It’s a nice idea you have mentioned and I am reading some other articles too from you. it’s helping me to get what I was looking for.

Being an SEO guy I noticed something, I don’t know whether it’s intentional or a mistake but I think your URL slug should change a little. Your article says about “10 Ideas” but the URL is saying “9 Ideas” I know it’s an update from the previous but I think you should put the right number.

Not telling you wrong, it’s just my personal opinion.

Thanks so much for reading it (and for the bookmark 😉 )

Nice! Since you’re going with case studies, you may want to check out this article: How to Write an Epic Case Study That Wins More Business. Hope that helps and good luck!

Thanks for such a nice post.

That is a REALLY great question, Daniel. I did some looking around but couldn’t find research on testimonials specifically – but there IS research out there on the credibility of reviews, such as this study: https://search.proquest.com/openview/dcf8328d81afbbf69f5f6e0edb12ea56/1?pq-origsite=gscholar&cbl=26427 According to the abstract, “Consistent with previous research, the results reveal that argument quality, a central cue, was the primary factor affecting review credibility.” Basically, the review/testimonial needs to have a high-quality argument, or in other words, be persuasive. So testimonials that just say “This product is great!” won’t cut it – they need to make a credible and specific argument.

The source credibility was also a big factor – so it makes sense that providing full names, photos, and more details on the reviewer would boost the credibility of your testimonials.

I have a question on elements that make a testimonial more credible vs. less credible. Like full name vs. initials. adding the profession of the testimonial giver, including their hometown, including the date of the testimonial, including a photo, including a 5-Stars graphic and including the total number of testimonials you’ve received.

I believe and am testing testimonials with all of these credibility factors against having fewer elements or inferior elements ( ie: J.P. initials instead of a full name or Jen P. vs. a full name, Jen Price) Have you found evidence of “testimonial credibility factors” that boost the believability of a testimonial such as these?