Best WordPress Plugin Stack for Business Sites

If you’re building or optimizing a business WordPress site and don’t want to overcomplicate things, this core plugin stack covers most needs:

OptinMonster – Lead generation and conversion optimization
All in One SEO – On-page SEO and search visibility
MonsterInsights – Analytics and performance tracking
WPForms – Contact forms and lead capture
WP Rocket – Site speed and performance optimization

This combination gives you a solid foundation for growth without installing unnecessary plugins or slowing down your site.

I’ve been in the WordPress business long enough to know this: your plugin choices matter more than most people realize.

It’s easy to get caught up in features or install too many tools. I’ve done it. I’ve also seen what happens when you get the right stack in place, traffic grows, conversions improve, and things just work better.

That’s why I put together this list of the best WordPress plugins I actually use and trust.

I’ve tested hundreds of WordPress plugins across our own brands, from small blogs to business sites that serve millions of visitors. These are the tools that stayed. The ones I trust to grow our email lists, speed up our sites, improve SEO, and track what’s working.

These plugins are best suited for serious WordPress business websites, including blogs, ecommerce stores, and agency projects.

Quick Look: My Top 10 Best WordPress Plugins for Business

I ranked these WordPress plugins based on overall impact on growth, reliability, and usefulness for business sites

#	Plugin	Best For	Pricing	Free Version
1	OptinMonster	Lead generation & conversions	$9/month	(Lite)
2	All in One SEO	SEO optimization	$49.60/year
3	MonsterInsights	Analytics tracking	$99.50/year
4	WPForms	Form building	$49.50/year
5	SeedProd	Landing pages	$39.50/year	(Lite)
6	PushEngage	Push notifications	Varies
7	RafflePress	Giveaways & contests	$39.50/year
8	WP Simple Pay	Stripe payments	$49.50/year
9	Easy Digital Downloads	Digital product sales	Varies	(Free core)
10	AffiliateWP	Affiliate programs	$149/year

Review – Best WordPress Plugins for Business

1. OptinMonster: Best Lead Generation Plugin

OptinMonster is the premium WordPress plugin for growing your email list, leads, and sales. Whether you want to convert abandoning visitors into customers, increase pageviews, increase conversions, then OptinMonster is your go-to plugin.

Update: OptinMonster introduced a new AI-powered tool that improves your campaign copy. It gives real-time suggestions for headlines, button text, and layouts based on what you’re trying to achieve. This makes it easier to build a high-converting offer without hiring a designer or copywriter.

Our drag and drop builder, Exit-Intent ® technology, and precise targeting are truly hard to beat.

No matter what type of online business you run, OptinMonster has a solution for you.

Key OptinMonster Features

• 6 Opt-in Campaign Types: Match your campaign type to your goals with popup, floating bar, slide-in, inline, fullscreen, and gamified
• Campaign Triggers: Show your campaigns at the right time with Exit-Intent® Technology, Scroll Trigger, MonsterLinks, Inactivity Sensor, Timed Display Control, Campaign Scheduling, and other triggers
• Targeted Campaigns: Find the right audience for your campaigns with Referrer Detection, Page-Level Targeting, OnSite Follow Up Campaigns®, OnSite Retargeting®, Geo-Location Targeting, Cookie Retargeting, Device-Based Retargeting, and AdBlock Detection
• Drag & Drop Builder: Have your optin form ready in minutes with our easy to use builder
• Seamless Integrations: Connect your campaigns with the marketing and sales tools you’re already using, like Mailchimp or Hubspot

This WordPress plugin also provides award-winning support via email and, for many, chat. There are lots of tutorials to help you get started and supercharge your list-building.

Why You’ll Love OptinMonster

Like AIOSEO, OptinMonster is user-friendly but full of powerful features. You can get started right away, then refine your campaigns as your business grows.

OptinMonster comes with more WordPress-specific targeting rules than any other plugin. This lets you show campaigns to the right people. And it’s not just one of the best tools for WordPress lead generation, it works on other sites like Shopify and Squarespace as well!

Ready to get started? Click below to start your risk-free OptinMonster account!

Get Started With OptinMonster Today!

You can also find a lite version of OptinMonster on WordPress.org. The pro version starts at $9/month.

2. All in One SEO (AIOSEO): Best SEO Plugin

When I launch a new site, one of the first things I do is install All in One SEO. It helps us set up titles, meta descriptions, and schema without feeling overwhelmed. Everything you need to get indexed and start ranking is built in and easy to access.

We’ve used this plugin on everything from personal blogs to large content sites.

Update: AIOSEO added a new writing assistant that gives live feedback as you draft posts. It suggests ways to improve clarity, structure, and even trust signals based on current SEO best practices.

One feature I keep coming back to is the link assistant. It helps us find smart internal linking opportunities without needing to open every post. AIOSEO also handles things like redirects and rich snippet types without slowing down the editor.

If you’re looking for something that helps you optimize content as you create it and keeps up with Google’s changes, this is the one I count on.

I appreciate that AIOSEO is both powerful and easy to use.

It has an automated setup wizard to help you choose SEO settings for your business. But you still get customized, actionable suggestions for each page. The TruSEO score updates in real time as you make changes so you can immediately see results.

Active installs: 3M+
Free version available
Price: $49.60/year
Alternative: Yoast SEO

3. MonsterInsights: Best Analytics Plugin

Google Analytics has a lot of good data but it’s not always easy to find what matters. That’s why I use MonsterInsights. It shows us what’s working right inside WordPress and it doesn’t make us dig through five menus to find it.

I use it to track form conversions, button clicks, email signups, and purchases. It shows real-time data and historical reports, and I don’t need to add code anywhere. It also works well with WooCommerce, which is helpful for seeing revenue without logging into a separate tool.

Update: They added a feature called Conversations AI. You can ask questions in plain language like “which blog post brought in the most sales last week” and it gives you a clear answer. This has been helpful for us when we need quick insights without running custom reports.

If you want a quick way to see how your site is doing without extra setup, this is what we use on our own projects.

Active installs: 3M+
Free version available
Price: $99.50/year

4. WPForms: Best Contact Form Plugin

When I need a contact form, a payment form, or even a quick survey, I use WPForms. It’s simple to set up and everything just works the way you expect it to. You don’t need to know code and you don’t have to follow a tutorial just to collect emails.

We’ve used it for donation forms, quote requests, event signups, and user feedback. The builder is easy to work with and the forms look good without custom styling. I also like that it connects with Stripe and PayPal right out of the box.

Update: They released an AI-powered form builder that builds forms based on plain language prompts. You just describe what you need, like a speaker registration form with conditional logic, and it creates the structure automatically. I tested it across a few client projects and it saved a lot of time.

If you’re working on a WordPress site and you need a form that won’t break anything, this is what I recommend.

Active installs: 6M+
Free version available
Price: $49.50/year

5. SeedProd: Best Landing Page Builder

Sometimes you just need to launch. Maybe it’s a new product page. Maybe it’s a quick lead magnet. Maybe it’s a waitlist for something you haven’t built yet. When I need to move fast and still make it look good, I use SeedProd.

We’ve used it for all kinds of pages across our own brands. It loads fast, works with any theme, and doesn’t take hours to set up. You get clean layouts and everything is focused on conversions. No fluff, no unnecessary settings.

Update: They added an AI builder that can create page sections and full layouts based on a short description. You tell it what kind of page you need and it builds something solid right away. We’ve used this when we’re low on time and just need something that looks professional and gets the job done.

SeedProd also comes with templates for webinars, thank-you pages, product launches, and coming soon pages. You can edit anything with the visual builder and connect it to your email service without touching code.

If you want to publish something that looks polished and performs well without starting from scratch, this is the builder I keep going back to.

Active installs: 1M+
Free version available

6. PushEngage: Best Push Notification Tool

Most people visit your site once and never come back. That’s just how it is unless you give them a reason to return. PushEngage gives us that second chance. It sends browser notifications after someone has left the site so you can stay in front of them without needing their email.

We’ve used it for flash sales, new blog post alerts, and abandoned cart reminders. What makes it useful is that the notifications go straight to their device, even if your site isn’t open. That makes it feel more direct and more immediate than email sometimes.

Update: They recently rolled out a writing assistant that helps you craft better notification copy. We’ve tested it on a few campaigns and it’s helpful when you’re staring at a blank screen. It suggests phrasing based on your goal, which cuts down on trial and error.

You can schedule campaigns, segment by interest, and track clicks just like an email tool. The setup is straightforward and doesn’t require a developer, and you can even automate drip-style sequences. If you’re not ready for complex retargeting, this is a good step forward.

Active installs: 10K+
Free version available

7. RafflePress: Best Giveaway Plugin for WordPress

Giveaways can bring in traffic, but they only move the needle if they’re set up with the right goal. RafflePress gives you the tools to run a giveaway that doesn’t just look good but actually helps you grow your list, increase engagement, or promote something new.

We’ve used it for launch promotions, lead magnets, and seasonal contests. You can choose how people enter email signup, social share, referral and each option adds more visibility or value. It also takes care of tracking and fraud control behind the scenes so you don’t have to manage it all manually.

One feature I rely on is the viral sharing system. It rewards people for bringing in more participants, which turns a small campaign into something bigger. You set the reward structure and the plugin handles the rest.

Update: They added more control over how entries are filtered and how winners are selected. I used it during a holiday campaign and the built-in tools saved hours compared to using spreadsheets and manual validation.

Active installs: 200K+
Free version available

8. WP Simple Pay: Best Stripe Payments Plugin

Not every site needs a shopping cart. Sometimes you just want to accept a payment and keep things moving. WP Simple Pay does exactly that. It’s what I use when we’re selling a single service, offering a one-time consultation, or collecting donations.

It connects directly to Stripe and lets you build payment forms that fit right into your site. You don’t need WooCommerce, and you don’t need to manage a product catalog. You just create a form, choose the amount or let the user enter one, and publish it.

We’ve used it on landing pages and in lead-gen funnels where I didn’t want to send people through a multi-step checkout. The process is quick and works well on mobile, which matters more than most people think.

Update: Their latest update added support for things like payment plans and subscription options. I tested it on a digital workshop page, and it worked without needing to adjust much at all.

Active installs: 20K+
Free version available

9. Easy Digital Downloads: Best Digital Store Plugin

If you’re selling something digital like an eBook, a template, or software, you don’t need a full eCommerce suite. You just need a way to let people buy, download, and get a receipt. That’s exactly what Easy Digital Downloads is built for.

We’ve used it for everything from selling PDFs to handling SaaS-style licensing and recurring payments. The checkout is clean and works well out of the box. You can add discount codes, track sales, and see customer histories without having to build anything custom.

What makes it stand out is how well it handles file protection and versioning. If you need to update your product later, you just upload the new version and EDD handles the delivery for future customers. No extra emails or manual fixes.

Update: They recently added a few improvements that help with faster setup. One of them is a new product page layout that includes license tiers and recurring billing support without needing add-ons.

Active installs: 60K+
Free version available

10. AffiliateWP: Best Affiliate Program Plugin

Running an affiliate program sounds simple until you try to manage one. You need to track referrals, pay commissions, and make sure people aren’t gaming the system. I use AffiliateWP when I want a setup that gives us all of that without adding more work.

We’ve used it on product sites, membership communities, and even small niche blogs. It lets you approve affiliates manually or automatically, and you can decide exactly how much to pay and when. Once it’s running, the system mostly takes care of itself.

What I like is that it doesn’t rely on third-party networks. You control everything, the terms, the branding, and the payouts. It also shows each affiliate their own dashboard so they can see their links, clicks, and earnings without emailing you every week.

Update: They recently made a few changes to the way tracking works that make it easier to catch duplicate or fake referrals. That’s something we’ve had issues with on other platforms, but here it’s been solid.

Active installs: 30K+
Free version: No
Alternative: EasyAffiliate

11. MemberPress: Best Membership & LMS Plugin

Setting up a membership site can get complicated fast. You start with a few protected pages, then you want to add a course, then you need drip content, and before you know it, you’re stuck juggling five different tools. MemberPress solves that by giving you everything in one place.

We’ve used it to build paid communities, sell online courses, and manage private content libraries. It handles recurring payments, user access, and progress tracking without needing extra plugins or custom development. The interface is simple enough for beginners but has the control you need when things grow.

Update: In the latest version, they added a tool that helps you build courses faster. You can use it to generate lessons and even quizzes just by describing what you want to teach. I tried it for a quick workshop setup and got the entire thing live within an hour.

Some things I rely on with MemberPress include the built-in reporting, the ability to create different membership levels, and the integration with payment tools like Stripe and PayPal. If you want to create a premium experience behind a login, this is the one to start with.

Active installs: 100K+
Free version: No

12. WP Rocket: Best Caching Plugin

Nobody wants to deal with caching settings or Google PageSpeed warnings. That’s why I use WP Rocket. You install it, activate it, and right away you see pages loading faster. There’s no maze of options and no need to be a developer to make it work.

We’ve used it on both content-heavy blogs and busy eCommerce sites. It handles caching, lazy loading, database cleanup, and script deferral behind the scenes. That means your visitors get faster load times and Google gets better speed scores.

Update: WP Rocket added a smart preload feature that automatically prioritizes your most visited pages. I ran it on one of our highest-traffic blogs and saw a noticeable drop in bounce rate.

It works well with other optimization tools too. If you’re serious about performance and want a tool that helps without getting in the way, this is the one I recommend.

Active installs: 3M+
Free version: No

13. Constant Contact: Best Email Marketing Plugin

When a client needs email marketing that just works, I often start with Constant Contact. It’s easy to set up, delivers consistently, and doesn’t overwhelm you with features you’ll never use.

We’ve used it for everything from welcome sequences to event follow-ups. The email builder is clean and the templates actually save time. If you’ve ever opened a blank email editor and didn’t know where to start, this solves that.

Update: They introduced an AI content assistant that helps you write emails faster. It suggests subject lines, body copy, and layout options based on your goal. I tested it on a simple promo sequence and got usable drafts in minutes.

It also connects smoothly with WPForms and OptinMonster, so new leads flow right into your lists. If you want something dependable that doesn’t require a full-time marketer to manage, Constant Contact gets the job done.

Active installs: 500K+ (via integrations)
Free version: No (Free trial available)

There you have it! These are the best plugins for WordPress that I’ve found and even use on our own websites.

Unlock Your WordPress Business Website’s Full Potential with OptinMonster

In conclusion, when it comes to enhancing the functionality and performance of your WordPress website, the right plugins can make all the difference. Throughout this blog, we’ve explored some of the best WordPress plugins available, each catering to specific needs and goals.

However, if you’re looking for a versatile and powerful plugin that covers various aspects of website optimization, lead generation, and conversion, OptinMonster stands out as a top choice.

OptinMonster doesn’t just help you collect email addresses; it empowers you to create engaging pop-ups, personalized campaigns, and smart targeting options to maximize your conversions.

Whether you’re a blogger, ecommerce store owner, or business website operator, OptinMonster can help you boost your online presence, grow your subscriber list, and ultimately increase your revenue.

Its user-friendly interface and wide range of features, including A/B testing, analytics, and integration with popular email marketing platforms, make it a must-have for anyone serious about their online success.

Plus, its commitment to continuous improvement means you’ll always have access to the latest strategies and technologies for optimizing your website’s performance.

Don’t just take my word for it; have a look at the following case studies and explore the success stories of our customers to see the impact and results they’ve achieved recently with OptinMonster:

• How Aish.com Gets 10X More Subscribers Using Targeted Optins
• How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups
• How PodBike Gets 18.22% More Email Subscribers with GeoTargeting
• How Human Food Bar Gets 1800+ Signups Per Month With OptinMonster

If you’re ready to start generating more leads, sign up for OptinMonster, the premium lead generation plugin for WordPress.

FAQ

Looking for something that wasn’t on this list? You’re in luck! We’re serious about finding the most useful plugins for every situation. Check out our other showcases:

• Best WordPress Plugins for Gamification
• Best WordPress Plugins for Email
• Best WordPress Plugins for Related Posts
• Best WordPress Plugins for Redirect
• Best WordPress Plugins for Search
• Best WooCommerce Sales Popup Plugins
• Best WordPress Plugins for Theme
• Best WooCommerce Themes

In this article, we share 25+ powerful stats for 2026, covering everything from what causes FOMO to how to drive sales with FOMO marketing.

We’ve pulled together FOMO-related stats to show you the true power of this marketing tactic.

Let’s start by looking at which group of people experiences FOMO the most.

Who Experiences FOMO?

According to the research, there’s one particular generation that experiences FOMO the most. And, they’re also the most likely to create FOMO in others as well.

Can you guess which generation it is?

That’s right, millennials!

People often mix up millennials with teenagers. But millennials are actually 23-38 years old and they spend money.

Millennials spend more per year on groceries, gas, restaurants, their cell phone, hobbies, electronics, and clothing.

In fact, 60% of millennials spend more than $4 on a single coffee and 69% of millennials buy clothes for reasons beyond basic necessity.

Now that you know millennials are big-spenders, let’s find out how FOMO affects them.

• Nearly 7 in 10 (69%) of millennials experience FOMO, the most of any age group.
• Millennials are the most likely to purposely try to create FOMO among their peers, with 33% saying they have done so compared to 12% of those in other age groups.
• Those with household incomes above $75,000 a year were not only the most likely to experience FOMO but also the most likely to share their experiences on social media with the intent of creating the sensation in others.

What Are the Effects of FOMO?

FOMO is a real feeling. So, it has real effects too. These statistics show how FOMO makes people feel and what actions the feeling causes them to take.

• Most of the emotions that were experienced with FOMO seem negative: 39% reported feeling envious, 30% said they felt jealous and 21% said they felt sad or disappointed, with only 29% reporting feeling happiness.
• However, the same report shows that millennials are adopting more positive views of envy and jealousy, using them as motivating factors for taking positive action, like making a purchase or scheduling a trip.
• 60% of millennial consumers said they make a reactive purchase after experiencing FOMO, most often within 24 hours.
• In a FOMO study, nearly half of Millennials surveyed attend live events so they have something to share online.
• 40% of millennials overspend or go into debt to keep up with their friends

FOMO on Social Media

Because FOMO started out as a social media thing, let’s go over some social media-specific FOMO statistics.

• 56% of people are afraid of missing out on events, news and important status updates if they are away from social networks.
• Facebook is the most common FOMO contributor (72%), followed by Instagram (14%), Twitter (11%), and Pinterest (8%).
• About 51% of people visit or log on more frequently to social networks than they did just two years ago.
• About 27% of people head to social media right when they wake up.
• The big things that create FOMO among millennials are travel (59%), parties and events (56%) and food (29%).

Those are the basics of FOMO statistics, you’ve got ‘em down. Now, let’s take a look at some FOMO statistics that can help you increase sales with FOMO marketing.

Online Reviews and FOMO

Did you know that FOMO can be created with online reviews? When a consumer sees that others are having a great time using your product/service, they’ll want to buy it for themselves too.

It’s just one of the ways your business can use FOMO to generate more sales.

Here are some FOMO and online review stats.

• Studies show 92% of online consumers look at a product review prior to making a purchase.
• Product reviews are 12X more trusted than product descriptions and sales copy from manufacturers.
• Customers could spend 31% more at a business with great reviews.
• Positive reviews encourage 68% of consumers to use a local business.
• 41% of consumers will be tempted to purchase a product with as few as 1 to 4 reviews.

Create FOMO with User Generated Content

User-generated content is another effective way to use FOMO in your marketing strategy. User-generated content (UGC) is any form of content, like images or videos, that have been posted by users on online platforms like social media sites.

Similar to online reviews, when a user sees a photo posted by a friend on social media that features a cool new product, they’ll want to get it for themselves.

Take a look at these user-generated content and FOMO statistics to find out just how effective this strategy is.

• Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media.
• 85% of consumers find visual UGC more influential than brand photos or videos.
• 48% of customers say that UGC is a great way to discover new products.
• 84% of millennials report that user-generated content has some influence on what they buy.
• Companies that incorporated UGC into their websites see an 18% increase in revenue.

Check out how ColorPop incorporated UGC on their website in the example below:

When their website visitors see the amazing makeup looks people just like them are creating using ColorPop products, they won’t want to miss out on trying it for themselves.

User-generated content acts as social proof by showing that people are actually buying and using your products. But you can also display social proof on your website by using a social proof tool like TrustPulse.

TrustPulse is a social proof notification app that displays real-time activity on your website. It shows your website visitors notifications every time someone signs up for your email list, registers for a demo, makes a purchase, and more. And that builds trust and creates FOMO.

The best part? TrustPulse can increase conversions by up to 15%!

Use Scarcity and Urgency for FOMO Marketing

Like we mentioned, the meaning of FOMO is the fear of missing out, and one thing shoppers hate missing out on is a good deal. That’s why many marketers use scarcity and urgency to create FOMO.

If a shopper knows a deal isn’t going to last long or there are only a few items left, they’ll be sure to take action before it’s too late.

Here’s an example from Amazon.

They show that the sale for the scarf ends in just over 1 hour and that 97% of the item has already been claimed, making it urgent for users to act immediately if they want this great deal.

Take a look at these statistics about using scarcity and urgency for FOMO marketing:

• When items are scarce, they’re often perceived as more valuable.
• Under perceived scarcity conditions consumers exhibit buying behaviors like urgency to buy.
• Countdown timers and limited-time offers create a sense of consequence and fear of missing out. The presence of the timer alone created an 8.6% lift in conversions.

That’s a wrap! Now you understand the true power of FOMO.

With these FOMO statistics, you can master the art of FOMO marketing so that your leads and customers won’t want to miss out on anything you’re offering.

Sources (aka, “Everything We Went Through so You Didn’t Have To”):

Mashable | Adweek | Bizrate Insights | Econsultancy | Strategy | Credit Karma | Business2Community | Hosting Tribunal | CrowdRiff | Stackla | Telescope | Skift | Annex Cloud | Taylor and Francis Online | Forbes

In this article, we’ll go over the best (and most essential) BigCommerce apps to help boost your eCommerce earnings and convert more customers.

1. Constant Contact

Having an email list is crucial for any eCommerce store. At the core level, it lets you contact your customers (and potential customers) over and over again. You can send them information about new inventory, a big upcoming sale, or even blog posts and news articles about your company.

With Constant Contact, you can create any kind of email you wish with an easy drag and drop builder. They also have pre-made templates if you don’t have time to design the emails yourself. And, you can set up automated emails so you never forget to reach out.

Key Features:

• Award-winning customer support
• Tools, resources, and advice for beginners from real experts
• 100+ easily customizable email templates optimized for mobile
• Real-time reporting and analytics so you know what emails work best
• Collect email addresses from your store, Facebook, through mobile, or wherever you want
• An intuitive dashboard that makes it easy to organize your email list

The integration of Constant Contact with BigCommerce is free. However, Constant Contact offers 2 plans:

• Email: from $20/month
• Email Plus: from $45/month

Each of these plans offers a lot of features, however, as you can imagine the Email Plus plan offers the most. Extra features include A/B testing, automated messages by behavior, dynamic content, and more.

2. OptinMonster

If you want to get an email list going, you’re going to need a BigCommerce app to help you capture those emails in the first place.

Creating optins that both look nice and are high converting can take a ton of time. That’s where a tool like OptinMonster comes in.

Key Features:

• Easy to use drag and drop interface to create beautiful campaigns
• Reporting and statistics to keep your performance on-track
• Real-time event tracking for purchases, demo registrations, email signups, and more
• Exit-intent technology to trigger an optin when the customer is about to leave
• Variety of popups including fullscreen welcome mats and countdown timers
• A/B testing so you can use the best-performing campaign

OptinMonster’s features help eCommerce businesses reduce cart abandonment, grow their email lists, and help with onsite retargeting.

OptinMonster connects with all the best email marketing services and is the perfect combination for building a customer and pre-customer database.

Integration between OptinMonster and BigCommerce is free. OptinMonster has 4 plans to choose from. The Basic Plan costs $19/month, and the most advanced plan costs $99/month.

3. PushEngage

Want a way to reach your customers any time, anywhere? PushEngage is the easiest way to add browser push notifications for your BigCommerce store.

You can nudge customers to return to abandoned carts, announce new products, or even send a series of prescheduled messages to turn casual browsers into loyal customers.

Key Features:

• Customizable optin messages
• Flexible notification styling
• Personalization with location, language, time zone, and other details
• Segmentation based on browsing activity, device type, location, and more
• Advanced analytics for data-driven decision-making

PushEngage has a free plan for up to 30 campaigns with limited features. Paid plans with unlimited campaigns and full features start at just $9/month.

4. TrustPulse

Like Yotpo, TrustPulse is an app to implement social proof into your online store. Reviews are a great way to comfort the user and help with the buying decision, but sometimes it takes a little bit more to convince them. That’s where TrustPulse shines.

Key Features:

• Show a live stream of any real-time event
• Show how many people are taking action within a given period of time
• Advanced targeting rules and timing control to show notifications to the right people at the right time
• Analytics to see which page is doing best

Sometimes little things can create such a big difference. BigCommerce said adding small details like real-time site activity can boost conversions by 40%-80%.

Trustpulse definitely offers the details that go a long way in increasing sales.

Integrating TrustPulse with BigCommerce is free. TrustPulse plans are extremely affordable (starting at $4/month) and all offer 14-day free trials. They even have a free plan if you get 500 sessions per month or less.

5. LiveChat

How many times have you sent a message to a company’s support account only to never get a response? Frustrating, right? That’s why your site’s visitors will appreciate a live chat option to get their questions answered quickly.

LiveChat is not only a quick way to help customers on your website, but it also boosts conversion rates. In fact, visitors who engage in a live chat with you are 6.3 times more likely to finish their purchase.

Related ContentLive Chat Best Practices: How to Streamline Customer Service

Being instantly available to answer your customers’ questions is crucial, especially when it’s so easy to hit the back button and go to a competitor.

As an eCommerce site owner, the majority of questions you get will be questions shoppers are asking to help them decide if they want to buy from you. So, the sooner you can answer them, while they’re still in the buying stage, the more likely they’ll end up buying on the spot.

Key Features:

• See what customers are typing, even if they never click send
• Transfer chats between agents when necessary
• Block rude visitors with the visitor banning feature
• Be in the know with delivery statuses
• Filesharing

LiveChat has a recurring fee of $20/month and no upfront fees. You can also use the free trial to see if you like it before paying.

And, if you’re looking for a live chat solution that’s a bit simpler, Telegram Live Chat by Elfsight might do the trick. Or, check out our list of the best live chat tools.

6. Omnisend

If you’d like a one-stop shop to drive sales across channels, Omnisend is the solution for you. Customers are unlikely to only use one messaging channel, but Omnisend lets you combine email, SMS, and push notifications into a single workflow.

Omnisend comes with tons of pre-built omnichannel workflows for

• Welcoming new subscribers
• Abandoned products and carts
• Order and shipping confirmation
• Cross-sells

It also has a selection of built-in signup forms to collect contacts from your online store visitors. Of course, if you’re already using OptinMonster for list-building, you can connect that to Omnisend as well.

Key Features:

• Omnichannel automations using email, SMS, and web push
• Popups and signup forms
• Automatic audience sync
• eCommerce-tailored audience segmentation
• Revenue attribution and other advanced analytics

Omnisend integrates with BigCommerce for free, along with over 100 other apps. You can get started with their full-featured free plan and reach up to 250 contacts, or upgrade to a paid plan for more contacts starting at $16/month.

7. QuickBooks Online

QuickBooks Online is the preferred accounting software for most entrepreneurs and eCommerce site owners.

Bookkeeping is a task that either takes a tedious amount of time to do yourself or costs a lot of money to have someone do it for you.

Instead of hiring a daily or weekly bookkeeper, you can integrate the Quickbooks app with your BigCommerce store, let it run in the background, and send all the data to your accountant during tax season.

Key Features:

• Manage sales and income in QuickBooks by creating invoices to track sales by customer
• QuickBooks automatically keeps track of your bills and expenses by connecting your bank and credit card accounts
• Access to reports like profit and loss report, balance sheet report, and statement of cash flows
• QuickBooks has its own payroll function that can automatically calculate and run payroll as often as you need it
• Automatic tracking and updating of delivery as you enter transactions
• Management of accounting and taxes
• Take online payments
• Capture expense receipts with just a picture

Quickbooks Online is fast to install and set up. If you use QuickBooks Online with Quickbooks Payments, you’ll also be able to connect your business bank accounts and credit cards to sync up with the software.

The QuickBooks app is free to integrate. Quickbooks Online plans vary from $15/month for the Simple Start Plan up to $31/month for the Plus Plan.

8. Yotpo Reviews

Social proof is a hugely influential factor in buyer’s decisions. All businesses need to include some social proof tactics in their marketing strategy to build brand awareness, drive more traffic, and boost sales.

One of the best forms of social proof is customer reviews. Did you know that 92% of people look for recommendations from other customers before buying a product?

Key Features:

• Commenting to create an engaged community
• Community Q&A
• Reliable support system for those just starting out
• Marketing features including social media ads, review generation, retention, marketing, and SEO functionalities
• Customer reviews can be generated easily from any device using in-mail forms
• Algorithms to show the right products to the right people

Yotpo offers a free package, but the premium package includes a lot of essential features like user-generated photos, social curation, coupons, and community Q&A. Pricing is based on your monthly traffic volume, products, and domains.

9. ShipStation

It’s essential for eCommerce stores to have a sound shipping system to get orders out to customers as reliably and as quickly as possible.

ShipStation is a leading web-based shipping software that helps your eCommerce store do precisely that.

Key Features:

• Custom branding on packing slips, shipping labels, and shipping confirmation emails
• Discounted rates on couriers like USPS, FedEx, and DHL
• Features like automation, batch printing, cloud-based and mobile shipping, dashboards and interfaces
• Automatic order retrieval from multiple shipping channels
• Custom email confirmations and tracking information

And, exclusively for BigCommerce merchants, you’ll receive up to 50 shipments per month for free, which includes a free USPS postage account with hugely discounted rates. Any international users on this free account will have access to Royal Mail, Canada Post, Australia Post, and other couriers.

ShipStation plans start at $9/month.

10. Facebook Ads Extension

Advertising on Facebook opens your business up to a platform with billions of users and it’s one of the easiest ways to reach a large number of people almost instantly. Even if you’re not converting people right away, it’s a great way to create brand awareness.

Using the Facebook Ads Extension helps your business get existing customers to come back to your site, find new customers, and increase sales for your online store. If you set up the Facebook pixel, you can use Facebook retargeting to further optimize your ads, and really fine-tune your audience. In turn, you’ll see higher conversions and lower ad spend.

Key Features:

• Connect your product catalog to Facebook to create dynamic ads with product listings
• Extensive reporting feature for the full scope of sales and revenue from Facebook Ads
• Remarket your audience by showing them ads after they’ve visited your site

This BigCommerce App has no upfront costs.

11. Optimizely

Does changing the color of your “buy here” button make people click it more often? Will the new redesign make it easier for people to reach the checkout page? Should you change the call to action from “Buy Now” to “Finish Purchase” or leave it as is?

Without an A/B testing tool like Optimizely, any changes to your site are a shot in the dark.

Optimizely is a great BigCommerce app that lets eCommerce owners test out different hypotheses and make concrete conversion rate optimization decisions. When you implement different ideas, you’re able to see the results that the change brings.

But Optimizely is more than just a platform for experimentation. It’s also a user experience optimization tool.

Key Features:

• A/B testing
• Detailed analytics with performance and conversion metrics for each test
• Personalized campaigns
• Advanced program management

Testing out different ideas and seeing what works best is in your customers’ best interests. Nobody likes getting confused and frustrated about how to navigate a website.

Using Optimizely can help you discover the clearest and most straightforward path to get people from where they are to where they need to be.

Plans and pricing are customized to match your company’s needs. Contact them directly for a quote.

12. Price Lists Import & Export

Price Lists Import & Export lets you offer different pricing levels by customer type. For example, you might decide to show retail pricing to regular visitors but bulk pricing to larger vendors.

If you already use price lists, you’ll know that editing the entire file line by line can take a ton of time.

Key Features:

• Allows you to make bulk edits to your pricing lists
• Make new price lists quickly with a template download

Price Lists Import & Export is a simple tool that not everyone using BigCommerce needs. However, it’s a huge time saver for store owners offering variable pricing on their websites.

The app download is free.

Looking for other ideas to optimize your eCommerce site? We’ve created an ultimate eCommerce optimization guide just for you!

In the end, the apps you choose to use on your BigCommerce site depend on who your audience is, what kind of eCommerce business you have, and what kind of apps you’re already using.

These BigCommerce apps can be enormously helpful with converting more customers, saving you time, and possibly even saving you money (since you won’t be hiring outside developers).

Did you enjoy this article? You may also like this one on how to create a BigCommerce popup to boost sales.

Using OptinMonster on your BigCommerce store can help you jumpstart your business while you’re deciding what other apps and tools you want to use. Get started with OptinMonster today!

Want more marketing tips, resource lists, and guides? Follow us on Twitter, Facebook, and YouTube!

And while most of us are busy spending money on Amazon, a lot of people have learned how to make money on Amazon. Today, we’re going to show you exactly how you can join them.

More specifically, we’ll take a look at:

• How to choose, verify, and sell products on Amazon
• How to create an Amazon listing
• How to make money on Amazon without selling
• How to use your website to drive conversions through Amazon

How to Make Money on Amazon by Selling Products

When we talk about making money on Amazon through selling products, people tend to fall into two categories:

1. Those who have an established business with a product to sell
2. Those who are starting from scratch

If you have an established business with a product ready to sell, you’re at an advantage because you won’t need to spend time researching manufacturers. However, you may still want to verify that Amazon is the right place to sell your product by doing some market research (which we’ll cover shortly).

If you are starting from scratch, you’re wondering, “What about me? How do I start an Amazon business?” Well, you have the advantage of optimizing your product research and knowing what will, or won’t, be a good investment for your Amazon storefront.

You’ll likely want to work with Fulfillment by Amazon (FBA) which can handle all the details like packing, shipping, customer service, and more. As you can imagine, that service comes with its own fees which you’ll need to take into account.

Whether or not you already have a product, you’ll need a website to drive traffic and boost conversions. Don’t worry, we’ll cover that at the end of the article.

For this section, though, let’s explore what makes a good product to sell on Amazon. Here are three questions you should ask yourself when verifying whether or not your product will make money on Amazon.

1. Is there a demand for the product?

As every online merchant knows, it’s pointless to manufacture and sell something that nobody is asking for. Henry Ford’s famous quote, “If I had asked people what they wanted, they would have said faster horses” is an example of the exception, not the rule.

If you’re starting from scratch, a great place to begin your research is the Amazon Best Sellers page. Here you’ll find ideas in each category for products that are in high demand.

If you already have a product in mind, however, you’ll want to look through similar items already on Amazon and check their “Best Sellers Rank” (BSR) which can be found on any item description.

So, for example, if you were selling pens, you’d look at your competition (in this case, the popular pen brand BIC):

Then you’d scroll down to see BICs Best Sellers Rank:

This number will tell you the product’s overall position in a specific category. But don’t be fooled. Even if the BSR for a similar product to yours seems high, it may still be doing well when compared with the number of products in the category at large.

In this example, the BIC pen is ranked #3,710 in the category “Office Products.” However, the total amount of items for sale in “Office Products” is over 50,000, so these BIC pens rank comparatively well in the overall category.

2. What’s the price point/profit margin?

When it comes to calculating your costs of production, shipping, and Amazon expenses, the bottom line will be asking yourself the following question:

Is it profitable to sell on Amazon?

For some retailers, selling on Amazon makes sense; for others, not so much. It really depends on your product which is why it’s better to answer this question sooner rather than later.

While every online merchant will need to answer this for themselves, here are a couple of helpful tips to keep in mind:

• Be realistic about your product’s price. Most sales on Amazon take place from organic searches on page one. Overpriced items are rarely seen by potential customers so make sure you’re pricing items to be competitive but profitable.
• Be realistic about the cost of production. How much money (and time) are you spending to manufacture your product? If you’re seeing $1000/week in revenue from Amazon, but it’s costing $600/week and 60 hours of your time to get everything accomplished, you’re looking at roughly $6.50 an hour.

The problem is that a lot of people forget about hidden costs when selling on Amazon which may include:

As you can imagine, all these little expenses can add up quickly. Stay organized, track what you’re spending (both financially and with your time) and make sure you’ve priced your item in a way that makes the whole operation worth it to you.

3. How’s the competition doing?

As you’re looking through your competition’s BSR and product listings, be realistic about how well you can compete with them. Consider the following questions as a helpful guideline:

Is your main competition a large brand like Nike or Sony? If so, they’ll be hard to compete with on price, quality, and range of products.

Does your competitor’s product have any negative reviews? If so, would your product solve or fix the problem the unhappy customer had?

As mentioned, does your competitor’s BSR indicate a high or low demand? If it shows a high demand, great! If not, you may want to investigate a little more.

Once you’ve verified that you have a good product to sell, you’ll simply need to create an account on Amazon Seller Central and add your product.

NoteIn this post, we don’t get into how to get your products manufactured. If you have an idea for a product and want it produced in bulk, a popular site is Alibaba. There you can create, customize, and order products to sell on Amazon.

How to Add an Amazon Listing

First, create an account on Amazon Seller Central. At this point, you’ll be asked some basic information such as business address, telephone number (for verification), credit card information (for the $39.99/month fee), and passport information to confirm your identity.

Once your account is created, you just need to make a product listing. To do that, visit the Dashboard of your Amazon Seller Central page, click on Inventory and Add a Product.

Image Source

Then you can click Create a new product listing.

Now you’ll choose a category for your product:

And finally, you’ll need to fill out some basic information or Vital Info which includes the product’s name, manufacturer, brand name, and other specifics related to your product:

Quick TipYou should also add high-quality images and keywords to help your product rank higher.

Once you’re satisfied with your product’s description, you’re ready to start selling! At the end of this article, we’ll discuss how to use your website to drive sales and conversions.

But before that, let’s take a look at a technique for making money on Amazon that doesn’t require coming up with a physical product to sell.

How to Make Money on Amazon Without Selling a Product

If you’re not someone who wants to deal with manufacturers, shipping problems, or large Amazon fees, don’t worry. You can still make money on Amazon without selling anything.

How? With Amazon’s Affiliate program. Here’s how it works:

First, you’ll need to start a blog or launch a mobile app. For the purposes of this article, we’ll assume you want to keep it simple and start your own blog. If you’re totally new to this, no worries! WPBeginner has an excellent guide to help you start a blog right here.

Then, you need to choose a niche for the content of your blog. Just like when choosing a product, you’ll want to do some market research at this step, but you’ll also want to be sure you’re choosing a topic you love because (spoiler alert) you’ll be doing a fair amount of writing on that topic.

Once you’ve settled on the content of your blog, you’ve reached the hard part: building up your audience and email list. Fortunately, OptinMonster can help you with that.

With OptinMonster, you can create popups, landing pages, and hello bars to create leads and grow your email list.

You should be focused on two things at this point: increasing traffic to your site and building a solid email list with engaged users (meaning you want them to actually open the emails you’re sending). We’ll be talking more about this in a minute.

Once you’ve got a decent amount of traffic visiting your blog, you’re ready to sign up to become an affiliate associate with Amazon.

Boost Traffic25 Proven Strategies to Increase Your Blog’s Traffic by 1064%

The program is 100% free to join (which can be a huge incentive for people not comfortable with Seller Central’s $39.99/month fee). It’s also a very simple, three-step process.

Here’s how it works:

First, you need to join the Amazon Affiliate Program (also known as “Amazon Associates”). You’ll be prompted to hook up your current Amazon account or create a new one.

Amazon will show your name and address to confirm this is the correct information for payment. If not, you can always change your address:

Then, you’ll need to add the websites that you want to enroll in the Affiliate Program:

Next, you’ll build out your profile with some basic questions about your website including an Associate’s Store ID, a brief description of what your store is about, and topics that best describe your content:

Now comes the fun part: looking at traffic and how you plan to monetize your blog.

You’ll choose the methods you use to drive traffic and talk about how many visitors you currently have. If you don’t have many visitors yet and aren’t currently making any revenue from your site, don’t worry! You won’t be penalized at this point.

Then just confirm your profile and you’ll be ready to start getting links to make money on Amazon without selling anything!

But keep in mind that you only have 180 days (or 6 months) to be successful.

If you haven’t made any money through Amazon’s Affiliate Program by that time, your account will be closed. That’s why it’s important to build your site and email list before enrolling in Amazon’s Affiliate program.

Now it’s time to add a product link!

Keep in mind that creating revenue with Amazon’s Affiliate Program can be done in many ways (far too many to cover here). Today, we’ll just be looking at Product Linking.

First, on Amazon Associate’s homepage, go to Product Links under the menu header Product Linking.

Once here, you can search for products that would match the content of your blog. In this example, we’ll get a link for “pens.”

After clicking Get Link, you’ll be taken to a page where you can customize the link for your content. You can choose between text and image, text only, and image only.

You may then customize the link to fit your needs and see a live preview of how it will appear on your site.

Finally, you will have access to the HTML for the link which you can insert into your website:

And that’s it! Once you’ve added the HTML to your website, you’ll be ready to start earning commissions on products purchased from that specific link. Which brings up another important question:

Can you make money with Amazon Affiliate?

It’s a great question with, unfortunately, a not-so-simple answer. In short, yes. But how much money you can make on Amazon Affiliate depends on a few things.

For starters, you earn commission depending on the type of product you’re linking to.

What are the best products to sell on Amazon? Well, Luxury Beauty items will get a 10% commission. Video games, on the other hand, will only get you a 1% commission.

Here’s a chart to help you see what you can earn by product and category:

This is why it’s so important to do research before launching your business. You want to make sure you’re linking to items from your website that will earn a high enough commission to make this entire process worth your time and energy.

How to Drive Amazon Conversions Using OptinMonster

When it comes to making money on Amazon, you’ll need a website with decent traffic whether you’re selling a physical product or working with affiliate links. However, more than anything else, your biggest savior will be a robust email list.

OptinMonster has many features designed to help you grow your email list. From custom forms to strategically timed optins to A/B testing capabilities, OptinMonster can help you convert casual readers into a loyal, engaged audience.

And it’s simple.

So simple, in fact, that you can create a lead-generating optin in under 5 minutes! Here’s just one example of what you can do with OptinMonster in a matter of minutes:

Grabs attention, doesn’t it? Check out our optin gallery for more inspiration.

Once you’ve grown your email list, you’ll have tons of warm leads to advertise your products on Amazon or to share content with affiliate links inside. With some hard work, a bit of patience, and the right tools, you’ll be on your way to making money on Amazon in no time.

If you’re interested in setting up your own affiliate program, we got you covered. Take a look at our guide to starting an affiliate program.

Did you find this article helpful? Feel free to share it. Also, you can always reach us on Facebook or Twitter. We love hearing from readers!

Still not signed up for OptinMonster? Why not? Join us today!

The best way to do this is by using a small business credit monitoring service!

This article talks about small business credit monitoring services and why you need one. We also go into a few of our favorites and factors to consider when choosing the right service for you.

What’s a Small Business Credit Score?

Small business credit scores are like personal credit scores for businesses. They help people decide whether to give money to a company.

Just as personal credit scores have a “big three” when it comes to credit reporting agencies (TransUnion, Equifax, and Experian, all of which inform FICO), business credit scores have a “big three.” These are Dun & Bradstreet (D&B), Equifax, and Experian. To get a full idea of your business credit score, you should monitor all three.

Other business credit score services exist, but they’re used far less often. If you’re considering getting a loan, talk to your lender about what they use before applying.

A few differences between personal and business credit scores are:

Note: This information applies to US-based businesses working within the States. Business credit score needs and availability may vary by country. One resource for companies that need to monitor international partners is Experian’s International Business Reports and Resources. Be sure to research your business’ credit monitoring needs if you go global.

All small business credit monitoring companies’ reports look different. However, here is an example from Equifax to give you an idea of what to expect:

Do I Need Small Business Credit Monitoring?

A small business credit monitoring service lets you know when your business credit report changes.

You need a small business credit monitoring service to watch your score and stop problems. If you don’t use a business credit monitoring service, you won’t receive alerts when things go sideways.

The best credit monitoring services for small businesses alert you to many issues. But, almost all can stop two major problems:

1. Incorrect Small Business Credit Score Information

Credit agencies use information from third parties to create your business credit score. This information may be outdated or wrong. Small business credit monitoring services can help you fix hiccups like these.

2. Small Business Fraud and Identity Theft

The news reports on hackers stealing people’s identities or using their money. But did you know companies can also face fraud and business identity theft?

After another company’s emails were hacked, Syed Balkhi, OptinMonster’s co-founder, lost nearly $1.4 million. It took weeks and the help of the Department of Homeland Security to fix the issue.

He says, “most people aren’t this lucky,” as he got most of his money back. Ensuring you and any companies you work with have good, secure credit can help keep you safe.

Small business credit monitoring services look for fraud and help fix the problem. Many services offer this as part of their packages, but some have fraud protection as an add-on.

Top 7 Small Business Credit Monitoring Services

There are dozens of small business credit monitoring services. These 7 are our favorites because of their customer reviews, cost, customer service, or a combination of those. They’re in no particular order.

1. Identity Guard

Identity Guard offers individual and business identity theft protection. They offer two business credit monitoring services:

• Breach Response Value: $1 million in identity theft insurance, breach alerts, dark web monitoring, and more; $36 per code per year
• Breach Response Total: Same as above, plus monitoring of bank accounts and major business credit bureaus; $120 per code per year

Identity Guard’s employee benefits program makes them stand out. They partnered with Aura to provide identity theft protection to employees. This partnership could be valuable, as worker identity theft can cost companies up to approximately $1.6 million.

2. Aura

Speaking of Aura, in addition to their business partnership program, the company offers individual and family fraud and identity theft protection. If your employer can’t provide identity theft protection as a benefit, it’s worth looking into yourself.

With Aura, you can choose between three different plans:

• Basic: Online account, personal information, SSN, and identity monitoring, $1 million insurance, lost wallet remediation, and device and network protection; $10 individual or $17 family per month, billed annually
• Total: Basic plus financial fraud protection (including credit monitoring); $20 individual or $29 family per month, billed annually
• Ultimate: Total plus home title, address, criminal, court, 401k, and investment monitoring, one annual credit report, and white-glove resolution; $30 individual or $39 family per month, billed annually

Approximately one-third of Americans have their identities stolen at some point, and it can take weeks, months, or years to resolve–if it ever resolves at all.

3. Nav

Nav offers personal and small business credit score monitoring with 24/7 alerts.

They watch the Intelliscore Plus from Experian, FICO® LiquidCredit® Small Business Scoring Service, and Equifax Delinquency Risk Score.

They can also help you figure out financing options you may qualify for.

In other words, they’re very thorough.

You can get a free business credit report, but you need to pay if you want monitoring and not just a report.

4. Credit Suite

Credit Suite takes small business credit monitoring a step further. Not only do they track your credit as other companies do, but they also support you and your business credit in other ways.

Do you need help establishing credit, finding money, or understanding finances? Credit Suite’s program has all this and more.

Their core program runs $2,997 for a single payment or $597 per month over seven months.

5. Dun & Bradstreet CreditMonitor 

D&B’s business credit monitoring service may be a wise choice, as this is one of the “big three” business credit score companies. It only monitors D&B scores.

You may select from three D&B business credit monitoring services:

1. Credit Signal ®: Four scores and ratings for two weeks; shows business credit inquiries and changes to scores and ratings; free
2. CreditSignal® Plus: Shows five scores and ratings as many times as you want; includes credit inquiries, changes, and events; $15/month
3. CreditMonitor: Unlimited ratings and scores; has the above plus dark web monitoring and industry comparisons; $39/month

6. Experian Business Credit AdvantageSM

Experian is another “big three” small business credit reporting group. Like D&B, it only tracks its own credit scores.

You can choose from four options:

• CreditScore Report: A basic summary, score, and risk rating; charges per report
• ProfilePlus Report: Detailed credit report and history; charges per report
• Valuation Report: Determines your business value and performance indicators; charges per report
• Business Credit Advantage: All the above plus lets you dispute issues; has an annual fee

You may choose to run a report on other businesses as an add-on.

7. Equifax Business Credit Monitor for Small Business

Equifax Business Credit Monitor for Small Business tracks customers’, partners’, and vendors’ Equifax scores. This is the last of the “big three” companies.

By “customers,” we mean other businesses you work with. You would use this to make sure this customer is a safe bet for your company. For example, you could see if they have a solid history of paying their debts before working with them, or watch out for red flags as your partnership continues.

This service provides detailed messages about credit activity and as many credit reports as you want.

You could also add bankruptcy, derogatory marks (e.g., late payments), new inquiry, and Equifax score drop alerts.

Which Business Credit Monitoring Service Is Best for My Small Company?

There isn’t a single best small business credit monitoring service for every company. But, you can ask yourself some questions while deciding:

• Why do I want to watch my small business credit?
• How many bureaus do I want to watch?
• Do I need perks beyond monitoring, like online workshops?
• How much can I afford to spend?

Small Business Credit Monitoring FAQs

How do I check my small business credit score?

You can buy reports from Experian, D&B, and Equifax if you don’t use small business credit monitoring.

Why is my small business credit score important?

An excellent small business credit score can help you get business loans, credit cards, and other funding. A poor or nonexistent credit score may mean using your personal money on your business.

Why should I use small business credit monitoring?

Monitoring your small business credit score lets you know what potential lenders see. It also lets you handle problems as they arise rather than trying to do damage control.

Small Business Credit Monitoring: A Must-Have

You need the best small business credit monitoring service to stay safe.

Knowing about fraud immediately is essential. But, things aren’t always so dramatic. A mistake on a small business credit score report can also cause headaches.

Above, we suggested six of the best small business credit monitoring services. However, it’s important to research options to see what fits your company’s needs.

If you’re visiting our site, you probably want to learn how to improve your business. That’s what OptinMonster is all about–we want to help you convert your site’s visitors into customers! Stay awhile, explore our site, and see how we can help you achieve your goals.

With tools like exit popups, push notifications, email reminders, and SMS follow-ups, you can bring customers back and boost conversions. In this guide, I’ll share the best cart abandonment software and solutions to help you turn abandoned carts into completed sales.

Here’s a quick comparison table before we explore each solution individually:

Top Cart Abandonment Software and Solutions

Feel free to click these links to jump to the tool you want to learn about.

1. OptinMonster
2. PushEngage
3. CartStack
4. Drip
5. LiveChat
6. Abandoned Cart Lite for WooCommerce
7. Retainful
8. CartBounty

1. OptinMonster

OptinMonster is the best cart itabandonment software on the market. It helps you stop abandoning shoppers in their tracks by showing them special last-minute offers.

For example, Shockbyte used this OptinMonster popup to collect email addresses and encourage abandoning visitors to buy:

This and other OptinMonster campaigns helped Shockbyte more than double their sales!

This success is made possible by OptinMonster’s Exit-Intent® technology, which detects when users are about to leave your site, whether they’re on desktop or mobile.

We even regularly use cart abandonment popups on our own site:

You can trigger a popup like this specifically on your cart and checkout pages, encouraging shoppers to complete their checkout.

Features:

• Campaign types such as popups, floating bars, slide-in boxes, and more
• 700+ premade templates
• Easy drag-and-drop builder
• Exit-Intent® technology
• Page-Level Targeting
• Geo-Location Targeting
• Mobile-friendly popups
• Seamless Integrations with email marketing
• A/B Testing
• Conversion Analytics

OptinMonster Pricing:

OptinMonster’s Basic plan starts at $7 a month. However, to access Exit-Intent® technology, you’ll need at least the Pro, which starts at $29 per month.

2. PushEngage

PushEngage is a another effective cart abandonment solution for recovering lost revenue.

It helps you send targeted and personalized push notifications to your prospects. This can be done in under 10 minutes using one of PushEngage’s cart abandonment reminders.

PushEngage is also compatible with all web platforms, WordPress and Shopify included.

Best part? No coding skills required.

Features:

• Geo-Location Targeting
• Abandon Form
• Browse Notifications
• Goal Tracking & Analytics
• Cart Abandonment Reminder
• Automatic Drip Campaigns

PushEngage Pricing:

PushEngage offers a free plan with limited features, and paid plans start at $8/month. However, to use their cart abandonment reminders, you’ll need at least the Premium plan, which starts at $15/month.

3. CartStack

CartStack‘s cart abandonment software comes with a variety of features that can help you recover more sales. They offer 2 products:

• CartRecover for eCommerce, ticketing, and form abandonment
• RezRecover for hotels, vacation rentals, and bed & breakfasts.

With either tool, you can use CartStack to reach out to your prospects on multiple channels at once.

That means you have the ability to send email reminders, push notifications, SMS reminders, and tab notifications.

CartStack also integrates with all major eCommerce and Booking platforms.

Features:

• On-Site Retention Tools
• Email Reminders
• SMS Reminders
• Push Notifications
• Abandoned Tab Notifications
• Multiple Integrations

CartStack Pricing:

CartRecover: The price starts at $29/month for the Basic plan, which only includes abandoned cart email campaigns. For multi-channel features, you’ll need at least the Pro plan, which starts at $49/month. For each plan, the price increases based on the average number orders your website processes per month.

RezRecover: Pricing is based on the number of rooms across all properties, starting at $199/month for up to 100 rooms. B&B’s with less than 30 rooms pay $99/month.

4. Drip

Drip is a straightforward cart abandonment solution focused on email and SMS marketing.

Since most visitors who abandon a website never come back, Drip gives you the opportunity to reach out to them in different ways.

You can use the data you have on your prospects and customers to create multi-channel campaigns focused on reducing cart abandonment.

We use Drip in our email marketing efforts, and we recommend it to anyone looking to grow their list and increase sales.

Features:

• Multi-Channel Campaigns
• On-Site Popups
• eCommerce Playbooks
• Multiple Integrations
• Precision Targeting

Drip Pricing:

The price is varies based on the size of your email list. It starts at $39/month for up to 2,500 contacts and scales up from there. For example, 10,000 contacts costs $154/month.

5. LiveChat

LiveChat is a cart abandonment solution perfect for having live interactions with your prospects.

There’s almost no better way to reduce cart abandonment than approaching your visitor right as they are about to leave. The downside of LiveChat compared to other options we presented is the human factor.

More specifically, you need to have someone on your team ready to reach out and interact with those who are browsing your website.

However, that only applies if you want to interact 1-on-1. If not, then you can use automated responses, even if that’s going to lower the conversion rate.

Features:

• Custom Forms
• AI Automation
• Hundreds of Integrations
• Targeted Messages
• Notifications
• Reports & Analytics

LiveChat Pricing:

The price starts at $20 per agent/month for the Starter plan, and it goes up to $59 per agent/month for the Business plan.

6. Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite for WooCommerce is a cart abandonment solution specifically for WordPress.

It’s simple and easy to use. This also means it doesn’t have a wide range of features.

That being said, it still does its job well, and it reduces cart abandonment with the help of email notifications.

This particular solution is a good choice if you have a WordPress website and want to reach out to your prospects in a straightforward way.

Features:

• Identify Abandoned Orders Information
• Email Notifications
• 1 Default Email Template
• Time Intervals
• Custom Message Variables

Pricing:

The Lite version is FREE. The Pro version starts at $149/year.

7. Retainful

Retainful is a cart abandonment solution focused on email marketing.

It comes with multiple email-specific features that help you reach out to your prospects at different stages of the marketing funnel.

Retainful offers pre-built templates and workflow sequences, so it’s a good option for beginners who never used a similar software before.

Features:

• Exit Intent Popup
• Personalized Cart Recovery Emails
• Track Abandoned Carts
• Pre-Built Templates and Workflow Sequences
• Automated Email Campaigns

Retainful Pricing:

Retainful has a Free plan for sending up to 500 emails a month. For advanced features and more emails sends, paid plans start at $19/month. The price increase based on contact list size, number of email sends, and features.

8. CartBounty

CartBounty is another cart abandonment plugin for WordPress.

Similar with the other WordPress plugin we previously mentioned, CartBounty is simple and quite limited in its functionality.

This is the type of option we recommend to beginners who just started out their eCommerce business.

Features: 

• Abandoned Cart Reminder Email
• Remember Checkout Fields
• Exit Intent Popup

Pricing:

The Basic version is Free. The Pro version is priced at $98 (one-time fee) for a single website license.

What Cart Abandonment Software or Solution Should I Choose?

It all depends on how you want to handle the issue.

Our recommendation is to combine the solutions we presented. That way, you can approach your visitors in multiple ways, from different angles.

The more you address their objections, the higher your chance of success.

And don’t worry… you can do this in a way that’s not sleazy.

Even if some of your visitors get frustrated with how often you interact with them, it’s not like they were planning to stay in the first place.

Plus, know that there will always be people who won’t like your marketing approach, no matter how hard you try to do things perfectly.

In any case, we put together an actual example of how you can reduce cart abandonment by combining the software and solutions we presented.

How To Reduce Cart Abandonment (Example):

1. Use OptinMonster to create an Exit-Intent® Popup.

OptinMonster’s Exit-Intent® Technology tracks your visitor’s cursor or mobile scroll. When your visitor tries to exit the page, a popup will appear.

The goal of the popup is two-fold.

On one hand, it automatically reduces cart abandonment. On the other hand, it generates leads.

When it comes to lowering the cart abandonment rate, giving discounts is one of the best approaches you could take. You can send your visitors a discount coupon in exchange for their email address. This type of campaign converts well for most businesses.

Even if your visitors don’t use the discount coupon, you still get their contact information and you can follow-up with them later on.

And this takes us to step 2 of the example.

2. Use Drip to create a cart abandonment email sequence.

Place those who abandoned their cart in a special list. You can easily connect OptinMonster with Drip to accomplish this.

Then, create an email sequence of 3-4 emails to grab their attention and make them come back and finish their purchase.

For advice on how to write great emails, you can check OptinMonster University (FREE with an OptinMonster account).

Ideally, you would want to send the first email in maximum 60 minutes from the moment they opted in. This, of course, can be done inside Drip.

3. Watch your cart abandonment rate drop.

Just by following this simple example you can reduce cart abandonment by 10-15%. You don’t have to reinvent the wheel or test complicated strategies in order to get results.

If you don’t know how to start with OptinMonster, we’ll help you out.

Get a FREE Done-For-You Cart Abandonment Campaign With Your OptinMonster Account!

We’ll take the first step towards solving your cart abandonment issue.

How?

When you first join OptinMonster, we’ll have one of our conversion experts create a cart abandonment campaign for you. This campaign will be fully functional and personalized to your needs.

If that sounds good, register for an OptinMonster account below.

Enjoyed This Article? Give These a Try Next:

• 9+ Cart Abandonment Stats to Help You Improve Your Rate
• 14 Abandoned Cart Email Examples Proven to Boost Revenue
• 101 Best Abandoned Cart Email Subject Lines to Recover More Sales

Setting up an eCommerce store is an exciting venture, but choosing the right WooCommerce theme is important for its success.

A well-designed theme can significantly enhance the user experience, improve conversions, and establish a strong brand identity.

In this article, we’ll share our picks of the best WooCommerce themes for your eCommerce site.

How To Pick the Best WooCommerce Themes

Here are some tips for choosing the best WooCommerce themes:

1. Responsive design and mobile-friendliness: With the increasing use of mobile devices, choosing a theme that provides a seamless experience across different screen sizes is crucial.
2. Customization options and flexibility: Look for themes that offer a wide range of customization options, allowing you to create a unique and personalized online store.
3. Compatibility with popular plugins and extensions: Ensure that the theme supports essential plugins and extensions necessary for your store’s functionality, such as payment gateways, social media integration, and inventory management.
4. SEO optimization features: Optimize your store for search engines by selecting a theme incorporating SEO best practices, including clean code, fast loading times, and proper heading structure.
5. Loading speed and performance: Customers expect fast-loading websites. Choose a theme optimized for speed to prevent potential loss of sales due to slow page load times.
6. Design aesthetics and user experience: A visually appealing and intuitive design can significantly impact user engagement and conversions. Select a theme that aligns with your brand image and provides a smooth browsing experience.

Those are the basics you should look for when searching for the best WooCommerce themes.

Best WooCommerce Themes

It’s time to dive into the best WooCommerce themes. We’ve handpicked the top themes so you can easily find one that’s perfect for your online store.

1. Astra

Astra is one of the most popular WooCommerce themes of all time. This free theme is fast, clean, and comes with full WooCommerce support. In fact, it’s designed specifically to boost your store’s sales. Plus, you can easily customize the theme without touching a line of code.

Features:

• Quick product view
• Dropdown cart
• Infinite scroll
• Product catalog
• Gallery options
• Optimized for mobile sales
• Checkout options
• And more…

Get started with Astra today!

2. Divi

Divi is a multipurpose theme built to work seamlessly with WooCommerce. It comes with over 800 pre-made website layouts, royalty-free photos, icons, and illustrations so you can create a beautiful online store quickly.

Features:

• Product and post reviews
• Category builder
• Header options
• Advanced mega menus (menus that expand to show additional options)
• Fully responsive
• And more…

Get started with Divi today!

3. Neve

Neve is a fast and lightweight multipurpose WooCommerce theme. It comes with 80+ starter sites so that you can get a ready-made site design instantly. Neve also offers add-ons like the WooCommerce Booster, which gives you extra options to control how your online store looks.

Features:

• Flexible and easy for beginners
• Website layout options
• Super customizable
• Compatible with page builders
• SEO-friendly
• AMP compatible
• And more…

Get started with Neve today!

4. OceanWP

OceanWP is a powerful and free WooCommerce theme for any online store. This WooCommerce theme comes with many free demos you can import to your site in 1 click.

It is compatible with Elementor and other drag-and-drop page builders.

Features:

• Simple setup
• Shop and product page styling
• Regular or multi-step checkout
• Page builder compatibility
• Translation ready
• And more…

Get started with OceanWP today!

5. SeedProd

SeedProd is an excellent drag-and-drop website builder for WordPress with over 200 customizable WooCommerce templates. With SeedProd, you can easily create custom themes and page layouts for your online store without editing a line of CSS code.

One of the reasons SeedProd is among the best WooCommerce themes is its WooCommerce integration. It has ready-made WooCommerce blocks to build custom shop pages, shopping carts, checkout pages, and product landing pages.

Plus, you can use page blocks like countdown timers, testimonials, star ratings, and more to boost sales.

Features:

• Seamlessly integrates with WooCommerce
• 80+ pre-made page blocks
• Visual drag-and-drop builder
• Built-in coming soon mode and maintenance mode
• No need to change your WordPress theme to use
• Connects to popular email marketing services
• And more…

Get started with SeedProd today!

6. Shoppe

Shoppe is a highly customizable WooCommerce theme for all types of online stores, such as fashion, electronics, crafts, sports, and more. It comes with a ton of eCommerce features, and you can use the drag-and-drop builder to customize your layout easily.

Features:

• Variety of theme skins
• Flexible layout options
• Quick product look and image zoom
• Ajax cart
• Wishlist feature
• Gallery slider
• And more…

Get started with Shoppe today!

7. Ultra

Ultra is another great multipurpose WooCommerce theme created by Themify. It offers design skins and pre-made demo sites you can use to transform your online store in an instant. It also has WooCommerce integration that matches the shop with the overall theme appearance.

Features:

• Smart layout options
• Section scrolling
• Mega menu
• Animating colors and image filters
• Portfolios
• And more…

Get started with Ultra today!

8. Shoptimizer

Shoptimizer is a super-fast WooCommerce theme with all of the eCommerce features you need to make sales. It comes with beautiful pre-designed pages you can customize in just a few clicks and is compatible with popular page builders.

Features:

• Distraction-free checkout
• Sticky product details on scroll
• Sale countdown timers
• Recent sales notifications
• Optimized for SEO
• And more…

Get started with Shoptimizer today!

9. Hugo

Hugo is a premium WooCommerce theme with a beautiful, high-end design. You can import the design to your website with one click. Then, all you have to do is replace the content with your own.

Features:

• Custom widgets
• Multiple color schemes
• SEO optimized
• Translation-ready
• Compatible with all popular WordPress plugins
• And more…

Get started with Hugo today!

10. Neto

Neto is another fast-loading and feature-rich WooCommerce theme for creating an online store. It comes with dozens of customization options so you can decide exactly how your store looks.

Features:

• Customizable shop layout
• Dozens of color options
• Mobile-friendly and responsive
• Post/page layouts
• Visual composer integration
• SEO optimized
• And more…

Get started with Neto today!

11. Presence

Presence is a premium WooCommerce theme with everything you need to create an eCommerce website. It’s fully compatible with WooCommerce, and it comes with 10+ demo sites, including a WooCommerce store, to get you started quickly.

Features:

• Unique widgets
• Products carousel
• Featured products
• Visual page builder
• Multiple layouts
• Live customizer
• And more…

Get started with Presence today!

12. Storefront

Storefront is a simple and free theme designed and developed specifically for WooCommerce. It integrates with many third-party plugins as well as popular WooCommerce extensions.

Features:

• Several layout options and colors
• Multiple widget areas
• Responsive design
• Live theme customizer support
• And more…

Get started with Storefront today!

13. Amaryllis

Amaryllis is another beautiful, premium WooCommerce theme for WordPress. The minimal and modern design is perfect for selling clothing, shoes, jewelry, accessories, and more. And it’s been heavily tested on mobile devices to ensure visitors have a smooth shopping and checkout experience.

Features:

• Flexible customization options
• Multiple product page layouts
• WooCommerce blocks
• Dozens of Google fonts
• Translation ready
• And more…

Get started with Amaryllis today!

14. eStore

eStore is another free WooCommerce theme for WordPress website. It has a clean and simple design, and it’s completely customizable. It’s also fully compatible with popular WooCommerce plugins like YITH WooCommerce Wishlist.

Features:

• Custom widgets
• Multiple theme options
• Featured images
• Custom colors
• RTL language support
• And more…

Get started with eStore today!

15. Løge

Løge is a stylish WooCommerce theme for online retailers. The minimalist design puts all the focus on your products. It also offers a customizable storefront that lets you choose different styles and settings for your product layouts.

Features:

• Customizable storefront
• Minimal product page
• Fully responsive
• SEO optimized
• Compatible with popular page builders
• Beautiful typography and color schemes
• And more…

Get started with Løge today!

16. Pepper+

Pepper+ is an elegant, multipurpose WordPress theme perfect for WooCommerce stores. It comes with multiple artisan website demo content you can import in 1 click. You can easily customize your site with pre-made modules like galleries, call to action, portfolios, testimonials, and more.

Features:

• Front-end editor
• Multiple header layouts
• Mobile optimized
• Advertisement ready
• Integrated with WPForms and other popular plugins
• And more…

Get started with Pepper+ today!

17. Velure

Velure is an eye-catching WooCommerce theme that works perfectly for fashion and lifestyle websites. It fully supports WooCommerce, so you can sell clothing, lifestyle products, jewelry, and more.

Features:

• Instagram bar
• Featured slider
• Multiple widget areas
• Responsive and retina ready
• SEO friendly
• And more…

Get started with Velure today!

18. Hestia

Hestia is a multipurpose WordPress theme that seamlessly integrates with WooCommerce. It comes with two beautiful designs for your online store right out of the box. There are real-time customization settings for product styling, product categories, and more.

Features:

• WooCommerce design ready
• Multiple starter sites
• Compatible with popular page builders
• Slider and video headers
• Fully customizable homepage
• And more…

Get started with Hestia today!

19. Vasco

Vasco is a creative WooCommerce theme designed for travel websites and blogs, but it can create any type of site or online store. It seamlessly integrates with WooCommerce as well. You can set up your online shop in minutes and keep the same look across all pages.

Features:

• Drag-and-drop features
• Widget-based system
• Color palettes and fonts
• Fast loading speeds
• Mobile and responsive ready
• And more…

Get started with Vasco today!

20. Arcade

Arcade is a WooCommerce theme designed for online gaming stores, tech stores, electronics, game accessories, and more. It’s an official WooCommerce Storefront theme, so you can be sure it has bulletproof integration with WooCommerce.

Features:

• eCommerce theme homepage
• Multiple display options
• Responsive design
• Accessibility ready
• And more…

Get started with Arcade today!

21. Corner

Corner is an all-in-one WordPress theme with full WooCommerce support. You can import the demo site in 1 click, and changing various design aspects is super easy. It’s also compatible with popular page builders plugins like SeedProd,Beaver Builder, and more.

Features:

• Minimal layout
• Unlimited color variations
• Custom widgets
• SEO optimized
• And more…

Get started with Corner today!

22. Modules

Modules is an elegant WooCommerce theme for eCommerce sites. It comes with multiple stylish website demo content you can install with the click of a button. Customizing your site is simple; no technical knowledge is required.

Features:

• Front-end editor
• Multiple header layouts
• Portfolio functionality
• Unlimited custom sidebars
• Mobile optimized
• And more…

Get started with Modules today!

23. Shopstar!

Shopstar is a free WooCommerce theme you can use to create an online store, fashion website, or blog. It has a minimalist design, and you can easily customize different elements of your site, such as the background, logo, header, colors, and more.

It works with Elementor and other popular page builders.

Features:

• Featured images and portfolio
• Fully responsive
• Translation ready
• Integrates with the best WordPress plugins
• And more…

Get started with Shopstar today!

Beyond the Best WooCommerce WordPress Theme

Those are the best WooCommerce themes to create a successful online store.

Now you should ask yourself, “How do I grow my eCommerce store?”

Once you have set up your eCommerce store with the right WooCommerce theme, your focus should be on growing your business, and for that, we suggest OptinMonster.

OptinMonster is the best lead generation and conversion optimization plugin.

You can use OptinMonster on your WooCommerce website to convert abandoning users into customers. It also helps grow your email list, increasing revenue through email marketing.

Get Started With OptinMonster Today!

We hope you found this post helpful. If you did, you’ll want to check out the following resources:

• Ultimate eCommerce Optimization Guide to Boost Revenue
• How to Customize (& Personalize) a WooCommerce Product Page
• How to Boost Sales with a WooCommerce Popup

These articles will help you take your online store to the next level!

Voice Over Internet Protocol (VoIP) has revolutionized the way businesses communicate.

For small businesses, in particular, choosing the right VoIP phone service can be the difference between seamless communication and missed opportunities.

Rest assured, I’ve got you covered! I’ve thoroughly reviewed the top VoIP phone services to help you select the one that fits perfectly with your needs!

Below, I discuss what VoIP is and why it’s a good choice for small businesses. Then, I’ll compare the best VoIP options for 2026, so you can select the best internet phone system for your business.

Best VoIP for Small Business Overview

What Is VoIP?

VoIP (Voice-over-Internet Protocol) lets you communicate via phone and messaging using an internet connection. These systems have unified communications, such as phone, chat, and file sharing.

Even with all these functions, VoIP can cost less than traditional landline phones.

Why Do Small Businesses Need a VoIP Provider?

Switching to VoIP isn’t just a tech trend; it’s a smart business move. Here’s why:

• Cost Savings: Traditional phone line systems come with hefty bills. VoIP services often offer competitive rates, saving businesses money in the long run.
• Scalability: As your business grows, so can your VoIP system. No need for extensive hardware upgrades.
• Enhanced Features: Think call forwarding, voicemail-to-email, and even video conferencing. These advanced features can streamline operations and improve customer interactions.

Here’s what to look for in a VoIP service for small businesses.

How To Choose the Best Business VoIP Service?

Choosing the best VoIP service for your needs is important, and there’s no one-size-fits-all version.

To help you make the right decision, here’s what to look for in VoIP phone service for small businesses:

• Reliability: Dropped calls can mean lost business. Ensure the service boasts high uptime and clear call quality.
• Features: Includes the features your business needs.
• Local versus International Calls: Ability to choose plans for domestic or international calls.
• Mobile App: Fully-functioning mobile app to make and receive calls on the go.
• Third-Party Integrations: Connects with other tools like CRMs, email marketing services, and more.
• Support: Access to 24/7 customer support. Can you rely on them when things go south?
• Security: With cyber threats on the rise, a secure VoIP service is non-negotiable.

11 Best VoIP Phone Systems

Here’s my list of the best business internet phone services for 2026.

Note: Features listed may not be available at all subscription levels. Providers may also have more options not included here. Check each site for all the details and for the latest pricing.

1. Nextiva

Nextiva is the #1 rated business phone service. It offers an easy-to-use, powerful VoIP system. Moreover, you don’t need an annual contract, and Nextiva is quick to set up.

It has a simple web-based admin panel to manage your business communications platform. Nextiva also has CRM tools, live chat, online surveys, and more.

Nextiva Features:

• Auto-attendant
• Call analytics, forwarding, recording, and routing
• Caller queue
• SMS Messaging
• Easy transfers to unique extensions
• Faxing
• HD voice calls cut background noise if using headphones
• Option to add a toll-free number or keep your number
• Conference calls
• Visible, thorough details about callers (screen pop)
• Voicemail to text or email

Best for: Business owners wanting an easy-to-use VoIP

Nextiva Pricing:

Starts at $15/month per user (discounted from $23) using this link.

2. RingCentral

RingCentral is another contender for best VoIP service. They provide an onboarding specialist to help you set up your VoIP in minutes.

Whether you have 10 employees or over 1,000, RingCentral has plans for your needs. This gives small businesses bandwidth to create robust contact centers that improve UX.

This VoIP solution integrates with Salesforce, Microsoft Office 365, Canvas, and more. It also has a cloud-based portal for simple administration.

RingCentral Features:

• Call management and phone system administration
• Device status alerts and reports
• Document sharing
• SMS messaging
• HD video and voice
• Mobile apps for iOS and Android
• Multi-site admin and management
• Real-time analytics
• Team messaging
• Unlimited storage
• Voicemail to email or text
• Backend API available for customization and scaling

Best for: Businesses that need a comprehensive, scalable solution

RingCentral Pricing:

Starts at $20/month per user.

3. Ooma Office

Ooma provides all the tools you need to run your business, including video conferencing, advanced call blocking, a virtual receptionist, and more.

The setup couldn’t be easier and lets you connect with your team and clients from all devices.

Ooma Features:

• Desktop App/Softphone
• Extension-to-extension dialing
• SMS messaging
• Faxing
• Forward calls during device outages
• Intercom
• Multi-device ring
• Multi Extension Dialing
• Smartphone app
• Video Conferencing
• Virtual extensions
• Voicemail with audio email attachments

Best for: Businesses wanting a no-contract option

Ooma Pricing:

Starts at $19.95/month. Request a quote.

4. Grasshopper

Grasshopper is a great VoIP for small businesses because it uses your existing handset or cell phone, giving it both a business and personal line.

This program comes with call transfers, incoming call control, custom greetings, and more.

You can use Grasshopper’s mobile or desktop apps for outgoing calls. The web-based and app-based portals are easy to use to manage your telephone system.

Grasshopper Features:

• 24/7 support
• Call and text
• Simultaneous call handling
• Desktop, Android, and iOS compatible
• Vanity phone number available
• Virtual phone system with greetings, extensions, etc.
• Works with your current phone

Best for: One-person businesses/Solopreneurs

Grasshopper Pricing:

Starts at $14/month for a single-person business.

5. GoTo Connect

GoTo Connect refers to itself as a “customizable cloud phone system.” Few talk about customizability, which is why this is one of the best business VoIP platforms.

They offer a phone tree directory for your company and can send these calls to any device the user prefers.

GoTo Connect provides real-time analytics and supervisor access. This gives your team the flexibility you need to serve customers better.

GoTo Connect Features:

• Agent Effectiveness Reporting
• Hot Desking
• Calling features such as international calling
• Listen, Whisper, & Barge modes for call monitoring
• Real-Time Analytics
• Smart Call Routing
• Supervisor Dashboard
• Team Messaging
• Unlimited Extensions
• Voicemail to Email
• Integrations with GoTo Webinar, Google Workspace, Microsoft Teams, and more.

Best for: Hybrid and remote teams & international calling.

GoTo Connect Pricing:

Starts at $24/month per user. Request a quote.

6. Phone.com

Phone.com is on our best business phone service list for many reasons, the biggest being the flexibility to mix and match plans according to individual employee needs. Why pay for a full suite of features for every person when some may need only the basics?

At the basic level, Phone.com users get the essentials and then some. But, you still aren’t breaking the bank to get all the great features this program offers.

Phone.com Features:

• Business text messages
• Call Analytics
• Call Recording
• CRM Integration
• HiFi transcription
• HIPAA Compliant
• IP Desk Phone Compatible
• Mobile and Web apps
• Video Recording
• Whiteboard

Best for: Businesses needing a low-cost VoIP that is customizable and scalable

Phone.com Pricing:

Starts at $12.74/month per user.

7. Vonage

Vonage is a robust business phone system. It allows unlimited calling and SMS text messages in the United States and Canada. Additionally, Vonage has over 50 possible features and a ton of integrations.

Users get unlimited calls, texts, team messaging, and Vonage apps at the basic level.

Vonage Features:

• Call Blocking
• Do not disturb mode
• Manage system from one portal
• Reroute calls in emergencies
• See the status of every phone on the system
• See statuses of all users in real-time
• Spam blocking
• Team messaging
• Transfer calls between devices
• Visual voicemails
• Microsoft Teams integration

Best for: Businesses wanting the most mature and developed VoIP on the market.

Vonage Pricing:

Starts at $13.99/month per line.

8. 8×8

8×8 offers unlimited calling in the US and Canada, as well as globally with upgraded plans. It takes pride in its reasonable prices, so they make sure you don’t miss out on lower subscription levels.

8×8 Features:

• 30-day trial
• Call handling and attendant automation
• Call forwarding and hold music
• Choose between your current or a new number
• Customer chat on various messaging platforms
• HD audio and video conferencing
• Instant messaging
• Apps for mobile devise and desktop
• No IT expertise needed
• Works with all devices

8×8 Pricing: Businesses wanting unlimited U.S. domestic calls.

Request a quote.

9. Microsoft Teams VoIP

Microsoft Teams has replaced Skype as Microsoft’s official VoIP for business system. This is one of the best business VoIPs because it looks like the popular internal Teams program so many users are already familiar with it.

It’s also one of the best business phone services because it increases revenue. It offers streamlined, time-saving communications, low deployment and management costs, and flexibility in necessary devices, among other things.

Microsoft Teams VoIP Features:

• Admin center adds, monitors, and manages calls
• AI routes calls using availability, time, and location
• All-in-one program for internal and external work
• Call queues with greetings and hold messages
• Cloud voicemail for use on all devices
• Compatible with tons of devices, including headsets
• Records voice or video calls
• Screen sharing

Best for: Microsoft 365 users who need a low-cost internet business phone service

Microsoft Teams Pricing:

Starts at $4/month per user.

10. Google Voice

Google Voice is a scalable VoIP business phone system and part of Google Workspace. It’s one of the best internet business phone services because it was built to work with Google Meet, Calendar, and more.

Unlike many other VoIPs, it functions with more than computers, tablets, and phones. It also integrates with some headsets.

Google Voice Features:

• Global use
• Instant deployment
• Little tech knowledge needed
• Made for businesses of all sizes
• Part of Google Workspace
• Spam blocker
• Straightforward customization for your daily needs
• Unlimited SMS within the US
• Voicemail transcription
• Works on most devices from any location

Best for: Google Workspace users needing a low-cost VoIP

Google Voice Pricing:

Starts at $10/month per user for business use.

11. CallHippo

CallHippo is on our best internet business phone service list because of its admin functions. CallHippo integrates with over 85 popular programs, such as Hubspot, Slack, and WooCommerce.

CallHippo Features:

• 3-minute setup
• Dashboard with all necessary administrative info
• GDPR compliant
• Get caller insights to identify prospects (caller ID)
• HIPAA compliant
• ISO certified
• PCI-compliant
• Phone numbers available in over 50 countries
• Real-time monitoring
• Send pre-recorded messages to many people

Best for: Sales & support teams and call centers

CallHippo Pricing:

Starts at $18/month per user for offices and $16/month per user for call centers.

What VoIP Service Is Best?

After researching VoIP phone services, I am confident Nextiva is the best VoIP service. It offers awesome features, is very easy to use, and has an attractive and modern interface.

Boost Engagement With a VoIP Service Provider

The best business phone services help you bring in leads. At first glance, VoIPs may not seem like they can’t do this. But, they’re actually perfect for running “click-to-call” campaigns on your website.

Click-to-call lets inbound and outbound calls occur with one click. This avoids dialing wrong numbers and allows leads to reach your business by clicking on a “call now” button.

OptinMonster is the best lead generation software on the market, and it can help you build a click-to-call campaign quickly. You can add a “call now” button to any OptinMonster popup, floating bar, slide-in box, or full-screen mat.

See how easy it is in this video:

From there, you need to show your click-to-call campaign to the right people at the right times. For that, you can use OptinMonster’s powerful targeting rules, like the following:

• Exit Intent® Technology: Display messages as users leave your website.
• Geolocation Targeting: Show your click-to-call popup based on your visitor’s physical location.
• OnSite Retargeting®: Make new offers to returning visitors to avoid “popup fatigue.”

Click below to start your 100% risk-free OptinMonster account today:

Beyond the Best Business VoIP Systems

We hope you found this post on the best VoIP phone services helpful.

If you did, check out the following resources to learn more about improving your phone setup:

• How to Collect Phone Numbers on Your Website Using Popups
• 11 Ways to Get More Phone Calls from Your Website

If you join us here at OptinMonster, we’re always happy to help as well!

In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing. This to-do list will help you ensure that you remain on track at every step.

If you want to read about what exactly to do for Cyber Monday marketing, for instance, you can click on the 2nd week of November to jump directly to that section:

• 1st and 2nd Week of October: Planning
• 3rd and 4th Week of October: Build Your Marketing Campaigns
• 1st Week of November: Optimize for Conversion
• 2nd Week of November: Start Marketing
• After the Holidays: Post-Holiday Retargeting

Black Friday Marketing Guide: Week-by-Week Action Plan Summary

Let’s get started with the week-by-week overview of the BFCM marketing plan!

1st and 2nd Week of October: Planning

To begin with, I’ll discuss what must happen in the 1st couple weeks of October.

Although Black Friday doesn’t come until the end of November, the excitement for the Black Friday sales starts picking up in early October.

Plus, brands that prepare themselves for holiday sales marketing seasons in advance have more time to craft effective marketing campaigns that resonate with their target audience.

1. Plan Your Sales

Refrain from deciding on a whim what products you will put on sale on a given day. You’ll inevitably run into inventory issues or forget to turn the sale pricing off.

Considering slashing 75% off on certain products because your rival brand is doing it? You might eat into your margins by forgetting to turn off the promotion!

That’s why it’s much better to plan out your sales in advance.

You can use something as basic as Google Sheets to create a tracking spreadsheet for your sales. Here’s the information you’ll want to track:

1. Product
2. Regular price
3. Sale price
4. Sale start date and end date
5. Type of sale (e.g. Flash, coupon, limited-time offer)
6. Promotion channels (e.g. email, social media platforms, paid ads)
7. Discount code, if any

You don’t need to list all your products in this spreadsheet. Instead, use it for only special deals that you plan to promote during the BFCM season. Also, you don’t need to use it if you’re marking down sitewide.

If you use an eCommerce platform like BigCommerce, WooCommerce, or Shopify, be sure to check out what’s available in their app stores. You’ll most likely find an app like Sale Scheduler or PW Sales Scheduler that will make scheduling sales easier if you don’t want to track it manually.

2. Test Your Tech

Do you know what’s the worst nightmare for most digital marketing professionals?

You create a beautiful site, plan your Black Friday Cyber Monday marketing strategy to the finest detail, and craft the perfect email marketing copy. You even see an uptick in your site traffic since 5 am on your sale.

It’s 8:30 am, and you now have a significant influx of traffic from your latest email that you knew would be good.

And then, your site crashes.

Here’s an example from Lowe’s that had its website crash probably due to a sudden influx of visitor traffic:

Here are a few tips for you to test your tech in advance to avoid the last-minute tech meltdown during Black Friday and Cyber Monday:

• Performance Testing: Simulate load testing to see if your site or app can handle the Black Friday rush. Identify bottlenecks that could slow things down.
• Security Testing: Ensure your systems are secure from cyberattacks that might target increased holiday traffic.
• Usability Testing: Make sure your checkout process is hassle-free on both desktop and mobile. Test functionalities like adding items to a cart and applying discounts.
• Internal Communication: Conduct dry runs of campaign launches with internal teams like sales and customer service to ensure everyone is prepared for potential customer inquiries.
• CRM and Marketing Automation: Test integrations between your CRM system and marketing automation tools to avoid campaign delivery issues.
• Landing Pages and Promo Codes: Test landing pages for smooth customer experience and mobile responsiveness. Ensure promo codes automatically apply discounts and don’t lead to errors.

Testing early can help you fix issues beforehand and ensure a smooth holiday shopping experience for your customers.

3rd and 4th Week of October: Build Your Marketing Campaigns

During the last 2 weeks of October, you’ll need to spend most of your time creating the campaigns and copy to build excitement and get buyers to your store.

Here are some actionable tips on how to build campaigns that spark curiosity in your customers and convert them:

• Roll Out Limited-Time Offers: Generate a sense of urgency with flash sales, exclusive deals for early birds, or limited-edition product bundles.
• Contests and Giveaways: Host online contests or giveaways with exciting prizes to generate excitement and encourage social media sharing.
• Personalize Your Campaigns: Tailor your marketing through email segmentation or paid ads to cater to specific customer preferences.
• Offer Free Gifts: Offer free shipping or other incentives for a limited time or with a minimum purchase amount to encourage customers to buy from you.

Here are some useful resources for more tips to help you craft the perfect campaign copy:

• Top 40 Sales Email Subject Lines
• 41 Stellar Copywriting Templates Proven to Succeed
• 17 Genius Tips for Better Email Copywriting (Get More Sales!)
• 700+ Power Words: The Secret Sauce of Successful Copy Revealed!

3. Create Your Images and Themes

People expect the typical holiday imagery to go along with Black Friday and Cyber Monday marketing.

They usually expect marketing campaigns to feature the bright red and white colors of a winter wonderland because these elements are strongly rooted in tradition and nostalgia.

For instance, red and white are prominent colors of Santa Claus and candy canes, while winter wonderlands evoke feelings of childhood memories and cozy holiday cheer. This familiarity creates a sense of comfort and nostalgia for customers.

You can leverage these positive emotions by using bright colors and happy imagery to create an emotional connection association with the customers.

You don’t need to be a graphics design whiz to create beautiful images for your website or Black Friday marketing campaigns. Check out these free visual content creation tools to make it easier for yourself.

Related Content: Looking for ready-to-use Black Friday marketing designs? Check out our Done-for-You Black Friday Popup templates!

4. Start Writing Your Copy

There are several different types of holiday sales events and announcements. But not all have to include the words ‘Black Friday’ or ‘Cyber Monday’ to attract buyers looking for those deals.

Here’s a list of several different types of Black Friday Cyber Monday marketing pieces you can create for your email, social media, and print campaigns:

• Doorbuster sale announcements: Standard in-store Black Friday offers with special discounts.
• Exclusive sale announcements: These sales events are for loyal customers, such as online-only, mailing list–only, or Instagram-only members.
• Time limit sale (24 hours only!): These sales take advantage of psychological marketing triggers like fear of missing out (FOMO).
• Black Friday sale announcement: Standard marketing campaign aimed at getting people to shop from you at discounted prices.
• Cyber Monday sale announcement: Standard Cyber Monday marketing aimed at improving online sales on the heels of Black Friday promotions.
• Sale reminders: A way to keep your customers informed about upcoming BFCM sales and promotions via email, SMS, social media, or mobile apps.
• Reminder sent before the sale ends: A marketing tactic brands use to nudge customers into buying before a sale or promotion expires via email, popup, notification, or SMS.
• Order deadline announcement: Marketing messages that brands send, especially during peak sale seasons, to inform customers about the latest date and time by which they need to place an order to ensure they receive it by a specific date.
• Abandoned cart emails: Automated emails that brands sent to customers who added items to their shopping carts but left the website without buying them.

There’s no shortage of content to produce, and this doesn’t even scratch the surface of everything you could choose to offer.

If you are looking for more ways to step up your email content game, check out these tips for writing better emails.

Interested in creating better content overall? Have a look at our beginner’s guide to content marketing.

5. Create Content for Early Shoppers

According to a Bankrate survey, 50% of holiday shoppers plan to begin making purchases before Halloween (end of October). Buying early allows consumers to budget and spread out the financial burden over a longer period.

It’s critical to create content for the early shoppers before it’s too late and they’ve already done their holiday shopping.

Retailers like Best Buy plan their Black Friday deals earlier than their rivals:

Another great way to engage with early shoppers is by creating gift guides.

You can add these to your website, print them on glossy paper for your brick-and-mortar store, and share them on social media.

Here’s an example from Macy’s who have their gift guide published on their website:

These are just a couple of ways to engage with early shoppers.

You can also use popups to encourage shoppers to follow you on social or by signing up for your email list to be the first to get early access to the shopping event.

6. Run a Contest

Online contests are a great way to grow your email list, boost social media followers, increase referral traffic, and generate targeted leads. 

You can create, manage, and run an online contest quickly and easily with RafflePress.

RafflePress is the best WordPress giveaway plugin on the market. It has a drag-and-drop builder that makes it ridiculously easy to build a stunning contest landing page or giveaway widget in no time.

With its awesome list of features, you can easily drive website traffic, increase social media follows, and grow your email list. 

And a free RafflePress Lite plugin is available in the WordPress plugin repository!

Bonus Content: RafflePress Review: Is This Giveaway Plugin Any Good?

7. Use Social Proof

Research suggests that close to 98% of online shoppers check out product reviews before purchasing.

Why? Because they want to know that other folks are happy about doing business with your company.

Adding TrustPulse is one of the best ways to add social proof to your site (and get an instant lift in conversions of up to 15%).

TrustPulse lets you show off the most recent site activity from your customers in the form of small, eye-catching popups.

You can show purchases, registrations, signups, any verified site activity, and use cool ‘on fire’ notifications when you have a really popular product.

These notifications work really well for leveraging FOMO on homepages and checkouts.

Plus, TrustPulse only takes about 3 minutes to set up, from signup to running on your site.

Click here to get started with TrustPulse for free.

1st Week of November: Optimize for Conversion

Before you launch your BFCM campaign publicly, there are a few things that you need to do on your site’s category and product pages to optimize them for conversions.

8. Optimize Your Content

Go through your category and product pages to make sure that your descriptions contain useful keywords and information to help shoppers find your products.

Northmen ditches conventional product descriptions altogether and tells the story of their product. This is how they describe one of their products, an American Felling Axe:

Writing original product descriptions also allows you to incorporate the right keywords in your product page and get you the SEO ranking benefits.

Want specific tips on how to optimize your product page for higher conversions? We have an excellent blog about creating high-converting product pages that you should check out.

9. Optimize Your Checkout Process

There are quite a few things you can do to streamline your checkout process and make it delightfully easy for shoppers to complete their purchases. Here are some specific tips:

• Minimize the checkout process to offer an easy user experience (UX). The fewer steps a customer needs to take, the fewer instances of cart abandonments you’ll see.
• Trigger an exit intent popup that appears as shoppers try to exit your site from the checkout page.
• Create a countdown timer to create a sense of urgency or FOMO.
• Show total costs upfront including taxes, shipping fees, and any additional charges clearly to avoid hidden surprises.
• Include multiple payment options to make it convenient for customers to choose what they prefer.
• Offer guest checkout as an option alongside account creation. Many users prefer the convenience of guest checkout, especially for smaller purchases.

For more ideas, check out this detailed list of the best ways to optimize your checkout page.

10. Optimize for Mobile

A survey by Morning Consult in 2022 found that over 60% of American adults find mobile shopping convenient for online shopping.

With 59% of total online sales during Thanksgiving 2023, mobile shopping exceeded sales from desktop devices.

These statistics suggest that mobile commerce might be finally gaining ground. It also means your eCommerce store needs to make sure that your store looks good on a smartphone.

The best way to do it? Go through the entire purchasing process yourself on mobile, from browsing through checkout. This will help you know where it will break down for the customer.

How many fields does your checkout process require the shopper to fill out? If it’s too many, they may bounce.

Check with your eCommerce platform to see what payment options you can offer and find one like Google Pay that lets shoppers autofill saved information to reduce keystrokes.

11. Highlight Your Policies

Don’t keep your policies hidden from customers. Your site should proudly display shipping, returns, and refund policies in simple, easy-to-understand language.

Clearly communicating your online store’s policies sets the right expectations for both you and the customer. This helps avoid misunderstandings and potential disputes down the line.

You can even show them directly on each product page. Zappos has a separate landing page dedicated to its shipping and returns policy:

Making your policies known to customers upfront can help them make informed decisions about their purchases. For example, knowing the return window or any restocking fees allows them to weigh their options before buying.

More importantly, customers who are not sure about your return policies or shipping costs might abandon their carts at checkout. Making these policies available upfront helps them complete the purchase without any doubt.

2nd Week of November: Start Marketing

The 2nd week of November should ideally see your holiday marketing in full swing. It presents a strategic sweet spot for launching your BFCM campaigns.

This is also an ideal time to start your holiday email marketing campaigns and get your social media followers thinking about sugar plum fairies and eggnog.

By this time, you have bypassed the Halloween rush and captured the attention of shoppers before they are overwhelmed by Black Friday shopping hype. This allows you to stand out and establish yourself as a thoughtful gift-giving resource.

Think of it as a festive lead-up. Use your social media accounts to share gift ideas, holiday recipes, or heartwarming stories to get people in the holiday spirit.

As a side note, remember to decorate your website with festive elements and highlight your holiday product offerings or gift bundles.

12. Schedule Your Email and Social Media Marketing

Kick off your Black Friday Cyber Monday marketing with a sneak peek of upcoming sales and promotions.

You may not be offering discounts yet, but you’re definitely getting your customers into a festive mood with emails and social media posts about the upcoming holiday season.

Related Content: How to Create a Social Media Holiday Strategy in 5 Easy Steps

Will you be open on Thanksgiving? Let them know. Are you planning any customer appreciation events? Post about those.

Also, be absolutely sure to schedule emails and posts to remind customers of order deadlines for their orders to arrive by a specific date. A few years back, Sock It To Me used this awesome calendar for its December sales:

Here are a few tips on how you can plan your marketing calendar:

• One Day Before a Big Sale Event

Send an email before the big day announcing the sale and post about it on social media.

• The Day of the Event

Send a reminder email and post it again on social media.

• A Few Hours Before the Event Ends

Send a final reminder that the sale is ending and post once more on social media.

What is the best time to send marketing emails?

Generally, the best day to send marketing emails is Tuesday or Thursday. As for time, if you stick with traditional business hours, you’ll be fine. Peak open rates happen at 3 p.m.

Check out the best time to post on social media for peak engagement.

Throughout the Holidays: Track and Analyze

It’s important to follow your progress for each sale and marketing campaign. The best way to do that is by using Google Analytics.

For WordPress users, MonsterInsights is the best Google Analytics plugin for WordPress. It acts as a bridge between your website and Google Analytics, allowing you to track and manage your website’s analytics data directly from your WordPress dashboard.

Get started with MonsterInsights today!

13. Track and Monitor 

It’s critical for you to track your site and campaign performance on analytics throughout the campaign period.

To effectively track your website performance and conversions, follow our step-by-step guide to Google Analytics.

After the Holidays: Post-Holiday Retargeting

Now that the holidays are over, it’s time to stay connected with holiday shoppers to turn them into year-round shoppers.

Here are tips on how to do that:

14. Stay Connected After the Holidays

Stay connected with holiday shoppers by being active on social media and continuing to send email newsletters to your subscribers.

Offer gift cards that they can buy at a discounted price or let them know about your loyalty program to keep them engaged with your brand.

15. Segment Your Audience

Don’t blast the same message to everyone. Segment your audience based on their holiday purchases or browsing behavior.

Someone who bought a new coffee maker might be interested in coffee subscriptions, while someone who looked at winter jackets might be receptive to postseason sales.

16. Personalize Your Communication

Use the data you collected to personalize your retargeting ads and emails. Recommend related products, offer accessories for their purchases, or highlight upcoming sales relevant to their interests.

17. Shift the Focus

Move beyond the holiday theme. While some winter items might still be relevant, highlight new product lines, showcase upcoming seasonal collections, or promote access to your VIP club.

How To Boost Your Black Friday Cyber Monday Marketing Campaigns

You’ve now armed yourself with the strategies and insights needed to conquer the Black Friday Cyber Monday sales frenzy. But what if I told you there’s a tool that can amplify your results even further?

Meet OptinMonster.

Why should OptinMonster be your secret weapon this sales season?

1. High-Converting Popups: Craft eye-catching popups that grab your visitors’ attention, ensuring they check out your BFCM deals.
2. Advanced Targeting: Deliver personalized offers based on user behavior, location, and more. The right message at the right time can make all the difference!
3. Seamless Integrations: OptinMonster plays well with your favorite email marketing platforms, CRMs, and more, ensuring a smooth data flow.
4. Exit-Intent Technology: Catch potential customers right before they leave with irresistible offers, turning potential exits into conversions.
5. A/B Testing: Not sure which offer will resonate more? Test, refine, and deploy the most effective campaigns with ease.

Just take a look at how these OptinMonster customers made out:

• How Podcast Insights Grew Conversions 1099% with Onsite Retargeting
• Win In Health increased revenue by 300%
• Woodside Communities made $294,435 in less than 2 months
• ClickBank University double sales

In the world of e-commerce, every click, every visitor, and every cart matters.

Don’t let potential sales slip through the cracks. Supercharge your Black Friday Cyber Monday marketing efforts with OptinMonster and watch your conversion rates soar!

Ready to up your BFCM game? Get started with OptinMonster today!

More on Black Friday Cyber Monday Marketing:

• Black Friday Promotion Ideas
• Black Friday Email Examples and Templates
• Optimize Your Site For The Holiday Shopping Season
• Best Black Friday Marketing Tools
• Upsell vs Cross Sell
• Average Order Value + 8 Proven Strategies

6 Best Survey Apps:

1. WPForms – Best for WordPress Sites with Flexible Needs
2. UserFeedback – Best for On-Site Feedback Surveys
3. SurveyMonkey – Best for Buying Responses & Market Research
4. TypeForm – Best for Beginners & Conversational Surveys
5. Google Forms – Best Free Survey Tool
6. Jotform – Best Visual Survey Builder

Bonus App: OptinMonster – Best for Targeted On-Site Surveys

If you’re running a business today, you know feedback isn’t optional. It’s the lifeline that helps you understand what customers love, what frustrates them, and what keeps them coming back.

But here’s the catch: choosing the wrong survey tool can waste hours of your time, frustrate respondents, and give you data that’s either incomplete or unreliable.

That’s why we rolled up our sleeves and tested more than 20 survey apps—so you don’t have to. From setup to analytics, we looked at how each tool performs in real-world scenarios. The result? A shortlist of the best survey apps that can actually help you capture insights and turn them into action.

Survey App Comparison Table

Apps	Best for	Free Plan?	Premium Pricing
WPForms	WordPress sites with a wide variety of survey and form needs		Starts at $49.50/year
UserFeedback	WordPress sites that need a dedicated survey plugin		Starts at $49.50/year
SurveyMonkey	Businesses that only need occasional basic surveys		Starts at $25/month
TypeForm	Businesses that need advanced surveys and extensive integrations		Starts at $25/month
Google Forms	Users who want surveys that seamlessly integrate with other Google tools		Starts at $6/month (Google Workspace)
Jotform	Feature-rich surveys with a top-notch visual builder		Starts at $34/month
BONUS OptinMonster	Precisely targeting your surveys to the right website users		Starts at $9.97/month

6 Best Survey Apps

1. WPForms – Best for WordPress Sites with Flexible Needs

WPForms is hands down the best WordPress form-building plugin available. The Pro plan includes a powerful and easy-to-use Survey and Polls addon that makes it the #1 survey app on our list today.

You can combine the Survey and Polls tools with other features like multi-page forms, email integration, and conditional logic to create highly engaging and detailed questionnaires.

We use WPForms regularly here at OptinMonster. I also installed WPForms on my own WordPress site and was able to create a form in minutes. You can build your survey from scratch or get a head start by using a premade template. The easy builder lets you drag and drop survey fields into place, including:

• Drop-down menus
• Multiple choice questions
• Single-line and paragraph text answers
• Name and email fields
• Advanced fields like file uploads, Likert scale, and more

Once you’ve placed the field, simply click on it to customize the Field Options in the left menu settings:

One of the things I love most about WPForms is its robust survey reporting features. Once you’ve published your survey, it’s easy to track the results. Here’s an example of the results from a survey that OptinMonster used for some of our customers:

I chose a horizontal bar graph to display the results, but you can also view the results as a pie, line, or vertical bar chart.

With WPForms, you get useful, real-time reports and graphs based on survey responses. This helps you collect and analyze your survey data to make smarter, data-driven decisions about your business.

You can also download these reports in an Excel spreadsheet or CSV file to import to 3rd-party marketing tools, such as a CRM platform like Salesforce or Hubspot.

And with their addons for offline surveys and form abandonment, WPForms ensures that you collect user data no matter what. It’s this type of functionality that makes WPForms the best survey app for WordPress.

You can also use a shortcode to display the survey results on any page of your site. You can even embed your WPForms survey inside an OptinMonster popup. Check out our instruction video:

Best for: WordPress sites with a wide variety of survey and form needs.

Is WForms Free? There is a free plugin that you can use for basic surveys and forms.

Premium Pricing: Starts at $49.50/year. For full survey functionality, choose the Pro plan at $199.50/year or higher.

2. UserFeedback – Best for On-Site Feedback Surveys

UserFeedback is a WordPress plugin dedicated to helping you collect feedback from your website visitors.

This software lets you easily build surveys, display them anywhere on your website, and monitor the results.

In my testing, I decided to create a website feedback survey. It was incredibly easy to get started with the Website Feedback template. It’s 1 of the 20+ templates available in the Additional Templates Add-on, which is included with the Pro plan or higher.

I added a question to the template, and I could choose between checkboxes, radio buttons, email capture, single text field, long answer, star rating, and Net Promoter Score.

Conditional logic is available for each question in your survey. I just turned on the Enable Conditional Logic toggle and chose my Display Logic settings:

UserFeedback provides 2 easy ways to display the survey form on your website: You can either embed it using a shortcode, or you can use the Targeting rules to determine when and where your survey will pop up for your website visitors.

The Targeting rules include:

• Which page or pages you want your survey to display on
• When the survey displays, such as immediately, after a certain number of second, after the user scrolls halfway down the page, or when a visitor leaves your site
• How many times each user will see your survey
• How long you want to run your survey
• Whether you want to start your survey minimized on the page

Best of all, UserFeedback even integrates with Google Analytics, providing you with further insights into your survey’s completion rate and audience.

Best for: WordPress sites that need a dedicated survey plugin.

Is UserFeedback Free? Yes, there is a free version with limited features.

Premium Pricing: Starts at $49.50/year

3. SurveyMonkey – Best for Buying Responses & Market Research

No list of survey makers would be complete without mentioning SurveyMonkey. This free online survey tool lets you create and distribute unlimited surveys. I’ve used SurveyMonkey multiple times over the years, and it has continued to be an easy way to gather feedback.

It’s an easy-to-use, comprehensive, and all-around excellent survey app. SurveyMonkey’s dashboard is attractive and intuitive. You simply select the type of question you want to add and then edit it in the builder:

I logged in and was given 3 options to create a survey:

1. Start from scratch: Start with a blank slate and add the questions you want.
2. Use a quick template: Get a head start by customizing a premade survey.
3. Build with AI: Enter a prompt, and SurveyMonkey will use AI to build your survey for you.

These features are all free, but you’ll need to upgrade to a premium plan to use advanced options like conditional logic and accepting payments. You also must have a paid plan if you want to embed SurveyMonkey surveys as popups on your website. If you use their free tool, you’ll have to share the survey link with your audience.

Best for: Businesses that only need occasional basic surveys.

Is SurveyMonkey Free? Yes, it’s free to create basic surveys without conditional logic or website embedding.

Premium Pricing: Start at $25/month

4. TypeForm – Best for Beginners & Conversational Surveys

TypeForm is a robust survey app that lets you create in-depth surveys. You can create interactive surveys to get more responses, turning boring surveys into friendly conversations.

In my testing, I was impressed by just how powerful TypeForm’s survey features are. For example, I was able to add videos, images, and GIFs to a survey in just a few clicks. I also created a survey using their Qualify Leads option. TrueForm’s AI technology used information from OptinMonster’s website to create an Ideal Customer Profile, which I could add to and edit. Then, it built a lead-qualifying survey for me:

The survey was far from perfect, as the AI didn’t fully understand OptinMonster’s features. However, it gave a great starting point and included some useful questions I hadn’t thought of. For instance, TrueForm suggested asking new leads whether they prefer webinars, tutorials, or case studies when learning about software. With this survey data, our email marketing and sales teams can send more targeted and helpful information to each potential customer.

What else sets TypeForm apart from tools like SurveyMonkey? Its extensive integrations. You can connect Typeform to:

• CRMs like Hubspot, Salesforce, and Zoho
• Email marketing platforms, such as Brevo (formerly Sendinblue), Drip, Mailchimp, and ActiveCampaign.
• Payment platforms Stripe and Square
• Tracking software, such as Google Analytics, Google Tag Manager, and Facebook Pixel
• And many more

Keep in mind that this advanced functionality comes at a higher price. At first glance, the pricing looks in line with SurveyMonkey’s paid plans. However, TypeForm severely limits the number of monthly responses allowed on its lower-tiered plans. For instance, the $25/month Basic plan only includes 100 responses per month, and you have you pay extra to increase that number.

Best for: Businesses that need advanced surveys and extensive integrations.

Is TypeForm Free? There’s a free plan, but you only get 10 responses per month.

Premium Pricing: Starts at $25/month

5. Google Forms – Best Free Survey Tool

Google Forms is an excellent online survey tool like SurveyMonkey, and it’s completely free.

I’ve used Google Forms to create surveys, registration forms, applications, and more. It even includes basic conditional logic.

It’s an especially great choice for Google Workspace users, as it connects to Google Drive and Sheets. For instance, I’ve created forms that included a file upload field and was able to access those files in Drive.

I can view the results under Responses, or I can click Link to Sheets to sync the survey with a spreadsheet that will automatically update as new results come in:

You can build simple surveys, require users to enter an email address (to grow your email list), and gather the results quickly.

You can also use the embed code to add your form anywhere on your website or within an OptinMonster popup campaign:

Best for: Google Workspace users who want surveys that seamlessly integrate with other Google tools

Is Google Forms Free? Yes.

Premium Pricing: Starts at $6/month per user for full Google Workspace

6. Jotform – Best Visual Survey Builder

Jotform is a comprehensive form builder that you can use to create online surveys. It has an extremely easy drag-and-drop builder and high-quality templates to help you get started.

I was impressed by Jotform’s exceptionally clean and attractive user interface (UI). In fact, it may be the smoothest, least clunky experience of all the online survey tools on this list. That’s because you can edit your questions and options right in its visual builder:

Similar to TypeForm, Jotform offers a wide variety of integrations and advanced conditional logic. Jotform has the additional feature of letting you build fillable PDFs or convert your survey into one.

Best for: Feature-rich surveys with a top-notch visual builder

Is Jotform Free? The free version includes all features, but limites you to 5 forms and 100 montly submissions.

Premium Pricing: Starts at $34/month

Bonus App: OptinMonster – Best for Targeted On-Site Surveys

OptinMonster is the best lead generation software on the market. Our popups, floating bars, and other onsite campaigns make it SUPER EASY for you to encourage your visitors to fill in surveys. This means OptinMonster is a great online survey app that can be used in many different contexts.

Let’s take a look at 4 ways OptinMonster can help you create, collect, and promote surveys on your site:

• Embed forms within a campaign: Easily embed survey forms in your popups, floating bars, slide-in scroll boxes, and more. Then distribute and promote the survey across your site to a targeted audience.
• Create short surveys directly in OptinMonster: If you only need to ask a few basic questions, you don’t even need a dedicated survey app. You can add fields like dropdowns, radio buttons, checkboxes, and text fields right in our drag-and-drop builder.
• Redirect traffic for longer surveys: Create exit popups, fullscreen welcome mats, or other optin campaigns with a button that redirects users to your long-form survey. This lets you get more responses from your organic traffic.
• Target your audience: Create a unique user experience by personalizing your messages and targeting them to the right people. This gets more people engaged with your survey form.

OptinMonster’s Page-Level Targeting and Exit-Intent® Technology can detect when a visitor has completed their purchase and is leaving your site. You can then trigger a popup to ask them to take a short feedback survey to tell you about their experience before they leave.

Check out how Kennedy Blue increases sales by 50% using OptinMonster’s Exit-Intent® popups to promote their customer surveys and get valuable feedback.

At the end of the day, OptinMonster is a great survey app because it encourages the right people to take your survey.

And since you can integrate OptinMonster with your email marketing service, you can use your survey data to segment your email list and send more targeted email campaigns.

Want to try it out? Click below to start using the best survey app to get more survey responses.

What Is the Best Survey App?

WPForms is the best survey app for WordPress websites.

WPForms is flexible, easy to use, and loaded with features. It makes survey design a breeze. You can embed it with OptinMonster to create powerful survey popups on your website.

Plus, it does more than just create surveys. That means you can use WPForms to make any form on your website, such as:

• Newsletter signups
• Event registrations
• Payment collection
• And much more.

If you don’t use WordPress, then your specific needs will determine which tool is best for you. If you need to create robust online surveys with lots of integrations, then I suggest TypeForm.

I hope this list helps you choose the best survey app for your business, so you can start collecting important data right away.

FAQs About the Best Survey Apps

Want to learn more about online surveys? Check out these resources:

• Survey Best Practices: Everything You Need to Know
• 9 Ways to Collect Customer Feedback on Your Website
• How to Create a WordPress Survey Popup

These posts will have everything you need to increase survey response rates, learn about your audience, and increase profits.

Want to target your surveys to the right people at just the right time?

Get started with OptinMonster today!