale
• Personalized home valuation or market report by phone, email, or even in person

OptinMonster has multiple templates available for offering lead magnets, such as this one:

Lead magnet campaigns let you offer value in exchange for your visitor’s contact information, which incentivizes them to sign up. Once they’re on your email list, follow up with helpful content and clear opportunities to work with you.

5. Target Your Lead-Generation Campaigns Based on Geolocation

Like they always say in real estate: location, location, location! Geolocation marketing is a key part of any real estate lead generation strategy. After all, you need to specifically reach people who are looking to buy or sell in the areas you serve.

Thankfully, OptinMonster lets you target and personalize your onsite campaigns based on your website visitor’s location.

OptinMonster’s Geolocation Targeting rules let you show different campaigns and forms based on the visitor’s location. Even better? You can set up your Geolocation rules in just a few clicks.

You can also use OptinMonster’s Smart Tags to reference the location your lead lives in:

Personalized campaigns like this catch your visitors’ attention and encourage engagement. In fact, Expat.com grew its membership by 30,000 people a month using OptinMonster’s personalized campaigns.

Your onsite campaigns are only one way to use geotargeting. You can also use geolocation to target your online ads, which I’ll cover next.

6. Run Targeted Google and Social Media Ads

No matter how good your SEO strategy is, there’s a limit to how much organic traffic you can bring to your site. But you can also boost your real estate leads with pay-per-click (PPC) ads on Google and social media. By focusing your ads on specific demographics, locations, interests, and behaviors, you can connect with potential clients actively seeking real estate services.

Google Ads: With Google’s audience targeting options, you can reach users based on their search behavior and online activity. Just like OptinMonster, Google lets you choose which locations you want to target or exclude from your ads. You can also create remarketing campaigns to re-engage visitors who previously explored your website. This is a great way to remind people of your services as they continue their property search. Check out our guide to retargeting your Google Ads campaigns.

Social Media Ads: Platforms like Facebook and Instagram offer advanced targeting features, allowing you to define your audience by location, age, interests, and more. Retargeting ads can remind users of properties they’ve viewed or encourage them to complete a contact form. Check out this guide on optimizing Facebook ads for conversions.

Targeted ad campaigns, especially when combined with tools like OptinMonster, can skyrocket your real estate leads and help you guide those leads through your sales funnel.

7. Create Dedicated Landing Pages for Ad Campaigns

If you’re running ads to drive traffic to your site, make sure to send that traffic to dedicated landing pages instead of your homepage. A landing page is a standalone webpage on your site, created for a specific ad or campaign and focused on a singular goal.

A targeted landing page can dramatically boost your conversion rate by matching the ad’s message and focusing on a single, clear call-to-action (CTA).

For example, if you’re running an ad targeting first-time homebuyers, create a landing page specifically for them. Include a headline like “Start Your Homeownership Journey” and a call-to-action encouraging visitors to schedule a consultation or download a first-time buyer’s guide. This approach keeps the experience relevant and increases the chances of turning visitors into leads.

Need an easy way to create landing pages fast? SeedProd is the best landing page builder for WordPress, giving you everything you need to create high-converting, professional landing pages.

Its drag-and-drop editor is easy to use, and it comes with pre-made templates optimized for conversions. You can quickly add elements like testimonials and contact forms, which are ideal for capturing leads on real estate pages.

With SeedProd, you get a streamlined way to create dedicated landing pages that align perfectly with each ad campaign, helping you capture and convert more real estate leads. Get started with SeedProd.

8. Feature Client Testimonials for Social Proof

Client testimonials are essential for generating real estate leads. By sharing real stories of satisfied clients, you build trust with potential buyers and sellers and show them exactly why you’re the right choice for their real estate needs.

Testimonials are powerful examples of social proof, the psychological concept that people are influenced by the actions and opinions of others. Social proof statistics consistently show that customers are more likely to sign up or buy when they see recommendations from real people.

You can add testimonials to OptinMonster campaigns, landing pages, and throughout your website. We do exactly that on our own website:

In real estate, a positive testimonial from a homebuyer or a seller who had a smooth transaction can make a huge impact. These real stories show prospects that you’re trustworthy and capable, increasing the likelihood that they’ll reach out to you.

9. Add a Vendor Directory to Your Site

Our final real estate lead generation strategy is a variation on traditional networking: publishing a vendor directory on your website.

While some real estate companies jealously guard their favorite plumbers or interior designers, we think that sharing some of your professional network is a better idea. When you publicly recommend a vendor, they’re more likely to return the favor and refer business to you.

Plus, you may be able to capture some of their search volume. Someone searching for a local electrician could end up on your vendor directory page and find other helpful information. This makes them more likely to remember and reach out to you when they’re ready to work with a realtor.

To make the directory a better list-building strategy, you could use gated content. This means that parts of the directory are hidden until someone enters their email address. You then have the perfect opportunity to send a complete vendor list to their email along with other lead nurturing content.

OptinMonster makes it easy to create gated content with a simple content-locking campaign:

Start Generating Real Estate Leads Today

With the right online lead generation strategies, growing your real estate business can be both efficient and cost-effective. By implementing these tips, you’ll attract high-quality leads who are already interested in buying, selling, or investing in real estate. Your website and ads will do lead-generation work for you, and you can focus on closing deals.

OptinMonster is here to make lead generation easy. With our powerful tools, you can create targeted campaigns, capture leads, and nurture them through automated follow-ups, all designed to help you grow your real estate business.

What are you waiting for? Start building your list of real estate leads today with OptinMonster!

Related Resources

• 32 Best Lead Generation Software and Tools
• 11 Proven Ways to Generate Organic Leads and Increase Traffic
• 14 Lead Generation Form Examples (Convert Visitors Into Customers)

Shopify is one of the largest eCommerce platforms in the world. It allows anyone to quickly and easily create an online store and start selling.

But with that, competition also increased, and so did the need for popup Shopify apps to help drive conversions.

That’s why, in today’s article, we’re going to look at 9 of the best Shopify popup apps on the market.

Why You Should Use Shopify Popups Apps

Popups are the best way to grow your email list and increase sales on Shopify.

Shopify popups can help you do the following:

• Announce your best-selling item
• Notify about special discounts
• Alert users about stocking out
• Grow email list in exchange for lead magnets
• Generate leads
• Display exit-intent popups to abandoning customers

And more.

With the right Shopify popup app, you can maximize your store’s conversions and achieve remarkable growth.

Resource: Read How Kennedy Blue Increased Sales 50% by Overcoming Sales Objections with Popups

Ready to get started? Let’s dive straight into the list.

Our Pick for the Best Shopify Popup Apps

1. OptinMonster

OptinMonster is a premium lead generation software and your best bet for a Shopify popup app.

This tool has everything you need to grow your email list, drive more conversions, and generate higher sales.

Here’s how it works:

Everything starts by choosing one of your campaign types. OptinMonster offers you a variety of popups to choose from, including

• Lightbox
• Floating bar
• Slide-in
• Fullscreen
• Spin-to-win-wheel
• And more

From there, you can select any of OptinMonster’s 100+ templates:

These are all mobile-friendly, responsive, and designed to give you back more hours in the day.

Once you’ve selected the template, you’ll be taken to the codeless drag-and-drop visual builder.

This allows you to add or remove features with a drag and a drop.

It would include things like

• Images
• Videos
• Call to action (CTA) buttons
• Countdown timers
• Custom HTML
• And much more

  

Plus, you can use the inline text editor to modify any element of your campaign.

Highlight the text you want to change, and make the modifications directly in the builder:

This gives you 100% control over your popup’s message, look, and style.

From there, you’ll be able to determine where, when, and to whom your campaign appears.

That’s thanks to OptinMonster’s advanced targeting rules.

These include everything you’d expect, like page-level targeting, scroll-depth triggers, and so on.

But here are a few more popular options for advanced targeting:

• Exit-Intent® Technology: Recover abandoning visitors and carts when people leave your website.
• ReferrerDetection: Personalize the user journey by showing campaigns based on the 3rd-party sites people are coming from.
• MonsterLinks: Boost conversions by transforming your offers into clickable links or buttons.
• OnSite Retargeting®: Engage returning visitors by displaying fresh campaigns they’ve never seen on your site before.

Again, these are just a few of the most popular targeting options, though there are many others.

These same rules helped Human Food Bar get 1800+ signups per month.

Or how Shotkit added 40+ NEW leads to their list every single day.

Finally, you’ll be able to easily integrate OptinMonster with the world’s most widely-used email service providers (ESPs).

In just a few clicks, you’ll be able to send new leads to your chosen mailing list. This helps you automate your email marketing strategy to generate more revenue.

Key Features

• Drag and drop builder
• No coding required
• Fast installation
• Mobile-friendly templates
• Advanced targeting rules and triggers
• Integrates with ANY email provider
• And much more

Ready to see OptinMonster in action for yourself? Click below to start your 100% risk-free OptinMonster account today:

2. PushEngage

PushEngage is the world’s best push notification software on the market. So, what’s it doing on a list of the best Shopify popup app?

Push notifications are small messages that appear on your subscribers’ browsers even when they’re no longer on your site.

It’s a specific popup that helps bring users back to your Shopify store.

But there are a few benefits to using these notifications:

• Get More Subscribers: Push notifications don’t ask for personal information, so more people sign up in less time.
• Boost Conversions: Send specific users to high-converting landing pages for higher conversions.
• Drive More Sales: Recover abandoned carts, cross-sell, or make product recommendations directly to your audience.

PushEngage lets you accomplish all of the above and more!

It also helps you automate “drip” series, a collection of notifications automatically sent to your new subscribers.

This guides your new leads down a sales funnel so you can have a more effective marketing platform.

Other features include A/B testing, notification scheduling, a powerful analytics dashboard, and more.

Key Features:

• Direct access to your audience
• Automated “drip” campaigns
• Notification scheduling
• Audience segmentation
• Link tracking (with UTMs)
• A/B testing
• And much more

Pricing: Paid plans start at $29/month. However, a FREE plan gives you up to 2500 subscribers and 120 notifications.

Get started with PushEngage today!

3. Poptin

Poptin is a popup builder that lets you create stunning popups in just a few minutes.

This Shopify popup app focuses on helping you grow your email list, sell more products, and reduce cart abandonment.

It also comes with advanced targeting rules that you can use to show your offers at just the right time in your customer’s journey.

Some of these targeting rules include:

• Scroll depth
• Exit-intent
• Time-delay
• Country
• And more

Finally, Poptin gives you a powerful analytics dashboard. That way, you can understand which campaigns resonate with your audience and which ones need more work.

Key Features

• No coding required
• Easy setup and installation
• Multiple templates
• Analytics dashboard
• A/B testing
• And much more

Pricing: Paid plans begin at $25/month.

Learn more about Poptin today!

4. WooHoo

WooHoo Shopify popup app focuses on adding more fun to your site.

These popups are like OptinMonster’s spin-to-win wheels. They allow you to give EACH customer a unique coupon at checkout.

These discounts can only be used once and can never be re-used.

This is helpful when you’re just starting and need help to afford a site-wide sale for unlimited customers.

Plus, this tool has an impressive A/B testing feature. That way, you can figure out which style of the spin-to-win wheel gets the most engagement from your audience.

Finally, you’ll be able to recover more abandoning visitors with Woo Spin’s exit-intent trigger.

By presenting a coupon in the form of a game as users leave your site, you’ll be able to grow your list and get higher conversions in no time.

Key Features

• Smart triggers
• Custom images
• Real-time analytics
• Mobile-friendly
• Unique coupon codes
• And much more

Pricing: Paid plans start at $7.99/month, but that’s only for 1,000 monthly website visitors. If you have more than 30,000 traffic visitors, you’ll be paying at least $29.99 per month.

Learn more about Woo Spin Popups today!

5. Privy

Privy is a well-known popup builder on the market. It’s a standalone SaaS product, like OptinMonster, and also comes as a convenient Shopify popup app.

This app has all the tools you need to get higher conversions, automate your email marketing, and even boost SMS marketing efforts.

Privy has over 100 pre-made templates that you can use to start creating popups fast. They also have other optin campaigns, such as:

• Floating bars
• Spin to win wheels
• Overlays
• Cart savers
• Flyouts
• And more

This app is powerful, flexible, and a good option for people just starting.

However, one thing to remember is that this software can get expensive as you scale. Paid plans start at $15/month for every 1,000 contacts you add to your list.

While that will work for some users, others might find it expensive.

Take Human Food Bar, for example. They could add 1800 new contacts every month with a few targeted campaigns.

With a pricing plan like Privy, they’d need to pay nearly $30 MORE than they spent the previous month.

Again, Privy is a powerful tool. But you’ll want to bet on your success and plan your budget accordingly.

Key Features

• Pre-made templates
• Customizable popups
• Targeting rules like exit-intent
• Automated A/B testing
• And much more

Pricing: Paid plans start at $15/month. You’ll pay an additional $15 for every 1,000 subscribers added to your list, which can quickly become very expensive.

Learn more about Privy today!

6. OptiMonk

OptiMonk is a lead generation and popup builder that also comes as a Shopify popup app.

This tool comes with all the bells and whistles you’d expect from a popup tool.

It has a drag-and-drop builder, so you don’t need any coding experience. Plus, it has many advanced targeting rules to make sure you display the campaigns at the right times across your site.

OptiMonk also helps reduce cart abandonment, one of the biggest problems all eCommerce store owners share.

This app offers a free plan, but you might find it limiting if you get more than 3,000 campaign views per month.

Key Features

• Multiple campaign types
• Easy to use drag and drop builder
• No coding required
• Free plan available
• And much more

Pricing: Paid plans start at $39/month for up to 35,000 campaign views.

Learn more about OptiMonk today!

7. POWR

POWR is a Shopify popup app that lets you add custom sales, email, and newsletter popups across your store.

This app lets you distribute discount codes, coupons, and special offers to your site’s visitors. It also allows you to grow your email list or display general notifications to your audience.

Like other popup builders on this list, Popup comes with pre-built templates to get started quickly.

From there, you can create automated triggers to show this Popup at just the right times for the highest conversions possible.

Finally, this Shopify app integrates with many of your favorite marketing tools. That makes

Popup an excellent addition to any marketing stack already in motion.

Key Features

• No coding required
• Set up in minutes
• Multiple campaign types
• Pre-built templates
• Powerful targeting rules
• And much more

Learn more about Popup today!

8. SmartPopup

SmartPopup is a Shopify popup app that helps reduce cart abandonment and promote other announcements across your store.

It allows you to build popups quickly and target them to the right portion of your site’s traffic.

While you can build various types of popups, this tool is more limited than other options on the list.

That’s because SmartPopup is more stripped-down, but it can still be effective for beginners.

As for using the targeting rules, you’ll be able to show users popups:

• On the homepage
• On all pages
• On cart pages
• When a customer first visitors the store
• When a customer actively leaves the store

For many new Shopify store owners, this might be all you need to start making more sales today!

Key Features

• Easy to use
• Fast installation
• Countdown timers can be embedded
• Free to use
• And more

Pricing: This is a free Shopify app, however, with limited features and options.

Learn more about SmartPopup today!

9. Email Pop Ups & Coupon Popups

Email Pop Ups & Coupon Popups (known as “Getsitecontrol”) is a tool you can use to grow your list and drive sales.

This Shopify popup app helps you create campaigns for

• Email subscription popups
• Promo banners
• Free shipping bars
• Surveys
• Age verification popups
• And more

Then you can choose where, when, and to whom you display these popups with its powerful targeting rules.

Plus, Pop Ups & Coupon Popups by Getsitecontrol integrates with many of your favorite tools.

These include Mailchimp, HubSpot, Google Sheets, Klaviyo, and many others.

Key Features

• Pre-made templates
• Cart abandonment popups
• Survey popups
• Easy to install
• And much more

Pricing: Paid plans start at $9/month.

Learn more about Upsell, Discount, Email Popups by Getsitecontrol today!

Which Is the Best Shopify Popup App?

We’ve looked at 9 of the best Shopify popup apps on the market.

But you might be wondering, “Which one is the best?”

We’re confident that OptinMonster comes out as the winner here.

The tool gives you the most variety of popups, control over the design, power with the display

triggers, and so much more.

Need some more proof that OptinMonster is a tool that gets results? Just check out any of these 11 eCommerce case studies.

Otherwise, sign up for your 100% risk-free OptinMonster account today:

The right signup form is crucial in reaching your marketing goals. Not only does your offer need to entice your target audience, but the signup form you use needs to be sleek and professional.

But how do you know which signup form would be best for your site?

That’s the question we’ll answer in this article as we look at the 35 best examples of signup forms.

Because this is such an in-depth guide with so many signup form examples, we’ve broken the signup forms into the following categories:

• Lightbox popup
• Floating bar
• Fullscreen welcome mat
• Sidebar widget
• Inline campaign
• Slide-in scroll box
• Gamified wheel

What Is a Signup Form?

A signup form allows website visitors to join your marketing list by submitting their contact information.

The signup form can be a web page, popup, or modal. Most signup forms include simple input fields such as name, email address, and phone number.

Signup forms help e-commerce marketers generate leads that they can use later in their marketing automation.

Now, let’s jump into our list!

Lightbox Popup Signup Form Examples

Lightbox popups are one of the best ways to grab your visitor’s attention, build your email list, and share a targeted ad message.

Below are signup forms examples of websites using OptinMonster’s lightbox popups.

1. Shotkit

Shotkit is a photography platform that started creating discounts and newsletter signup forms for its website. This newsletter signup example was the second part of a Yes/No campaign:

The messaging worked well with the target audience, converting at a rate of 5.77%.

Check out this article to learn more about how Shotkit used signup form examples like these to generate over 40+ new leads per day.

2. Shockbyte

Shockbyte is another company that had great results with a lightbox popup signup form:

They used a lead magnet (the coupon code) to motivate people to sign up. Then, they added Exit-Intent® Technology to capture abandoning visitors.

This signup form example converts at a whopping 13.73%.

Learn more about how Shockbyte used this signup form and increased revenue by 52%.

3. Adam Enfroy

Adam Enfroy is a successful internet blogger. In 2019, he grew his mailing list to over 11,000 subscribers. Now, his blog generates over $80k every month. And it all started with a simple signup form:

You can learn more about how Adam used signup form examples like these to grow his business.

4. Cosmetic Packaging

Cosmetic Packaging used a Yes/No signup form. This is excellent for boosting conversion rates because it doesn’t ask for information immediately. Instead, it poses a non-intimidating “yes or no” question:

Once the user clicks the Yes option, the signup form appears.

This one campaign increased their email signups from 396 subscribers to 2,985. Check out how they did it here.

5. Christopher Place

Christopher Place is an upscale B&B and wedding venue in the Smokey Mountains. They began using a clickable signup form (using MonsterLinks). This meant the signup form only appeared when a user clicked the link:

This leads to higher conversions because people who click to see the campaign are highly interested in the product or service offered.

This signup form example converts nearly 6% of the site’s traffic. Learn more about how they did it here.

6. Crossrope

Crossrope is a fitness company that specializes in jump rope workouts. They started using signup forms to boost newsletter subscribers with campaigns like this:

As a result, Crossrope exploded their email list by 900%.

They also recovered 13.71% of abandoning site visitors and 7.65% of abandoned carts.

You can have similar results with the right signup form, too.

7. BrianTracey.com

Brian Tracey is a top speaker, motivator, and sales trainer. He uses signup forms to grow his email list and get more subscribers. Here’s an example of a signup form he uses:

This campaign converts 6.8% of visitors who see it.

Check out how Brian used signup forms like this to grow his list by 150%.

8. Woodside Communities

Woodside Communities has three real-estate developments. They used a signup form to gather information about prospective leads who were interested but not ready to buy. Here is the signup form example they used:

And their hard work paid off. This campaign converts at 3.57%.

One of the leads they captured brought a new client and generated over $295,000. That’s a great ROI from a simple signup form.

9. Downtown Orlando

Downtown Orlando’s goal is to get more people involved with the community and nightlife of their town. But to get people more involved, then need to keep them informed. They do so with a newsletter signup example like this:

This campaign converts 2.27% but gives them dozens of new targeted leads every month.

Check out how they used these signup forms to grow over 4,000 subscribers in one year.

Floating Bar Signup Form Examples

Floating bars are sticky footer or header bar optins for marketing campaigns that are proven to boost email signups and sales without disturbing visitors.

Below are signup forms examples of websites using OptinMonster’s floating bar popups.

10. Crush Empire

Crush Empire is a website that helps students apply for and “crush” the CPA exam. They used a floating bar 2-step sign up form:

When potential students click the button Get Discount, they can enter their name and email address to redeem their coupon.

This optin converts 4.4% of visitors. Check out how Crush Empire used these signup forms to generate 460 sales in just one year.

11. AutoAnything

Though the signup form example is difficult to see, the results are impossible to ignore. AutoAnything made a floating bar for their website:

This signup form example is subtle, even for their site, but it had lots of success.

Between this and other campaigns, AutoAnything generated a nearly 2.5x increase in daily optins.

Read about how they did it here.

12. WPForms

WPForms is the world’s #1 form building plugin. They make it easy for WordPress users to create professional-looking forms with powerful features in minutes. They use a floating bar on their pricing page to boost sales:

You’ll notice they have a countdown timer. This is a great way to build a sense of urgency and motivate users into action.

You can use floating bars like this to show your coupon. When customers click on the campaign’s call to action button (CTA), you can display your signup form.

Once you have their email address, you can send them the coupon code to redeem their offer.

If the world’s best form builder plugin uses floating bars, you might also want to consider it for your site.

13. Kennedy Blue

Another floating bar signup form example is with Kennedy Blue. They also used a countdown timer to build urgency:

Users can enter their name and email address when they click to redeem the coupon.

14. Brand Glow Up

Brand Glow Up (formerly known as TwelveSkip) used a floating bar to collect new leads:

This signup form example uses a lead magnet to entice their target audience. It also has a playful CTA button with the text “Gimme Now” that carries the brand’s unique voice.

Fullscreen Signup Form Examples

Fullscreen welcome mats turn any page on your website into your highest-converting page with an attention-grabbing call to action your visitors can’t ignore.

Below are signup forms examples of websites using OptinMonster’s fullscreen welcome mats popups.

15. Singularity

Singularity provides this signup form example to remind guests about an upcoming event:

Over nine months, this single campaign generated 967 new subscribers over four different pages.

Check out how Singularity got such massive results.

16. RocketBots

RocketBots is an AI platform that enables companies to manage and respond to customers via live chat. They created this simple fullscreen welcome mat, and the results were inspiring:

This campaign converts 7.33% of visitors.

Learn more about how they did it here.

17. Mad Money Monster

Mad Money Monster is a site dedicated to helping people get back on the right financial path. They made this fullscreen campaign to get more subscribers:

What we love is how straightforward the copy is. In just a few words, Mad Money Monster used this campaign to grow its email list drastically.

18. The Spinsterz

This company believes that adults should play, have fun, and exercise through movements with hula hoops. And while they might play hard, they’re also clever business operators.

Here’s the fullscreen signup form example they use:

They can get new subscribers and boost sales by offering a discount as their lead magnet.

19. Pierre Lechelle

Pierre Lechelle specializes in marketing for SaaS companies. He uses fullscreen signup forms like the one below to get new leads:

When users sign up, he can successfully follow up with them by using email marketing best practices.

20. Rich Page

Rich Page is a conversion optimization specialist who offers to help people increase their conversions. He used the following fullscreen signup form example:

In the end, Rich Page increased his conversions by 225%. He then boosted that to 316% with A/B testing.

Learn more about Rich Page’s success here.

Sidebar Widget Signup Form Examples

Sidebar forms turn every page of your website into a lead generation opportunity with discreet yet high-converting sidebar campaigns.

Below are signup forms examples of websites using OptinMonster’s sidebar forms widget.

21. OptinMonster

We’d use ourselves as an example for this one. We use a sidebar widget signup form on blog posts:

While conversion rates aren’t as high for sidebar widgets, they pick up low-hanging fruit on people who want to subscribe to your post but don’t know how.

That’s because sometimes people close your optin campaigns (like a popup, for example) without signing up.

But by adding a signup form to the side, you can improve user experience (UX) for people who change their minds about subscribing to your site.

22. MonsterInsights

MonsterInsights is the best Google Analytics plugin on the market. And if they’re using sidebar signup forms, you know it’s a winning strategy.

They use the sidebar widget to collect new subscribers throughout their site.

23. Louise Meyers

Louise Meyers is a social media and visual marketing consultant. She uses a 2-step sidebar signup form:

Users can enter their contact details to download the lead magnet when they click on the sidebar campaign.

24. Wholesale Suite

Wholesale Suite is a plugin that helps WooCommerce store owners add wholesale pricing to their product pages:

They also use a 2-step signup form and their free guide as a lead magnet.

Their sidebar form also has a large image to capture their readers’ attention.

25. Neil Patel

Neil Patel is an online digital marketer who’s made a name for himself, helping blogs grow. You can see his exciting signup form example below:

Rather than asking for contact information, he asks for the visitor’s website URL. This starts the signup process, and Neil can gather more data like name, email address, and more later on.

Again, when a marketing guru like Neil Patel uses a strategy, you know it’s winning.

Inline Campaign Signup Form Examples

Inline forms convert more visitors into subscribers and customers by seamlessly targeting website visitors already engaged in your content.

Below are signup forms examples of websites using OptinMonster’s inline forms.

26. Shawnee Mission Post

Shawnee Mission Post is a local newsgroup that runs an online blog and newspaper. They use this inline campaign email signup to get more subscribers:

By adding this signup form example directly to their site’s content, they’re more likely to grab their readers’ attention.

27. Advisor Coach

Advisor Coach is a private consulting firm run by James Pollard. He uses this inline campaign to get new leads:

And it’s been very successful.

With campaigns like this (along with a few others), Advisor Coach converted 58.33% of their readers.

28. Lilach Bullock

Lilach Bullock is an entrepreneur and business owner. She helps companies and businesses of all sizes improve their online marketing strategies. Here’s the inline signup form she uses:

What’s great about this is that she uses repetitive language in all the signup forms across her site.

By doing so, she converts 57% of new website visitors and grows over 1000 new subscribers monthly.

29. Blog Tyrant

Blog Tyrant specializes in helping solopreneurs and businesses build successful blogs. One of the techniques they use is with an inline campaign like the signup form example below:

Again, by putting this directly in their blog posts, they make sure that readers won’t miss the chance to sign up.

30. Whole Whale

Whole Whale uses an inline campaign for their signup form, but with a twist. They give some of their content away for free, but they use a content locker to hide exclusive content for members:

This is a great way to turn your regular content into an email-growing machine.

The strategy worked so well that Whole Whale increased email signups by 100% and saw an overall boost in conversions by 62%.

Slide-in Scroll Box Signup Form Examples

The slide-in scroll box is a high-converting alternative to popups for increasing conversions, so you can grow your email list and make more sales.

Below are signup forms examples of websites using OptinMonster’s slide-in scroll box.

31. Libratone

Libratone used a slide-in scroll box to present their signup form to customers. Here’s what this looked like:

From this campaign and others like it, they boosted signups by 400%.

32. HubSpot

HubSpot is a site dedicated to helping online marketers. They added a slide-in signup form and used their free eBook as a lead magnet:

Users can enter an email address to get the free guide when they click Download Now.

They put this on popular blog posts, pages, and other areas where the lead magnet would appeal to their target audience.

This kind of personalized placement is what can make slide-in signup forms so effective.

33. Lost for Travel

Lost for Travel is the story of a solo traveler who helps the communities she visits. Her slide-in signup form example looks like this:

This is an excellent idea for small businesses or entrepreneurs trying to grow their email list.

34. StockSnap

StockSnap is an online community that provides free stock photos for users. They use a slide-in signup form to send photos to members:

This can be a great way to nurture leads and keep people coming back to your site.

Gamified Signup Form Examples

Gamified forms turn your onsite campaigns into engaging and interactive spin-a-wheel games, proven to multiply sales and conversions instantly.

Below is a signup form example of OptinMonster’s spin-to-win wheel.

35. Spin-to-Win Wheels

Rather than a specific company, we thought we’d show a spin-to-win wheel that anyone can use:

This was created with OptinMonster in under five minutes.

These gamified signup forms are an excellent way to grow your email list. Plus, they’re super easy to make.

Check out this resource for more details: How to Create a Spin-to-Win Optin to Boost Engagement.

And that’s it! These have been the best signup form examples from across the web.

How To Create a Signup Form?

All of the signup form examples above can be built using OptinMonster:

OptinMonster is the world’s #1 lead generation software that makes it easy to create professional signup forms in minutes, with no coding skills required.

With OptinMonster, you can start with over 100+ prebuilt templates that look great on mobile, desktop, and tablet devices. And thanks to its drag-and-drop builder, these templates only take a few minutes to customize to your site.

You can also do more than just capturing contact information by adding custom fields like:

• Radio buttons
• Checkboxes
• Dropdowns
• Text Areas
• And more!

Then you have powerful display rules that allow you to determine when, where, and to whom your signup forms will appear.

This lets you personalize your message to make sure you’re showing campaigns to the right people, in the right places, and at the right time in their customer journey.

Doing so will give you a guaranteed boost in conversions.

Want to try it out for yourself? Click below to start your 100% risk-free OptinMonster account today:

We’ve got you covered! MemberPress is marketed as an “All in One” membership plugin for WordPress, but we’ll test that claim to see if it lives up to the hype.

In this article, we’ll cover all the features, pros, and cons of MemberPress, as well as full details on pricing, integrations, and add-ons.

• What is MemberPress?
• What to Look for in a Membership Plugin
• MemberPress Plugin Features
  • Content Paywall & Access Rules
  • Online Courses
  • Customizable Membership Options
  • Community Forums
  • Coupon Codes
  • Easy Pricing Pages
• MemberPress Integrations & Add-ons
• MemberPress Pricing
• MemberPress Review: Pros
• MemberPress Review: Cons
• Final Thoughts: Is MemberPress Really the Best Membership Plugin?

Let’s get started!

What is MemberPress?

MemberPress is a premium WordPress plugin you can use to create a membership site. This can help drive traffic, engagement, and conversions on your WordPress website.

But wait, what’s a membership site anyway?

A membership website is a place where members can register and login to access premium content and perks. These goodies can include exclusive blog posts, videos, podcasts, online courses, community forums, exclusive app features, and much more.

What to Look for in a Membership Plugin

When choosing a WordPress membership plugin, there are several important factors to consider.

First, look at the functionality of the membership software you’re considering and compare that to the user experience you want to deliver. Do you want to host online courses? Host webinars? Facilitate conversations in a member forum? Make sure that your membership page builder has the features that you need or integrates with other tools to get the job done.

Next, think about the specific membership models you want to offer. You may want to offer additional membership levels above your basic plan, or use a free trial period to generate leads. Not every membership plugin can do different payment structures, so pay attention to the details of the software you’re considering.

Ease of use is very important, both for you and your members. How easy is it for you to add new content for your members? Can members manage their own subscriptions and membership levels? Do the membership features adopt the styling of your existing WordPress theme or will you need custom coding to make them fit in? It can take a lot of work to build a membership website, so try to choose a tool that’s user-friendly.

Good customer support is important for getting you out of a jam. Look for plugins that are updated regularly and come with plenty of documentation, tutorials, and personalized help when you need it.

We’ll be reviewing MemberPress in this article, but we’ve also made a list of other membership website builders you can consider.

Now let’s take a look at how MemberPress can turn your WordPress site into a thriving membership.

MemberPress Plugin Features

Content Paywall & Access Rules

MemberPress offers fully customizable content protection. That means you can limit who has access to specific pages and blog posts, post categories and tags, individual lessons within courses, videos, and more.

What’s more, MemberPress lets you drip content to your members bit by bit. This helps keep interest high because there’s always newly available content for them to access. It can also give you more control over the member experience. Perhaps you need participants to watch a specific video before they start a course. You can set the course to unlock after the video has been viewed.

Content can be dripped based on a fixed date, after registration, or after purchasing a specific product or membership. You decide!

Finally, MemberPress also lets you set expiration dates for your content access. This also helps drive engagement as members are motivated to check out their content or complete a course before it expires.

Online Courses

Besides protecting your content, MemberPress acts as a powerful LMS plugin (learning management system). This means you don’t need a separate course plugin like LearnDash to be able to offer online courses as part of your membership.

Your online courses are built right into the MemberPress platform, so you can manage your courses and students all from within your WordPress dashboard. The drag and drop curriculum builder makes it easy to add, edit, and rearrange your lessons.

To make your online course more effective, MemberPress can add quizzes and progress tracking. Unlike many course platforms that only have multiple choice quizzes, MemberPress allows you to add multiple choice, multiple answer, true/false, short answer, and essay questions. You can set questions as required or optional, and choose to require a previous lesson to be complete before a quiz is accessible. Additionally, quiz questions can have point values and you can require a passing score before moving on to the next lesson.

Online courses can be controlled with the same MemberPress access rules as anything else on your website. And if a user wanders onto a page that isn’t part of their membership level, MemberPress will even generate a sales page automatically to persuade that user to purchase a membership.

Customizable Membership Options

One way to generate more revenue and engagement in your membership is to offer different types of membership. This makes your membership more accessible to more people without losing you money by giving away too much of your premium content.

MemberPress lets you create both free and paid memberships. Paid memberships can be subscription-based or a one-time fee for either lifetime or term-limited access. You can also offer trial periods and limit the length of the trial and the number of trials each user can have.

Practically every piece of the membership process can be tailored to fit your business model. You can set specific payment methods for each membership, customize the user information fields, define permissions for who can and can’t purchase a membership, and send custom welcome emails for each membership level.

There are also add-ons that allow for gifting memberships, corporate memberships, and more.

Community Forums

MemberPress has built-in integration with forum plugins like bbPress, BuddyBoss, and more. This allows you to add message boards and discussion forums to your community to help build engagement and connections between members, not just with your brand. This type of peer to peer connection is vital for growing a sustainable community.

As with everything else on your site, MemberPress can restrict access to your forums based on membership level. That lets you open some forums to the public while keeping some forums VIP-only.

Coupon Codes

To promote your membership site, you can create coupon codes in MemberPress. You can either have MemberPress generate the codes automatically, or use your own code words. There are plenty of options to configure for your coupons, including:

• Percentage or flat discount
• One-time or recurring
• Number of uses allowed
• Start and end dates
• Memberships the coupon can be used on
• Affiliate association if using the Easy Affiliate add-on

Easy Pricing Pages

If you have multiple membership options, a pricing table can lay out the different choices and nudge users toward the one you want them to pick. MemberPress can automatically build high-converting pricing pages for you, with no CSS or HTML knowledge needed. Just pick the membership options you want to include, add them to a Group, and your pricing page will appear!

MemberPress Integrations & Add-ons

In addition to the core features listed above, MemberPress has a wide variety of addons and integrations you can use to expand your membership site’s functionality with features such as:

• Payment Gateways: Stripe and PayPal integration are included with every license, and you can also add Authorize.net and WooCommerce integrations.
• Email Marketing: Instantly add new members to your email list on ConvertKit, Aweber, Mailchimp, and other ESPs and tag them to receive segmented emails .
• Podcast Memberships: Create a paid podcast to monetize your content.
• Affiliate Programs: Add an affiliate plugin like AffiliateWP or Easy Affiliate and let your members recruit for you.

MemberPress Pricing

MemberPress has 3 license levels that are priced by year:

• Basic: Starts at $179.50/year
• Plus: Starts at $299.50/year
• Pro: Starts at $399.50/year

There’s no free version of MemberPress but you do get a 14-day money back guarantee if you want to try it out before you commit.

MemberPress Review: Pros

We like MemberPress for a lot of reasons.

Most importantly, it’s easy to set up but still highly customizable. You can create as many membership levels as you want, set the content dripping and expiration exactly how you need, and set up custom coupons with just a few clicks.

We also appreciate how the online course platform is included in the MemberPress license. It’s very nice being able to manage courses from the same place you manage your membership.

MemberPress plays well with a bunch of different email service providers, marketing tools, and popular WordPress plugins and themes. You’ve spent a lot of time building your WordPress site, and MemberPress lets you hang onto everything that’s working and just add membership functionality on top of that.

Best of all, the MemberPress support team responds within a few hours on weekdays. That means you won’t get stuck trying to fix something on your own when your members need a solution quickly.

MemberPress Review: Cons

The most obvious drawback of MemberPress is that you must have a WordPress site to use it. If you don’t have a WordPress site, you’ll have to either move your site to the WordPress platform or build your membership website separately and link it to your existing site, which can be confusing for visitors.

The add-ons and integrations system is useful but can be a little confusing. While MemberPress integrates easily with other plugins like bbPress and AffiliateWP, it would have been nice to see those, along with some of the other add-ons, as built-in features. The add-ons are available based on license level, but some users might want the option to add just one premium add-on without upgrading their entire license. That currently isn’t possible.

The plugin is relatively affordable, but without a lifetime purchase option, the cost can certainly start to add up over time, especially on the more premium plans. The developers have generally done a good job grouping the add-ons by need, though, so you can probably find a license level that works for you.

Final Thoughts: Is MemberPress Really the Best Membership Plugin?

MemberPress takes the functionality of multiple plugins and combines them into one. It can handle walled content, online courses, subscriptions, registration, free trials, and much more. As far as membership plugins go, MemberPress is hard to beat.

Did you know that OptinMonster integrates with MemberPress? That means you can show high-converting campaigns on membership pages, checkout, online courses and more based on membership, registration, or login status. This helps you target your marketing even more for better results.

Try it out for yourself! Get OptinMonster for MemberPress today!

Email marketing remains one of the best ways to drive revenue for businesses of all sizes. It’s an affordable and time-efficient way to communicate with potential leads and transform them into paying customers.

The only problem? Email marketing only works if you have a robust mailing list of qualified leads.

And if you’re using WordPress, the best way to grow that email list is with a plugin designed to do so.

In this blog, we’ll discuss nine lead generation plugins for WordPress that you can use to add more subscribers to your list today.

Before we start, though, let’s clarify what a lead generation plugin is and why you should consider a WordPress lead generation plugin in the first place.

Why You Need a Lead Generation Plugin?

Let’s be honest: growing your email list can be hard–not to mention time-consuming.

Your site’s visitors are likely bombarded with hundreds of advertisements, offers, and squeeze pages throughout the day.

As such, they’ve become immune to companies asking for their email address and are less likely to hand it over.

That’s where a lead generation plugin comes into play.

Because with the right lead generation tool, you’re able to present new offers in an engaging way that doesn’t just fill your list with people but with the right types of people.

In other words, the right WordPress lead generation plugin can help connect you with qualified leads who are more likely to turn into customers.

Here are the top three reasons why you should be using a lead generation plugin for WordPress:

• Grow Your List Faster: Cut through the noise by using a tool that makes your offer stand out and gets you more leads in less time.
• Attract Better Quality Leads: Use advanced targeting rules to show your message to the right portion of your website’s traffic (the portion that’s more likely to become a paying client).
• Drive More Revenue: Your deliverability rates will improve since you’re filling your list with better leads. That means more people will see your emails and are more likely to make purchases.

Now that we know why you should use a lead generation plugin for WordPress let’s focus on the nine best tools you can choose.

9 WordPress Lead Generation Plugins

1. OptinMonster

OptinMonster is hands down the best WordPress lead generation plugin available. It’s a cost-efficient way of growing your list with warm leads regardless of the marketing channel you use to bring traffic to your site.

With OptinMonster, you can quickly and easily build professional “optin campaigns.” These include popups, floating bars, fullscreen welcome mats, and more.

And the best part is that you can use this plugin without coding or design experience. Instead, anyone can create stunning optin campaigns in minutes, like this one below:

How does it work? That’s the easy part.

Everything starts with selecting the right template for your marketing goal. OptinMonster has over 100+ pre-built templates for each campaign type to choose from:

From there, you’ll only need minor modifications to your campaign’s look, messaging, and offer. Making those changes couldn’t be simpler.

To change any text in your OptinMonster campaign, you can use the inline editor:

This allows you to make changes directly to your campaign text’s:

• Font-family
• Size
• Line height
• Color
• Alignment
• And more

Want to add a new feature to your campaigns, such as an image, video, chatbot, and more? Not a problem. You can add all those features with a drag and a drop:

And since all of our campaigns are built with “blocks,” everything stays organized and always looks professional.

This is one of the reasons why anyone can build such highly effective campaigns. But the other reason is OptinMonster’s advanced targeting rules.

These let you show your offer to the right people, in the right places, at just the right time in their customer journey. Some of OptinMonster’s most popular targeting rules include:

• Exit-Intent® Technology: Show campaigns as users are actively leaving your website.
• Geolocation Targeting: Display campaigns based on where your user is physically located.
• OnSite Follow-Up Campaigns®: Create “drip” campaigns to show new offers based on how your visitors interact with previous ones.

Still not sure if OptinMonster would work for you? Check out these success stories of business owners just like you who saw massive success from using this lead generation plugin:

• Fastrack recovers 53% of its users with exit-intent popups
• Shotkit adds over 40 NEW leads every single day
• Crossrope grows its list by over 900%

You can have the same success by clicking below to start your 100% risk-free OptinMonster account today:

Create High-Converting Lead Capture Forms Today!

2. WPForms

WPForms is the best form building plugin on the WordPress market. It allows you to add all types of forms to your website to increase your visitors’ engagement, conversions, and sales.

With WPForms, you can create reliable and professional forms in minutes. That’s because this plugin comes with loads of templates for all types of forms, including:

• Contact
• Payment
• Survey
• Newsletter
• Registration
• And more…

Plus, WPForms has various addons that you can use to integrate with your other favorite marketing tools. You can, for example, connect your forms to your email service provider (ESP). That way, all your new leads will go directly where you need them to improve your email marketing efforts.

These features make WPForms one of the best lead generation WordPress plugins.

Features

• Choose from 100+ templates to get started fast
• Integrate with 3rd party marketing tools to build a more profitable strategy
• Drag and drop form builder saves you hours (and headaches)
• Create Responsive and mobile-friendly forms
• Leverage conditional logic to build smarter forms
• And more

Pricing: Paid plans for WPForms start at $49.50/year.

Get started with WPForms today! 

3. PushEngage

PushEngage is a WordPress plugin that allows you to send push notifications to your site’s subscribers. This gives you instant and direct communication with qualified leads who weren’t quite ready to hand over their email address.

Push notifications are a great lead generation solution because they don’t require you to ask for personal information.

Instead, visitors need to click Allow to start receiving notifications on their browser.

As a result, you can typically grow a list of push notification subscribers much faster than

growing a mailing list.

But since unsubscribe rates are usually higher for push notifications, you’ll want to pair this plugin with a tool that converts your push notification subscribers into leads on your mailing list.

This makes PushEngage the perfect lead generation plugin to pair with a tool like OptinMonster.

Once people have subscribed to your push notification list, you’ll be able to send them direct offers, updates, and product launches to drive more sales.

Features

• Easy setup and installation
• UTM parameters let you track where sales are coming from
• Audience segmentation lets you personalize messaging
• A/B testing ensures you get the best conversion rates
• Multi-browser support to reach the most people possible
• Drip campaigns allow you to turn notifications on auto-pilot

Pricing: Paid plans for PushEngage start at $9/month (though there is a free plan that lets you get started at zero risk).

Try out PushEngage today!

4. RafflePress

RafflePress is an online giveaway plugin for WordPress. How does this help you generate leads?

Because this plugin is the best tool for creating viral online contests.

RafflePress allows you to have people complete various actions to enter their chance to win a prize of your choosing. You can have people enter your contest by:

• Joining a newsletter
• Referring a friend to the contest
• Visiting your website
• Reading a blog post
• Following you on social media
• And much more

Plus, they have tons of templates to help you get started fast. All you need to do is install this plugin like any other, and you can have a viral contest in a matter of minutes.

And as long as you choose a prize that attracts your target audience, you’ll be able to generate qualified leads in no time!

Features:

• Drag and drop giveaway builder
• Viral giveaway templates
• Contests are responsive and mobile-friendly
• 1 click entry + fraud protection
• Social media integrations
• Landing pages are generated for your WordPress site
• And more

Pricing: Paid plans start at 39.50/year.

Get started with RafflePress today!

5. All-in-One SEO (AIOSEO)

You may know AIOSEO as the world’s best SEO plugin for WordPress, but that makes it one of the best lead generation WordPress plugins at your disposal.

That’s because one of the best ways to attract new leads is through organic content marketing or, in other words, ranking your site on search engines like Google.

Search engine optimization (SEO) can be tough for small business owners. Many people don’t have the budget or time to master the ins and outs of SEO.

But with the right SEO plugin, that’s no problem. You can use AIOSEO to ensure that your site’s pages and posts are optimized to rank on sites like Google to bring tons of new leads to your website.

From there, you’ll want to make sure your site is ready to capture those new leads with a tool like OptinMonster.

That way, you can add more leads from your organic traffic to your email list.

Features:

• Easy installation and setup
• SEO audit checklist
• Schema markup
• TruSEO on-page analysis
• Smart XML sitemaps
• Social media integrations
• And much more

Pricing: Paid plans start at $49.60/year.

Get started with AIOSEO today!

6. SeedProd

SeedProd is WordPress’s #1 landing page builder, making it one of your best lead generation WordPress plugins.

That’s because landing pages greatly affect how many leads you get and how qualified your leads are to be on your list.

With SeedProd, anyone can create professional and high-converting landing pages in minutes. That’s because this plugin comes with loads of templates that save you time, money, and headaches.

They also have a drag-and-drop builder and an inline text editor to make sure your landing page says, looks, and functions exactly how you want it to.

For example, you can also integrate lead generation WordPress plugins like OptinMonster or WPForms to build a more powerful marketing stack.

You can integrate your landing page with your email service provider (ESP) to send leads to the right contact list.

This makes SeedProd the best landing page builder on the market and one of your strongest lead generation plugins.

Features:

• Drag-and-drop page builder
• Inline text editor
• Landing page templates
• Responsive and mobile-friendly
• Subscriber management
• And much more

Pricing: Paid plans begin at 39.50/year.

Get started with SeedProd today!

7. MonsterInsights

MonsterInsights is the world’s best Google Analytics plugin for WordPress. So what’s it doing on this list of lead generation WordPress plugins?

Because until don’t you understand your audience, you’ll never get as many (or as warm) leads as you need to grow your business.

You must keep your eye on your site’s and demographic data.

MonsterInsights gives you direct access to all the data you need directly from your WordPress dashboard. With MonsterInsights, you can quickly see valuable information like:

• Users
• Sessions
• Bounce rates
• Top posts
• Devices users found you from
• Where is your audience located
• Custom conversions
• And much more

You can improve your organic, paid ads, and social media marketing strategy with this information. This allows you to optimize the wheels already in motion and find new opportunities to bring in even more leads.

So rather than making a lead generation strategy based on your “gut feeling,” why not rely on the data instead? And for that, there’s no better plugin than MonsterInsights.

Features:

• Universal tracking
• eCommerce tracking
• Digestible and comprehensive reports
• Affiliate tracking
• Event tracking for WordPress
• And more

Pricing: Paid plans start at $99.50/year.

Try out MonsterInsights today!

8. HubSpot WordPress Plugin

The HubSpot WordPress Plugin is a powerful lead generation tool that will help you improve your inbound marketing strategy and grow your email list.

The plugin offers a wide array of lead-generating features, including live chats and chatbots, forms, popups, and email marketing.

With live chat and chatbots, you can automate the lead capture process and provide proactive support to new website visitors, even while you sleep or perform other tasks.

You can also easily build forms like quizzes, signup forms, lead magnet forms, and popups within minutes to increase your email optin rate. Customizing the forms to match your brand and get the exact information you need is simple too.

In addition, you can nurture and engage new subscribers through HubSpot’s email marketing automation. You can send auto-responses and personalize emails based on CRM-powered customer information.

Features:

• Add chatbots and live chat software to your website pages
• Create popups and forms with a drag-and-drop builder
• Sync form submissions and track activity in the free HubSpot CRM
• Send newsletters and email marketing campaigns
• Real-time analytics on your marketing performance

Pricing: The HubSpot WordPress plugin and its features are free to use. Paid plans start at $45/month.

Try out HubSpot today!

9. LiveChat

LiveChat is a complete customer service platform that adds live chat functionality to your website.

This allows you to connect directly with customers so you can:

• Answer questions about your product
• Suggest resources to help your users
• Improve user experience (UX)
• Guide your new leads down your sales funnel

Plus, LiveChat uses artificial intelligence (AI) to generate leads and send them to the appropriate department. A lead can quickly be transferred to sales if it seems ready to buy.

If the lead isn’t sure, they’ll be sent to your marketing team. This allows you to personalize the customer journey for each lead so you can transform more of your site’s visitors into paying customers.

Features:

• Canned responses
• Chat tags
• Rich messages
• File sharing
• Targeted messaging
• Chat ratings
• Powerful analytics
• And much more

Pricing: Paid plans start at $20/month.

Get started with LiveChat today!

Which Is the Best WordPress Lead Generation Plugin?

At this point, we’ve shared nine of the best WordPress lead generation plugins. But out of these options, which one stands out from all the rest?

The answer is OptinMonster.

OptinMonster gives WordPress users more tools for generating new leads and transforming them into paying customers.

This plugin helps you through their easy-to-use campaign builders, the variety of campaign types they offer, and through their out-of-the-box advanced targeting rules.

OptinMonster is definitely the best lead generation WordPress plugin you’ve been searching for if you want to grow your email list fast.

Create High-Converting Lead Capture Forms Today!